Reaching 1 million LOHACO loyal customers
First written in FY2016. 8 of 12 entries say "Restated". Latest entry: 2026-10-01.
No other company in this theme has enough history to compare yet.
- 2026-10-01WorsenedMonthly
「また、購入お客様数の前期同月度対比は 93.1%、購入お客様単価は 95.4%となりました。」
ASKUL事業の購入お客様数と購入お客様単価がともに前年同月度を下回り、顧客基盤の回復に関する実績は弱含んだ。 - FY2026RestatedAnnual report
「From February 2026 onward, we implemented initiatives including the largest-ever sales-promotion campaign, including pricing measures, to restore the customer base that will underpin the recovery of performance in the fiscal year ending May 2027.」
The Group continues to use sales promotions and pricing measures to restore its customer base. - FY2021-Q2RestatedAnnual report
「Existing customers are also using the service more actively, and we are expanding our product range and improving delivery quality so that new and existing customers can continue using our services.」
The Group continues to expand its product range and improve delivery quality to acquire new customers and encourage existing customers to continue using its services. - FY2021-Q1AdvancedAnnual report
「Revenue through PayPay Mall, operated by Yahoo Corporation and launched in October 2019 to acquire new customers for LOHACO’s second phase of growth, has been increasing steadily,」
Revenue through PayPay Mall continued to grow steadily, demonstrating the ongoing effect of the new-customer acquisition channel. - FY2020-Q2AdvancedAnnual report
「In October 2019, LOHACO began selling through PayPay Mall, newly launched by Yahoo Corporation, a subsidiary of Z Holdings Corporation, helping to acquire new customers.」
LOHACO added PayPay Mall as a sales channel for acquiring new customers. - FY2019RestatedAnnual report
「We will continue to focus on acquiring new customers and increasing usage frequency through effective marketing initiatives, while working to achieve the gross merchandise value target and improve profitability.」
The Group continues to expand LOHACO’s customer base by acquiring customers and increasing usage frequency. - FY2018RestatedAnnual report
「We will continue to focus on acquiring new customers and increasing usage frequency through effective marketing initiatives,」
The Group continues to acquire new LOHACO customers and increase usage frequency to expand its customer base. - FY2017RestatedAnnual report
「We will rapidly raise awareness of LOHACO with the aim of achieving B2C gross merchandise value of ¥100 billion, one of the target metrics under our medium-term management strategy.」
The policy of raising LOHACO awareness to expand its loyal-customer base continues. - FY2017-Q3RestatedAnnual report
「As a result of focusing on acquiring new users through television commercials and aggressive sales promotions, encouraging regular use and increasing the number of items purchased by launching products frequently requested by customers,」
The Group continues to acquire new users, conduct promotions, expand its product range and encourage regular use toward expanding the loyal-customer base. - FY2017-Q2RestatedAnnual report
「We determined that implementing aggressive sales-promotion initiatives to raise awareness of LOHACO would make a significant contribution to realizing the Group’s growth strategy,」
The 1 million loyal-customer target was not restated, but the Group continues to raise LOHACO awareness and implement aggressive sales promotions. - FY2017-Q1RestatedAnnual report
「We continued making upfront investments after determining that active sales-promotion initiatives were essential to raising awareness of LOHACO.」
The 1 million loyal-customer target was not reiterated in this filing, but the policy of expanding the customer base through higher awareness and sales promotion continues. - FY2016First statedAnnual report
「To achieve the medium-term management strategy’s target of 1 million loyal customers—customers meeting certain criteria among repeat customers—we will rapidly raise awareness of LOHACO.」
A target of 1 million loyal customers was set, with collaboration with Yahoo, collaboration with manufacturers, differentiated products and new delivery services identified as the means.