Expansion of the web business

「Under its platform strategy, the company expanded promotions linking and ST with its physical stores, collaboration products with popular characters and staff, and its marketplace business, in which external companies participate on and ST. These initiatives increased the number of members of and ST, the loyalty-point system shared by its e-commerce platform and physical stores, by 1.0 million from the end of the previous fiscal year to 22.7 million. The number of active members reached 8.1 million, while the number of brands handled and gross merchandise value also increased.」

「The number of and ST members increased by 2 million from the end of the previous fiscal year to 21.7 million, while the number of active members reached 7.8 million. Through the opening of “and ST” to other companies’ brands as a marketplace business, the number of brands offered and gross merchandise value also increased.」

「Under our platform strategy, we advanced promotions linking our proprietary e-commerce site, and ST, with physical stores, collaboration products with popular characters and staff, and the expansion of external brands opening stores on and ST. As a result, membership in and ST, the common points program for e-commerce and physical stores, increased by 1.0 million from the end of the previous fiscal year to 20.7 million, while active membership reached 7.6 million. The number of brands handled and gross merchandise value also increased under the open platform, or marketplace business, in which external companies open stores on our proprietary e-commerce site, and ST.」

「As part of its digital strategy, the company continued customer-attraction initiatives, including promotions linking its e-commerce platform with its physical stores, collaboration products with companies and popular characters, and the further opening of its e-commerce platform to third parties. As a result, the number of members of its e-commerce and loyalty-point system increased by 2.2 million from the end of the previous fiscal year to 19.7 million, while e-commerce sales increased 5.7% year on year. In October, the company changed the name of its e-commerce platform from dot st to and ST.」

「As part of its digital strategy, the company continued customer-attraction initiatives, including promotions linking its e-commerce platform, dot st, with its physical stores, and collaboration products with companies and popular characters. As a result, the number of members of its e-commerce and loyalty-point system increased by 1.1 million from the end of the previous fiscal year to 18.6 million.」

「As part of its digital strategy, the company continued customer-attraction initiatives, including promotions linking its e-commerce platform, dot st, with its physical stores, and collaboration products with popular artists and characters. As a result, the number of members of its e-commerce and loyalty-point system increased by 700,000 from the end of the previous fiscal year to 18.2 million.」

「Under our digital strategy, we advanced customer-acquisition initiatives, including “Dot Esty Fest,” which linked TV commercials for our proprietary e-commerce site, ドットエスティ, with campaigns at physical stores, collaboration products with popular artists and characters, and expansion of our product lineup by handling products from other companies. As a result, membership of our proprietary e-commerce site increased by 2.0 million from the end of the previous fiscal year to 17.5 million.」

「Under its digital strategy, the company advanced promotions such as the Dot Esty Fest campaign linking television commercials for its own e-commerce platform, Dot Esty, with physical stores, sales of collaboration products featuring popular artists and products developed with other companies, and expansion of its assortment through products from other companies. As a result, membership of its own e-commerce platform increased by 1.6 million from the end of the previous fiscal year to 17.1 million. In addition, the consolidation of Open & Natural Co., Ltd., a children’s clothing e-commerce company, as a subsidiary of the e-commerce-focused subsidiary BUZZWIT Co., Ltd. from the second quarter of the previous fiscal year contributed to a 13.1% year-on-year increase in e-commerce sales.」

「Under its digital strategy, the company expanded promotions linking its own e-commerce platform, Dot Esty, with physical stores, sold collaboration products featuring popular characters and products developed with other companies, and broadened its assortment by handling products from other companies. As a result, membership of its own e-commerce platform increased by 1 million from the end of the previous fiscal year to 16.5 million. In addition, the consolidation of Open & Natural Co., Ltd., a children’s clothing e-commerce company, as a subsidiary of the e-commerce-focused subsidiary BUZZWIT Co., Ltd. from the second quarter of the previous fiscal year contributed to a 14.1% year-on-year increase in e-commerce sales.」

