Providing an Attractive Shopping Experience by Linking Stores and E-Commerce

「In addition to promotional initiatives linking "and ST" with physical stores and the development of collaboration products with popular characters and popular staff members, the Company expanded its mall-type business by inviting external companies to open stores on "and ST."」

「在庫を抑えめにして、売れ筋を踏まえ1〜2カ月後に追加生産するようにしたことで、無駄な値引き販売が減った。」

「Improved initial markups and reduced discounting through inventory control improved gross margins, particularly at physical stores, creating a positive cycle that also increased employee motivation.」

「It is necessary to provide seamless services and experiences across both physical stores and e-commerce, while creating value in every area, including store operations, product planning, public relations and logistics.」

「The Company improved performance by offsetting the weaker yen in the second half through more accurate inventory management and reduced discounting by strengthening physical stores.」

「Under our platform strategy, we advanced promotions linking our proprietary e-commerce site, and ST, with physical stores, collaboration products with popular characters and staff, and the expansion of external brands opening stores on and ST. As a result, membership in and ST, the common points program for e-commerce and physical stores, increased by 1.0 million from the end of the previous fiscal year to 20.7 million, while active membership reached 7.6 million. The number of brands handled and gross merchandise value also increased under the open platform, or marketplace business, in which external companies open stores on our proprietary e-commerce site, and ST.」

「The Company has more than 19 million “and ST” customer members. By making the most of the connections within this membership base, it will develop its proprietary e-commerce site, “and ST,” into a marketplace and media platform. It will also accelerate the opening of stores by external companies, expand product categories, strengthen relationships between staff and customers, and pursue a platformer growth strategy, aiming to increase both ID (the customer base) and LTV (customer lifetime value) and achieve gross merchandise value of ¥100 billion.」

「By continuing to conduct customer-attraction initiatives, including promotions linking the Company's e-commerce site, dot st, with physical stores and collaboration products with companies and popular characters, membership of the Company's e-commerce site and loyalty program increased by 1.1 million from the end of the previous fiscal year to 18.6 million.」

「As part of its digital strategy, the company continued customer-attraction initiatives, including promotions linking its e-commerce platform, dot st, with its physical stores, and collaboration products with popular artists and characters. As a result, the number of members of its e-commerce and loyalty-point system increased by 700,000 from the end of the previous fiscal year to 18.2 million.」

「In addition to having more than 17 million customer members, the Company interacts daily with many customers through approximately 1,500 stores across the Group. By combining this valuable asset with digital technology to create new customer touchpoints, expanding STAFF BOARD, which provides customers with styling suggestions on the Company's e-commerce site, and strengthening its omni-channel services, e-commerce site and logistics functions, the Company will further improve the customer experience and convenience and evolve its business structure to meet the digital age.」

「As part of its digital strategy, the company advanced promotions such as the dot st festival, linking television commercials for its own e-commerce business, dot st, with physical stores, sales of collaborative products with popular artists and other companies, and expansion of its product lineup through the handling of products from other companies,」

「As part of its digital strategy, the company advanced promotions linking its own e-commerce business, dot st, with physical stores, sales of collaborative products with popular characters and other companies, and expansion of its product lineup through the handling of products from other companies,」

「As part of its digital strategy, the Company advanced promotional initiatives linking its e-commerce site, dot st, with physical stores, as well as expanding its product range by handling products from other companies,」

「In addition to having a customer base of more than 10 million members on its e-commerce site, the Company interacts daily with many customers through approximately 1,400 stores across the Group. It will use this valuable asset in all areas, including product planning, inventory management and logistics, and is developing services that expand customer touchpoints and improve convenience, including omni-channel services connecting physical stores and the web, thereby evolving its business structure to meet the digital age.」

「The in-house EC site 「ドットエスティ」 had been suspended since 8 August due to issues arising during the system renewal, but resumed operations on 12 September.」

「The in-house EC site 「ドットエスティ」 had been suspended since 8 August due to issues arising during the system renewal, but the increase in sales at physical stores was sufficient to offset the impact.」

「The centralized, real-time management of inventory information and the development of a global e-commerce system are also progressing steadily.」

「On 1 August 2018, the company carried out an absorption-type company split under which the PAGEBOY, MISTY WOMAN and LABORATORY WORK businesses of its consolidated subsidiary 株式会社アリシア were transferred to the company.」

「当社 and 株式会社アリシア completed in one year the earnings improvement measures for the 3 businesses that had initially been expected to take 2 years, including consolidation into the retail business, integration of the systems, logistics, production and administrative functions into 当社, and opening stores on 当社's EC site[.st].」

「We believe it is necessary to improve coordination between stores and e-commerce and provide an attractive shopping experience in response to changes in customers’ purchasing behaviour, thereby increasing purchase frequency.」