Brand Strengthening
First written in FY2017-Q1. 22 of 34 entries say "Advanced", first in FY2019. Latest entry: 2026-10-15.
The whole theme swung hardest in 2020: 4 of 32 companies on the "Worse" side.
23 other companies' latest entry also says "Advanced".
- 2026-07-31AdvancedEarnings
「We introduced new items to the “JET BREW” series, a new easy-brew coffee product launched under the flagship KEY DOORS+ brand in autumn 2025, expanding the lineup.」
New items were introduced to KEY DOORS+'s JET BREW series, expanding the lineup. - FY2026AdvancedAnnual report
「The company launched the new “KEY DOORS+ JET BREW” series of quick-brew coffee, offering authentic regular coffee that can be brewed in as little as 10 seconds. Taking the product’s signature “10 seconds” as its theme, it ran TV commercials featuring track-and-field athlete Yoshihide Kiryu (桐生 祥秀), known for the 100-meter sprint」
For KEY DOORS+, the company launched a new product that brews in 10 seconds and expanded awareness through TV commercials featuring a prominent public figure. - 2026-05-15AdvancedRevision of earnings forecasts
「In addition, we promoted sales of highly distinctive strategic products, including the expanded distribution of “KEY DOORS+ JET BREW” (Key Doors Plus Jet Brew), a core brand.」
For KEY DOORS+, the company introduced new products and expanded distribution and sales promotion activities. - FY2026-H1AdvancedAnnual report
「To meet consumers’ increasingly diverse needs, the company launched 3 new products and renewed 2 products under its at-home coffee brand “KEY DOORS+.” As part of a promotion aimed at increasing brand value, it also conducted TV commercials and events in urban areas for “KEY DOORS+.”」
For KEY DOORS+, the company launched 3 new products and renewed 2 products, and conducted brand promotions through TV commercials and urban events. - FY2025AdvancedAnnual report
「Regarding product sales, the company expanded the lineup of its at-home coffee brand “KEY DOORS+,” which marked its first anniversary, to meet consumers’ increasingly diverse coffee-drinking occasions. Products included large-capacity ground coffee (FP), reduced-caffeine products in the quick-brew “Drip On” format, liquid coffee and cold-brew coffee. From fall 2024, it conducted nationwide promotions to communicate the world of “KEY DOORS+.”」
For KEY DOORS+, the company expanded the product lineup to include large-capacity ground coffee, reduced-caffeine Drip On products, and liquid and cold-brew coffee, and conducted nationwide promotions from fall 2024. - FY2025-H1AdvancedAnnual report
「To expand the lineup of “KEY DOORS+,” which marked its first anniversary, the company launched “KEY DOORS+ Special Blend (FP) / Mocha Blend (FP).”」
The company expanded the KEY DOORS+ lineup and launched new products to mark the brand’s first anniversary. - FY2024-Q2AdvancedAnnual report
「In September, to develop the core regular coffee brand “PREMIUM STAGE” into a brand for future generations, the company rebranded it as “KEY DOORS+,” incorporating the “Drip On” series of quick-brew coffee and other products. It will work to attract younger consumers in their 20s and 30s.」
The company rebranded PREMIUM STAGE and Drip On and other products under them as “KEY DOORS+,” clearly targeting younger consumers in their 20s and 30s. - FY2024-Q1AdvancedAnnual report
「In the at-home market, the company completely revamped the “Toarco Toraja” series to mark its 45th anniversary and is selling limited-edition products including “Drip On” and “Instant Coffee” that reflect coffee fans’ opinions.」
The company implemented brand strengthening through a complete revamp of its core series to mark its 45th anniversary and the sale of limited-edition products reflecting customer opinions. - FY2023AdvancedAnnual report
「For product development, the company launched new products including “Grand Taste Mocha Blend with a Sweet Aroma” and the limited-edition fall and winter “Drip On / Instant Coffee,” incorporating coffee fans’ opinions. It expanded Kyoto Inoda Coffee brand products into various formats including Drip On, LP (whole bean) and liquid coffee.」
The company is advancing brand strengthening through product development, including the launch of new products and expansion of the Kyoto Inoda Coffee brand into multiple formats. - FY2023-Q3AdvancedAnnual report
「For product development, the company launched new products including “Grand Taste Mocha Blend with a Sweet Aroma” and the limited-edition fall and winter “Drip On / Instant Coffee,” incorporating coffee fans’ opinions. It also expanded products under the “Kyoto Inoda Coffee” brand of the long-established Kyoto coffeehouse with which it has a business alliance, offering them in various formats including Drip On, LP (whole bean) and liquid coffee.」
The company launched new products and expanded Kyoto Inoda Coffee brand products into multiple formats, thereby implementing brand strengthening. - FY2023-Q2AdvancedAnnual report
