Market Expansion Through New Product and Application Development Based on Customer Needs
First written in FY2016. 16 of 30 entries say "Restated". Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「We are working to create new demand in the food-at-home category by promoting tabletop placement at restaurants and encouraging the adoption of a food culture in which sesame oil is "drizzled over" food. In our product strategy, our basic policy is to maximize brand value, as represented by the bottle design, while promoting product development and communications commensurate with quality and usage value. In addition to launching individually packaged sesame oil, we are advancing development toward the early launch of new products.」
Specific measures have been developed to create demand based on products and usage occasions, including tabletop placement, individually packaged sesame oil and bottle design, in addition to the conventional product-by-application approach. - 2026-05-13AdvancedEarnings
「In addition to launching individually packaged sesame oil, we are proceeding with development aimed at the early launch of new products.」
The company reported the launch of individually packaged sesame oil and the development of its next product as part of its new product and application development efforts. - FY2025-H1RestatedAnnual report
「To achieve the medium-term management plan, the Group is working on developing new products and cultivating new demand in the US market.」
We continue to pursue market expansion measures through new product development and the cultivation of new demand in the US market. - FY2024AdvancedAnnual report
「Ready to Eat business: Developing processed foods made with sesame in pursuit of sesame's deliciousness」
In terms of expanding the market through customer needs and application development, the Ready to Eat business, which develops processed foods, was identified as a priority area for new businesses. - FY2024-Q3AdvancedAnnual report
「In November 2023, we also began selling "Goma no Mi Oil," a premium sesame oil with a new flavor pressed from hulled sesame seeds, and "goma to Yokan," developed in cooperation with a specialty anko confectionery shop. These new products are sold through our official online shop and at "goma to," the sesame specialty café operated by the Company.」
To expand the market through new product development, we developed a premium sesame oil and yokan and began selling them through our official online shop and sesame specialty café. - FY2024-Q2AdvancedAnnual report
「Focusing on the nutritional and beauty-related components of sesame, the Group launched the skincare brand "SESALIS" and entered the cosmetics business. As its first product, we began selling "SESALIS Moisture Gel Cream," generously formulated with highly moisturizing sesame oil, through our official online shop and "goma to" in July.」
In terms of expanding the market through customer needs and application development, the Group launched a skincare brand using sesame's nutritional and beauty-related components, entered the cosmetics business and began selling its first product. - FY2023RestatedAnnual report
「In August 2022, we also renewed the non-roasted sesame oil, made by pressing sesame seeds without roasting them and characterized by its lack of aroma, and launched "Kadoya Taihaku Sesame Oil."」
The launch of "Kadoya Taihaku Sesame Oil" was also confirmed in the full-year results as a new product addressing customer needs and diverse applications. - FY2023-Q3RestatedAnnual report
「In August, we also renewed the non-roasted sesame oil, made by pressing sesame seeds without roasting them and characterized by its lack of aroma, and launched "Kadoya Taihaku Sesame Oil."」
The launch of "Kadoya Taihaku Sesame Oil," a renewed non-roasted sesame oil, continues to be cited as a new product initiative addressing customer needs and diverse applications. - FY2023-Q2AdvancedAnnual report
「In August, we also renewed the non-roasted sesame oil, made by pressing sesame seeds without roasting them and characterized by its lack of aroma, and launched "Kadoya Taihaku Sesame Oil."」
There was concrete progress in new product development addressing customer needs and diverse applications, with the August launch of "Kadoya Taihaku Sesame Oil," a renewed non-roasted sesame oil. - FY2022-Q3RestatedAnnual report
「In February of the previous fiscal year, we also launched "Sukoyaka Sesame Oil," the sesame oil industry's first Food for Specified Health Uses (FOSHU) product, and are pursuing active promotional activities, including television commercials, to raise awareness of the new product and capture health-conscious demand.」
We continue to pursue promotional activities, including television commercials, to raise awareness of "Sukoyaka Sesame Oil" and capture health-conscious demand. - FY2022-Q2RestatedAnnual report
「In February of the previous fiscal year, we also launched "Sukoyaka Sesame Oil," the sesame oil industry's first Food for Specified Health Uses (FOSHU) product, and are pursuing active promotional activities, including television commercials, to raise awareness of the new product and capture health-conscious demand.」
Following the launch of "Sukoyaka Sesame Oil," we continue to pursue promotional activities, including television commercials, to raise awareness and capture health-conscious demand. - FY2022-Q1AdvancedAnnual report
「In February of the previous fiscal year, we also launched "Sukoyaka Sesame Oil," the sesame oil industry's first Food for Specified Health Uses (FOSHU) product, and are pursuing active promotional activities, including television commercials, to raise awareness of the new product and capture health-conscious demand.」
Following the launch of "Sukoyaka Sesame Oil," we are pursuing promotional activities, including television commercials, to raise awareness and capture health-conscious demand. - FY2021AdvancedAnnual report
「In February of the current fiscal year, we also began selling "Sukoyaka Sesame Oil," the sesame oil industry's first Food for Specified Health Uses (FOSHU) product. As the sesame oil market continues to expand amid rising health consciousness, we are working to capture additional demand by promoting its health benefits.」
