Strengthening the Mobile Product and Used Mobile Phone Market Offering
First written in FY2016. 20 of 34 entries say "Advanced", first in FY2017-Q2. Latest entry: 2026-08-06.
2 other companies' latest entry also says "Advanced".
- 2026-08-06AdvancedEarnings
「Flexible revisions to selling prices in response to market conditions proved effective for reused communications equipment such as smartphones and tablets.」
Flexible selling-price revisions proved effective, with revenue from reused games, smartphones and tablets increasing 16.8% year on year. - FY2026AdvancedAnnual report
「Sales of used communications equipment such as smartphones and tablets exceeded the high level of the previous fiscal year, supported by the continued expansion of GEO mobile stores.」
The expansion of GEO mobile stores contributed to sales of used communications equipment exceeding the high level recorded in the previous fiscal year. - FY2026-H1AdvancedAnnual report
「Products consisting of used communications equipment such as smartphones and tablets performed well, with both purchases and sales increasing following the announcement of the new iPhone. This was supported by an increase in the number of "GEO mobile" stores staffed with in-store support personnel that were opened at shopping malls and other locations.」
For GEO mobile, the number of stores opened at shopping malls and other locations with in-store support staff increased, and purchases and sales of used communications equipment rose. - FY2025AdvancedAnnual report
「In line with the expansion of the market for used communications equipment such as smartphones and tablets, the company is opening "GEO mobile" stores staffed with in-store support personnel at shopping malls and other locations. It is also focusing on capturing market share in reused mobile products through strategic advertising to raise awareness.」
The company is working to capture market share in reused mobile products by opening GEO mobile stores at shopping malls and other locations, assigning in-store support staff and conducting strategic advertising. - FY2025-H1AdvancedAnnual report
「For used communications equipment such as smartphones and tablets, the company is strengthening retail sales by creating sales opportunities through the revitalization of the market, the opening of standalone "GEO mobile" stores, stores-in-store that contribute to improving the profitability of GEO Shops, and the promotion of e-commerce sales.」
The company specifically describes measures to expand sales opportunities for used communications equipment by combining standalone GEO mobile stores, stores-in-store at GEO Shops and e-commerce sales promotion. - FY2024-Q3AdvancedAnnual report
「To respond to the expanding market for used communications equipment such as smartphones and tablets, the company actively opened standalone "GEO mobile" stores and stores-in-store at GEO Shops, increasing sales of communications equipment.」
In response to the expanding used communications equipment market, the company actively developed standalone GEO mobile stores and stores-in-store at GEO Shops, resulting in higher communications equipment sales. - FY2024-Q2AdvancedAnnual report
「The market for used communications equipment such as smartphones and tablets is also expanding. The development of standalone "GEO mobile" stores and stores-in-store at GEO Shops positively affected sales of communications equipment, as the launch of the iPhone 15 stimulated replacement demand.」
The company states that, against a backdrop of growth in the used communications equipment market, it continued to develop standalone GEO mobile stores and stores-in-store at GEO Shops, while replacement demand triggered by the launch of the iPhone 15 positively affected sales. - FY2023-Q3RestatedAnnual report
「In addition to the market stimulus from the effective ban on the sale of SIM-locked smartphones, tablets and other devices launched on or after 1 October 2021, consumers' preference for savings due to rising prices of new products positively affected sales of used communications equipment, increasing sales of media-related reused products overall.」
The company states that the effective ban on the sale of SIM-locked devices and consumers' preference for savings due to rising prices of new products continue to support sales of used communications equipment. - FY2023-Q2Preference for savings driven by rising prices of new products provides a tailwindAnnual report
「In addition to the market stimulus from the effective ban on the sale of SIM-locked smartphones, tablets and other devices launched on or after 1 October 2021, consumers' preference for savings due to rising prices of new products positively affected sales of used communications equipment, increasing sales of media-related reused products overall.」
In addition to the effective ban on the sale of SIM-locked devices, consumers' preference for savings due to rising prices of new products was identified as a tailwind for sales of used communications equipment. - FY2023-Q1Revitalization of the used communications equipment market following the effective ban on SIM-locked salesAnnual report
「The market for used communications equipment such as smartphones has remained active following the effective ban on the sale of SIM-locked devices launched on or after 1 October 2021, and this has had a positive effect on smartphone sales」
The company states that the used communications equipment market remained active against a backdrop of the effective ban on the sale of SIM-locked devices, positively affecting smartphone sales. - FY2022RestatedAnnual report
「Used communications equipment such as smartphones also began to show signs of recovery in both purchases and sales following the announcement of the new iPhone.」
For used communications equipment such as smartphones, the company also reported a recovery trend in purchases and sales triggered by the announcement of the new iPhone for the full fiscal year. - FY2022-Q2Recovery trend in used communications equipmentAnnual report
「Used communications equipment such as smartphones also began to show signs of recovery in both purchases and sales following the announcement of the new iPhone.」
While the number of standalone GEO mobile stores continued to decline, purchases and sales of used communications equipment such as smartphones showed signs of recovery following the announcement of the new iPhone. - FY2021Continued decline in the number of standalone storesAnnual report
「GEO mobile (standalone stores) 19 (△6)」
The number of standalone GEO mobile stores fell to 19, down 6 from the end of the previous consolidated fiscal year, and the decline in standalone stores is continuing. - FY2021-Q3Continued decline in the number of standalone storesAnnual report
「GEO mobile (standalone stores) 19 (△6) 19 (△6)」
