A Brand Architecture Centered on “Proper Meals.”
First written in FY2017. 10 of 17 entries say "Restated". Latest entry: 2026-08-10.
7 other companies' latest entry also says "Restated".
- 2026-08-10RestatedEarnings
「We also rolled out the new message “Good for the body,” expressing the desire to satisfy both the heart and body from the starting point of “deliciousness,”」
The brand message “Good for the body,” presented in the previous disclosure, was reiterated as a promotional initiative. - FY2026ReframedAnnual report
「For the fiscal year ending March 2027, the Group will continue its efforts under Otoya Gohandokoro’s new brand message, “Good for Your Body,” to satisfy both customers’ minds and bodies, starting with “deliciousness.”」
In addition to existing brand expressions such as “Proper Meals,” the company placed the new brand message “Good for Your Body” at the forefront and revised its brand message. - 2026-05-08ReframedEarnings
「For the fiscal year ending March 2027, under Ootoya Gohandokoro's new brand message, “Good for the body,” our group will work from the starting point of “deliciousness” to satisfy both the hearts and bodies of our customers.」
In addition to the existing brand framework, “Good for the body” was presented as a new brand message. - FY2022RestatedAnnual report
「Strengthen the brand with “health” as the key concept and encourage lapsed customers to return.」
The company continues to position strengthening the brand around health and encouraging lapsed customers to return as measures to address the issue. - FY2022-Q1RestatedAnnual report
「Redefine the brand around “health” and bring back lapsed customers.」
The company continues to pursue a brand strategy aimed at redefining the brand around health and regaining customers who have stopped using it. - FY2021ReframedAnnual report
「Redefine the brand around “health” and bring back lapsed customers.」
In addition to its previous messaging centered on “Proper Meals.” and “another table,” the Company presented brand redefinition centered on health as a measure under the new plan. - FY2020ReframedAnnual report
「《What we change in order to remain unchanged》 “What remains unchanged” Cooking on the premises, the foundation of delicious food that contributes to health “What changes” Management with a thorough customer perspective that directly addresses customer needs」
In addition to its previous brand framework, the Company presented new brand and management messaging centered on shifting to customer-focused management while maintaining cooking on the premises. - FY2020-Q3RestatedAnnual report
「The Company newly positioned “another table” as the vision of Ootoya restaurants and is working to establish a strong brand as an infrastructure company for home-style meals that addresses the challenges facing Japanese dining tables,」
The Company continues to use “another table” as the vision of Ootoya restaurants and maintains its brand framework as an infrastructure company for home-style meals. - FY2020-Q2RestatedAnnual report
「The Company newly positioned “another table” as the vision of Ootoya restaurants and is working to establish a strong brand as an infrastructure company for home-style meals that addresses the challenges facing Japanese dining tables,」
The Company continues to use “another table” as the vision of Ootoya restaurants and maintains its brand framework as an infrastructure company for home-style meals. - FY2020-Q1ReframedAnnual report
「The Company newly positioned “another table” as the vision of Ootoya restaurants and is working to enhance store value and develop human resources in order to establish a strong brand as an infrastructure company for home-style meals that addresses the challenges facing Japanese dining tables.」
The Company newly placed “another table” at the forefront as the vision of Ootoya restaurants, presenting its brand positioning as an infrastructure company for home-style meals. - FY2019ReframedAnnual report
「＜Ootoya brand mission＞ Energizing everyone through the power of Japanese home-style meals. ＜Ootoya brand vision＞ To become “another table,” indispensable to daily eating habits and health, as an infrastructure company for home-style meals that addresses the challenges facing Japanese dining tables. ＜Ootoya brand values＞ Every day, ingredients prepared from the morning in our restaurants are cooked on the premises one dish at a time after each order is received, creating healthy, nutritionally balanced set meals that delight the whole family, from children to older adults.」
The Company is reorganizing its previous framework of slogans, concepts and missions into brand messaging that places its mission, vision and values at the forefront. - FY2019-Q3RestatedAnnual report
「Positioning “Proper Meals.” as the Ootoya brand slogan,」
The Company continues to use “Proper Meals.” as its brand slogan. - FY2019-Q2RestatedAnnual report
「Positioning “Proper Meals.” as the Ootoya brand slogan,」
The Company continues to use “Proper Meals.” as its brand slogan. - FY2019-Q1RestatedAnnual report
「Positioning “Proper Meals.” as the Ootoya brand slogan,」
The Company continues to use “Proper Meals.” as the Ootoya brand slogan. - FY2018-Q3RestatedAnnual report
「Positioning “Proper Meals.” as the Ootoya brand slogan,」
The Company continues to use “Proper Meals.” as the Ootoya brand slogan. - FY2018-Q1RestatedAnnual report
「Positioning “Proper Meals.” as the Ootoya brand slogan,」
The Company continues to use “Proper Meals.” as its brand slogan. - FY2017First statedAnnual report
「＜Ootoya brand slogan＞ Proper Meals. ＜Ootoya brand concept＞ Another table that satisfies the heart as well. ＜Ootoya brand mission＞ Energizing everyone through the power of Japanese home-style meals. ＜Ootoya brand spirit＞ The spirit of going the extra mile. ＜Ootoya brand promise＞ Each dish is carefully prepared in our restaurants, one by one. The Ootoya promise.」
For the first time, the Company explicitly systematized its brand slogan, concept, mission, spirit and promise to customers.