As a specific result of addressing customer needs and developing applications, sales of the health-focused Food for Specified Health Uses (FOSHU) product "Sukoyaka Sesame Oil" began in February of the current fiscal year. - FY2021-Q3RestatedAnnual report
「We are also addressing changes in the market environment, including by strengthening WEB advertising measures in response to increased opportunities to stay at home and the rise in eating at home.」
We continue to strengthen WEB advertising measures in response to increased opportunities to stay at home and the rise in eating at home. - FY2021-Q2RestatedAnnual report
「We are also addressing changes in the market environment, including by strengthening WEB advertising measures in response to increased opportunities to stay at home and the rise in eating at home.」
We continue to respond to changes in the market environment, including increased opportunities to stay at home and the rise in eating at home, by strengthening WEB advertising measures. - FY2021-Q1AdvancedAnnual report
「We are also addressing changes in the market environment, including by strengthening WEB advertising measures in response to the spread of requests to refrain from going out and the increase in eating at home.」
Concrete promotional measures were indicated, including strengthening WEB advertising to address changes in the market environment and increased demand for eating at home. - FY2020-Q3RestatedAnnual report
「Under these circumstances, the Group conducted promotional activities featuring a product lineup focused on customer needs and diverse applications, while also concentrating on correcting sales prices to levels commensurate with raw material prices as the sesame raw material market surged.」
We continue to conduct promotional activities using a product lineup based on customer needs and diverse applications. - FY2020-Q2RestatedAnnual report
「Under these circumstances, the Group conducted promotional activities featuring a product lineup focused on customer needs and diverse applications, while also concentrating on correcting sales prices to levels commensurate with raw material prices as the sesame raw material market surged.」
We continue to conduct promotional activities using a product lineup based on customer needs and diverse applications. - FY2020-Q1RestatedAnnual report
「Under these circumstances, the Group conducted promotional activities featuring a product lineup focused on customer needs and diverse applications, while also concentrating on correcting sales prices to levels commensurate with raw material prices as the sesame raw material market surged.」
We continue to conduct promotional activities using a product lineup based on customer needs and diverse applications. - FY2019-Q3AdvancedAnnual report
「In November, we began selling Direct-Fire-Roasted Aromatic Sesame Paste in a spout pouch, a type of packaging that can be kneaded and mixed even after separation.」
There was concrete progress in new product development addressing customer needs and diverse applications, with the launch from November of Direct-Fire-Roasted Aromatic Sesame Paste in a spout pouch. - FY2019-Q2AdvancedAnnual report
「In July, we launched a convenient 200g small-size version of Kadoya Pure Sesame Oil Rich, a household product known for its stronger flavor.」
There was concrete progress in new product development addressing customer needs and applications, with the launch of a 200g small-size version of Kadoya Pure Sesame Oil Rich in July. - FY2018RestatedAnnual report
「As part of the Group's research and development activities, we consolidate customer needs, including requests concerning products and market information, and plan and develop new products.」
We continue to expand the market through new product and application development driven by customer needs. - FY2018-Q3RestatedAnnual report
「Against this backdrop, we developed sesame paste in an Air Hold pouch that stands upright using air pressure and are conducting promotional activities.」
We continue to develop and promote sesame paste in an Air Hold pouch. - FY2018-Q2RestatedAnnual report
「Against this backdrop, we developed sesame paste in an Air Hold pouch that stands upright using air pressure and are conducting promotional activities.」
We continue to develop and promote sesame paste in an Air Hold pouch based on customer needs. - FY2018-Q1AdvancedAnnual report
「Against this backdrop, we are conducting promotional activities focused on sesame paste in an Air Hold pouch that stands upright using air pressure.」
As a specific example of product and application development addressing customer needs, we launched sesame paste in an Air Hold pouch and are conducting promotional activities. - FY2017RestatedAnnual report
「Developing sesame products based on customer requests; expanding the market through product and application development」
Expanding the market through product and application development driven by customer requests remains a key theme of our research and development activities. - FY2017-Q3RestatedAnnual report
「Against this backdrop, we are conducting promotional activities focused on our new sesame paste product.」
As part of efforts to expand the market through new products and applications, we continue to conduct promotional activities focused on the new sesame paste product. - FY2017-Q2RestatedAnnual report
「Developing sesame products based on customer requests; expanding the market through product and application development」
The company continues to pursue market expansion through product and application development based on customer requests as a key research and development theme. - FY2017-Q1AdvancedAnnual report
「Sales exceeded the previous year, mainly because the new ultra-fine sesame paste, which is less prone to creamy separation, performed well in both the household and food-service markets.」
The company launched ultra-fine sesame paste as a new product based on customer needs and stated that sales were strong. - FY2016First statedAnnual report
「Developing sesame products based on customer requests; expanding the market through product and application development」
The company is also focusing on the diverse applications and potential demand for sesame paste.