「It also expanded products under the “Kyoto Inoda Coffee” brand of the long-established Kyoto coffeehouse with which it has a business alliance, introducing 6 new products in total: Drip On “Original Blend / Mocha Blend / Organic Coffee Ancient Capital Flavor Blend,” FP (ground coffee) “Organic Coffee Ancient Capital Flavor Blend,” and liquid iced coffee in “Unsweetened / Lightly Sweetened” varieties.」
In addition to revamping its core brands, the company launched 6 products under the Kyoto Inoda Coffee brand, advancing brand strengthening through product development. - FY2023-Q1AdvancedAnnual report
「In the at-home market, the company completely revamped its core “Grand Taste” and “Liquid Coffee Tetra Prisma” series for the spring and summer. It also expanded products under the “Kyoto Inoda Coffee” brand of the long-established Kyoto coffeehouse with which it has a business alliance, introducing 6 new products in total: Drip On “Original Blend / Mocha Blend / Organic Coffee Ancient Capital Flavor Blend,” FP (ground coffee) “Organic Coffee Ancient Capital Flavor Blend,” and liquid iced coffee in “Unsweetened / Lightly Sweetened” varieties.」
The company implemented product development through a complete revamp of its core brands and the launch of 6 products under the Kyoto Inoda Coffee brand. - FY2022AdvancedAnnual report
「For the spring and summer new products, in response to the growing number of consumers concerned about caffeine intake, the company launched “Decaffeinated Deep-Rich Blend” in two formats: VP (vacuum-packed ground coffee) and Drip On. For the fall and winter new products, it launched 2 LP (whole bean) products in the “Coffee Shop Aroma” series, recreating the flavor of coffee supplied for many years to the foodservice market, and introduced a new Kilimanjaro blend to the Drip On 10P series, characterized by quality acidity and body.」
The company is advancing brand strengthening through product development, including decaffeinated products in 2 formats, a new series recreating the flavor of foodservice coffee, and new Drip On products. - FY2022-Q2AdvancedAnnual report
「For the spring and summer products, in response to the growing number of consumers concerned about caffeine intake, the company launched “Decaffeinated Deep-Rich Blend,” delivering the rich body and sweet aroma characteristic of coffee, in two formats: VP (vacuum-packed ground coffee) and “Drip On.” For gift products, it offered a lineup of 27 items for the mid-year gift season, including Drip On, the standard “Ice-Temperature-Aged Coffee Iced Coffee,” “Natural Water Prisma” beverages, and “Liquid Coffee & Juice Drinks” for enjoyment by both adults and children.」
The company implemented brand strengthening through product development, including the launch of decaffeinated products in 2 formats and a gift lineup of 27 items. - FY2021AdvancedAnnual report
「For the spring and summer products, the company launched “SINCE2020 BLEND No.200” and other products as the second installment of the “SINCE” regular coffee series commemorating its 100th anniversary. For the fall and winter products, it refreshed the package designs for the “Premium Stage” and “Drip On” series and launched products including “Grand Taste Seasonal Limited-Edition Blend” and “Organic Blend Coffee” in ground format.」
The company launched the second installment of its 100th anniversary products, refreshed existing brand packaging, and released seasonal limited-edition and organically grown products, advancing brand strengthening through product development. - FY2021-Q3AdvancedAnnual report
「For the spring and summer products, the company launched “SINCE2020 BLEND No.200” and other products as the second installment of the “SINCE” regular coffee series commemorating its 100th anniversary. For the fall and winter products, it refreshed the package designs for the “Premium Stage” and “Drip On” series and launched Grand Taste seasonal limited-edition blends and organically grown blend coffee.」
The company implemented product development and brand strengthening by launching the second installment of its 100th anniversary products, refreshing existing series packaging, and releasing seasonal limited-edition and organically grown blends. - FY2021-Q2AdvancedAnnual report
「For the spring and summer products, as the second installment of the “SINCE” regular coffee series commemorating the company’s 100th anniversary, it launched “SINCE2020 BLEND No.200,” developed with an eye to the future taste of coffee, in VP (ground coffee) format. For users seeking to explore coffee flavors in greater depth, it also launched two LP (whole bean) products in the “Coffee Time to Enjoy from the Bean” series, featuring the country of origin and blending ratio prominently across the package.」
The company launched the second installment of the “SINCE” series commemorating its 100th anniversary and a new whole-bean product series, thereby implementing brand strengthening through product development. - FY2020AdvancedAnnual report