「Under the digital strategy, we expanded the product range by promoting initiatives linking our proprietary e-commerce site “dot st” with physical stores and handling merchandise from other companies. As a result, the number of members increased by 500,000 from the end of the previous fiscal year to 16 million. The consolidation of 株式会社オープンアンドナチュラル, a children’s apparel e-commerce company, by the e-commerce-focused subsidiary 株式会社BUZZWIT also contributed, and e-commerce sales increased 19.6% year on year.」

「Under the digital strategy, we continued customer acquisition initiatives, including TV commercials, in the third quarter following the first quarter to raise awareness of our proprietary e-commerce site “dot st.” We also expanded the product range by handling merchandise from other companies, bringing the number of members to 15.1 million, up 1.5 million from the end of the previous fiscal year. Although the recovery in demand at physical stores caused the growth rate of e-commerce sales to moderate compared with the previous fiscal year, sales continued to grow, increasing 6.9% year on year.」

「Under the digital strategy, we conducted customer acquisition initiatives, including TV commercials, to raise awareness of our proprietary e-commerce site “dot st.” The number of members increased by 900,000 from the end of the previous fiscal year to 14.5 million. As demand at physical stores recovered, growth in e-commerce sales moderated to 3.3% year on year.」

「We carried out customer-acquisition initiatives, including TV commercials, to raise awareness of our proprietary e-commerce site, ドットエスティ. Membership increased by 500,000 from the end of the previous fiscal year to 14.1 million, but e-commerce sales rose only 0.9% year on year as demand at physical stores recovered.」

「In e-commerce sales, the company continued to grow revenue, up 8.1% year on year, by actively promoting its own e-commerce platform, Dot Esty, through television commercials and other initiatives to attract customers.」

「E-commerce sales continued to grow, increasing 8.3% year on year, as a result of continued efforts to attract customers to our proprietary e-commerce site “dot st,” together with the firm performance of the subsidiary BUZZWIT, which operates e-commerce-only brands.」

「E-commerce sales increased 5.6% year on year as a result of continued efforts to attract customers to our proprietary e-commerce site “dot st,” together with the firm performance of the subsidiary BUZZWIT, which operates e-commerce-only brands.」

「Meanwhile, e-commerce sales benefited from the rebound after our proprietary e-commerce site “dot st” had been suspended since 8 August of the previous year. In addition, efforts to attract customers to the site were strengthened in response to calls for people to refrain from going out, while the subsidiary BUZZWIT, which operates e-commerce-only brands, remained firm. As a result, sales grew substantially, increasing 23.8% year on year.」

「Although e-commerce sales also benefited from the reaction to the suspension of our proprietary e-commerce site, ドットエスティ, from 8 August of the previous year, sales increased substantially by 25.2% year on year as a result of strengthened efforts to attract customers to the site in response to calls to refrain from going out, as well as steady performance by BUZZWIT, a subsidiary that operates e-commerce-only brands.」

「Meanwhile, e-commerce sales grew substantially, increasing 25.7% year on year.」

「Our proprietary e-commerce site “dot st” was suspended from 8 August to 12 September because of a malfunction during the system upgrade, but has been operating stably since its resumption. The number of members has also increased steadily, exceeding 10 million.」

「The in-house EC site 「ドットエスティ」 had been suspended since 8 August due to issues arising during the system renewal, but resumed operations on 12 September.」

「The in-house EC site 「ドットエスティ」 had been suspended since 8 August due to issues arising during the system renewal, but the increase in sales at physical stores was sufficient to offset the impact.」

「In addition to increasing awareness of our proprietary e-commerce site, we plan to launch an omnichannel service linking our stores and web operations. Regardless of the channel, we will pursue an attractive shopping experience suited to the times, work to expand customer touchpoints and improve convenience, and drive growth in both our stores and web operations.」

「Selling, general and administrative expenses remained broadly at the same level as the previous year, owing in part to higher e-commerce promotion expenses and increased delivery costs resulting from higher delivery unit prices. As a result, the SG&A ratio was 55.0%, up 2.7 percentage points year on year, while the operating profit margin was 2.5%, down 4.6 percentage points.」

「Web site 31,863」

「Net sales remained firm, with domestic same-store sales up 2.5% year on year and total group sales up 1.8%, due in part to the steady growth of the web business.」