Expanding E-Commerce Sales Through Employee Training and an In-House Influencer Program

「当中間連結会計期間末時点で社員インフルエンサーのＳＮＳ総フォロワー数が2,800万人を超え、自社ＥＣプラットフォーム「パルクローゼット」の会員数が前年同期末比で200万人超増加し1,456万人となるなど、顧客基盤の構築が一段と進展いたしました。」

「As of the end of the interim consolidated accounting period, employee influencers had more than 28 million followers in total, while membership of the company's EC platform PAL CLOSET increased by more than 2 million from the end of the same period of the previous year to 14.56 million, further expanding the customer base.」

「As of the end of the first quarter of the fiscal year, the total number of followers of employee influencers had exceeded 26.5 million, while the number of members of the PAL CLOSET app had increased by more than 2 million from the end of the same quarter of the prior year to 14.07 million, demonstrating further progress in building the customer base.」

「Our group further strengthened social media communications by employee influencers, whose combined following had grown to more than 24 million, and promoted the analysis and use of the extensive purchasing and behavioural data obtained from our proprietary e-commerce platform, PAL CLOSET.」

「In the apparel business, we are increasing full-price sales, primarily through advance reservations, by using our strength in building strong relationships between employee influencers and customers through social media accounts and communicating information about new products through social media.」

「Against this backdrop, the company has continued to strengthen e-commerce sales and web promotions, initiatives it began when the spread of COVID-19 first started,」

「Using social media platforms such as Instagram, the company continues to actively communicate through individual staff accounts with a combined following of approximately 15 million. By focusing further communications on products that receive strong responses, it has made its promotions more effective, and these measures are increasingly playing a major role in driving sales not only through e-commerce but also at physical stores.」

「We aim to encourage long-term use both online and offline by using our official app, social media and email newsletters to provide services, create points of contact with customers and strengthen those relationships. Membership of the official app exceeded 9.1 million, bringing 10 million into sight. Employees act as influencers and actively approach target customers through social media to drive traffic to our e-commerce sites and stores. The number of followers of individual social media accounts exceeded 13.4 million. Flexible use of e-commerce, including ZOZOTOWN as well as our proprietary PAL CLOSET site, has contributed to lifting sales.」

「We aim to encourage long-term use both online and offline by using our official app, social media and email newsletters to provide services, create points of contact with customers and strengthen those relationships. Membership of the official app exceeded 8.6 million, bringing 10 million into sight. Employees act as influencers and actively approach target customers through social media to drive traffic to our e-commerce sites and stores. The number of followers of individual social media accounts exceeded 11.7 million. Flexible use of e-commerce, including ZOZOTOWN as well as our proprietary PAL CLOSET site, has contributed to lifting sales.」

「The company has continued to strengthen e-commerce sales and web promotions, initiatives it began when the spread of COVID-19 first started,」

「Using social media platforms such as Instagram, the company continues to actively communicate through individual staff accounts with a combined following of more than 9.5 million. By focusing further communications on products that receive strong responses, it has made its promotions more effective, and these measures are increasingly playing a major role in driving sales not only through e-commerce but also at physical stores.」

「The company has continued to strengthen e-commerce sales, an initiative it began when the spread of COVID-19 first started,」

「The company has continued to strengthen e-commerce sales, an initiative it began when the spread of COVID-19 first started,」

「The company has continued to strengthen e-commerce sales, an initiative it began when the spread of COVID-19 first started,」

「As a result of these measures, apparel segment sales increased 15.8% year on year to ¥62,984 million, while miscellaneous goods segment sales increased 56.9% to ¥35,456 million. E-commerce sales also increased 41.2% year on year, while sales on the company's proprietary site, PAL CLOSET, increased 62.2% from the same quarter of the previous year.」

「As a result of placing the strongest focus on strengthening e-commerce sales to offset the decline in store traffic, apparel segment sales increased 24.2% year on year to ¥39,824 million, while miscellaneous goods segment sales increased 78.3% to ¥23,325 million. E-commerce sales also increased 39.1% year on year, while sales on the company's proprietary site, PAL CLOSET, increased 58.1% year on year.」

「E-commerce sales, to which we gave our strongest focus, increased by more than 40% from the same quarter of the previous year. In particular, sales on our proprietary site, PAL CLOSET, increased by nearly 55% from the same quarter of the previous year.」

「With the particular aim of doubling sales on our proprietary e-commerce site, PAL CLOSET, we invested people, products and capital, focused on introducing our products through various IT channels, including Instagram Live, and actively pursued e-commerce sales growth through various measures such as increased points awards and limited-time sales.」

「We focused on introducing our products through various digital media, including Instagram, and implemented measures such as increased points awards and limited-time sales. As a result, e-commerce sales increased by more than 30% year on year.」

「Against this backdrop, we focused on introducing our products through various digital media, including Instagram, and implemented measures such as increased points awards and limited-time sales. As a result, e-commerce sales increased by more than 20% year on year.」

「We focused on introducing our products through various digital media, including Instagram, and implemented measures such as increased points awards and limited-time sales. As a result, e-commerce sales increased by nearly 20% year on year.」

「In light of these circumstances, we are working to expand e-commerce sales by focusing on introducing our products through various IT channels, including Instagram Live, and implementing various measures such as increased points awards and limited-time sales.」

「We were able to significantly increase e-commerce sales by promoting group-wide initiatives, including thorough employee training and the establishment of an in-house influencer programme.」