「Regarding “strengthening the brand,” the company focused on launching products commemorating its 100th anniversary and conducting various promotions; developing new products addressing changes in consumers’ lifestyles and awareness; strengthening and nurturing product brands; expanding exposure for its brands at business partners’ locations; and promoting the opening of “KEY'S CAFÉ” locations.」
The company implemented specific brand-strengthening initiatives, including the launch of products commemorating its 100th anniversary, promotions, new product development, expanded brand exposure at business partners’ locations, and the promotion of KEY'S CAFÉ. - FY2020-Q3AdvancedAnnual report
「For the fall and winter products, the company launched the “SINCE1920” series, commemorating its 100th anniversary and refining the taste from its founding, and released the new “BLEND No.100” in can, VP (ground coffee) and LP (whole bean) formats. In response to consumers’ growing awareness of sustainability, it also launched products including “Drip On Mellow Blend,” made with Rainforest Alliance-certified coffee produced with consideration for tropical forest conservation.」
The company launched the “SINCE1920” series and “BLEND No.100” in preparation for its 100th anniversary, as well as new products using certified coffee, thereby implementing specific brand-strengthening initiatives. - FY2020-Q2RestatedAnnual report
「with “strengthening the brand,” “strengthening earnings power” and “deepening Group governance” as its three pillars」
The company continues to pursue brand strengthening as one of the three pillars of management. - FY2020-Q1RestatedAnnual report
「with “strengthening the brand,” “strengthening earnings power” and “deepening Group governance” as its three pillars」
The company continues to pursue brand strengthening as one of the three pillars of management. - FY2019AdvancedAnnual report
「Regarding “strengthening the brand,” the company focused on initiatives to communicate the value of the flagship “Toarco Toraja” coffee brand, which marked its 40th anniversary, and expand sales; develop new products addressing consumers’ diverse needs and changing lifestyles; expand the product sub-brand lineup; develop the world’s first green coffee bean sorting technology; and promote the opening of “KEY'S CAFÉ” locations.」
For brand strengthening, the company describes specific initiatives including the 40th anniversary of Toarco Toraja, new products and sub-brands, the world’s first sorting technology, and the promotion of KEY'S CAFÉ. - FY2019-Q3RestatedAnnual report
「with “strengthening the brand,” “strengthening earnings power” and “deepening Group governance” as its three pillars」
The company continues to pursue brand strengthening as one of the three pillars of management. - FY2019-Q2RestatedAnnual report
「with “strengthening the brand,” “strengthening earnings power” and “deepening Group governance” as its three pillars」
The company continues to pursue brand strengthening as one of the three pillars of management. - FY2018RestatedAnnual report
「The Group is working together to focus on “strengthening the brand,” “strengthening earnings power” and “deepening Group governance”」
The company continues to pursue brand strengthening as one of the three pillars of management. - FY2018-Q3RestatedAnnual report
「with “strengthening the brand,” “strengthening earnings power” and “deepening Group governance” as its three pillars」
The company continues to pursue brand strengthening as one of the three pillars of management. - FY2018-Q2RestatedAnnual report
「with “strengthening the brand,” “strengthening earnings power” and “deepening Group governance” as its three pillars」
The company continues to pursue brand strengthening as one of the three pillars of management. - FY2018-Q1RestatedAnnual report
「with “strengthening the brand,” “strengthening earnings power” and “deepening Group governance” as its three pillars」
The company continues to pursue brand strengthening as one of the three pillars of management. - FY2017RestatedAnnual report
「with “strengthening the brand,” “strengthening earnings power” and “strengthening Group collaboration” as its three pillars」
The company continues to pursue brand strengthening as one of the three pillars of management. - FY2017-Q3RestatedAnnual report
「with “strengthening the brand,” “strengthening earnings power” and “strengthening Group collaboration” as its three pillars」
The company continues to pursue brand strengthening as one of its three pillars. - FY2017-Q2RestatedAnnual report
「with “strengthening the brand,” “strengthening earnings power” and “strengthening Group collaboration” as its three pillars」
The company continues to pursue brand strengthening as one of its three pillars. - FY2017-Q1First statedAnnual report
「with “strengthening the brand,” “strengthening earnings power” and “strengthening Group collaboration” as its three pillars」
The company identifies brand strengthening as one of the three pillars of management.