Key Coffee introduces the newly refreshed KEY DOORS+ JET BREW Seasonal Blend. The coffee features an aroma suited to autumn and winter and a mildly bitter finish, and is promoted as offering extraction in as little as 10 seconds.
Key Coffee introduces the KEY DOORS+ JET BREW Seasonal Blend together with its launch date, and announces that Yamada Ryosuke (山田涼介) has been appointed brand ambassador.
The product contains 52g (6.5g × 8 bags). The countries of origin of the green coffee beans are listed as Mexico, Brazil and other countries. According to the official website, the blend features a rich aroma ideal for autumn and winter and a mildly bitter finish. The official website lists the price as ¥645 (including tax), with a shelf life of 13 months from the date of manufacture.
The preparation instructions call for pulling up the handle, folding back the flaps, setting the filter on a cup, pouring in hot water and shaking it up and down. The extraction time can be adjusted to taste, with approximately 10 seconds used as the general guide. Specifically, guides of 10 seconds for a clean taste, 20 seconds for balance and 30 seconds for a fuller taste are provided.
In tasting notes, the blend is described as having bitterness reminiscent of bitter caramel and a fragrant, roasted aroma. A coffee sommelier’s assessment describes it as a blend with restrained acidity, medium body, and notes of roasted aroma and nuts.