The number of standalone GEO mobile stores fell to 19, down 6 from the end of the previous consolidated fiscal year, and the decline in standalone stores is continuing. - FY2021-Q2Continued decline in the number of standalone storesAnnual report
「GEO mobile (standalone stores) 21 (△4) 21 (△4)」
The number of standalone GEO mobile stores fell to 21, down 4 from the end of the previous consolidated fiscal year. The number of standalone stores continued to decline from the previous quarter. - FY2021-Q1Decrease in the number of standalone storesAnnual report
「GEO mobile (standalone stores) 23 (△2) 23 (△2)」
The number of standalone GEO mobile stores fell to 23, down 2 from 25 at the end of the previous consolidated fiscal year. The recent trend in standalone used mobile stores has shifted from expansion to contraction. - FY2020AdvancedAnnual report
「GEO mobile (standalone stores) 25 (+8)」
The number of standalone GEO mobile stores reached 25, an increase of 8 from the end of the previous consolidated fiscal year. - FY2020-Q3AdvancedAnnual report
「GEO mobile (standalone stores) 22 (+5) 22 (+5)」
The number of standalone GEO mobile stores reached 22, up 5 from the end of the previous consolidated fiscal year, indicating that efforts to strengthen the handling of used mobile devices are progressing through expansion of the store network. - FY2020-Q1AdvancedAnnual report
「GEO mobile (standalone stores) 21 (+4) 21 (+4)」
The number of standalone GEO mobile stores reached 21, an increase of 4 from the end of the previous consolidated fiscal year. Efforts to strengthen the handling of used mobile devices are progressing through expansion of the store network. - FY2019RestatedAnnual report
「GEO mobile (standalone stores) 17」
The company disclosed that it operated 17 standalone GEO mobile stores. The year-on-year change was 0, and no new expansion milestone was indicated. - FY2019-Q3AdvancedAnnual report
「As interest in stimulating the distribution of communications equipment such as used smartphones grows, the company is developing its sales network by training specialist staff with mobile expertise and increasing the number assigned to stores, enabling them to recommend mobile products suited to customer needs and explain rates for low-cost SIMs and other services.」
The company is developing its sales network for used smartphones and other products by training specialist staff, increasing store staffing levels and providing customer service that includes explaining low-cost SIM rates. - FY2019-Q2AdvancedAnnual report
「Communications equipment such as used smartphones drove sales, which amounted to ¥26,539 million, or 102.0% of the same period of the previous year.」
Communications equipment such as used smartphones drove sales in the media-related reuse business, which reached 102.0% of the same period of the previous year. - FY2018-Q3AdvancedAnnual report
「Demand for "low-cost smartphones" has risen alongside the revitalization of the market for used mobile devices, a new product category. The company has addressed diverse customer needs through services including repair by specialist staff and the launch of mobile-related warranty services, while also working to expand e-commerce and raise awareness of used mobile devices.」
For used mobile devices, the company has launched warranty services in addition to its existing repair and support offerings and is also working to expand e-commerce. - FY2018-Q2AdvancedAnnual report
「Demand for "low-cost smartphones" has risen alongside the revitalization of the market for used mobile devices, a new product category. In addition to providing various services, including repair services by specialist staff and mobile-related support, the company has worked to expand e-commerce and raise awareness of used mobile devices.」
For used mobile devices, the company identifies the expansion of e-commerce as a new initiative in addition to repair and support by specialist staff. - FY2018-Q1RestatedAnnual report
「Demand for "low-cost smartphones" has risen alongside the revitalization of the market for used mobile devices, a new product category. The company has worked to raise awareness of used mobile devices by providing various services, including repair services by specialist staff and mobile-related support.」
Against a backdrop of demand for low-cost smartphones, the company continues efforts to raise awareness of used mobile devices through repair and support provided by specialist staff. - FY2017AdvancedAnnual report
「Both formats handle communications equipment as a common product category. Following encouragement from the Ministry of Internal Affairs and Communications to improve the appropriateness of mobile phone rates and other terms of service, "low-cost SIMs" attracted attention, and the used mobile phone market, which is well suited to low-cost SIMs, also became more active. In these circumstances, efforts to strengthen the business, including the development of specialty formats, have begun to produce results, and the company has increased its market share.」
The company states that efforts to strengthen the business, including the development of specialty formats, are proving effective against a backdrop of growth in the low-cost SIM and used mobile phone markets. At fiscal year-end, the number of standalone GEO mobile stores reached 16, up 5 from the end of the previous fiscal year. - FY2017-Q3AdvancedAnnual report
「In the mobile-related business, which has been a focus since the previous fiscal year, the company opened 4 standalone stores under the new "GEO mobile" format, began offering mobile phone repair services in October, and worked to strengthen mobile services at GEO Shops and "GEO mobile" stores.」
In addition to opening 4 standalone GEO mobile stores, the company began offering mobile phone repair services in October, giving concrete form to its mobile-related initiatives. - FY2017-Q2AdvancedAnnual report
「In the mobile-related business, which has been a focus since the previous fiscal year, the company opened 4 stores under the new format "GEO mobile" and continued to strengthen the mobile sections at GEO Shops.」
Efforts to strengthen the handling of used mobile devices and related products have taken concrete form through the opening of 4 GEO mobile stores and the enhancement of mobile sections within existing GEO Shops. - FY2016First statedAnnual report
「Efforts to strengthen the business, including the development of specialty formats, have begun to produce results, and the company has increased its market share. However, with many other companies entering the market and competition intensifying, further expansion is necessary to secure a firm position in this growing market. The company recognizes as challenges the need to dispel concerns about reused products through measures such as improving quality and enhancing support systems, as well as securing inventory.」
The company aims to expand its scale and position in the mobile-related market by developing specialty formats and strengthening quality, support and inventory.