Growing sales by increasing share in existing markets and acquiring new customers
First written in FY2016-Q2. 14 of 32 entries say "Restated". Latest entry: FY2026-H1.
The whole theme swung hardest in 2023: 2 of 13 companies on the "Worse" side.
3 other companies' latest entry also says "Advanced".
- FY2026-H1AdvancedAnnual report
「Amid stronger consumer preferences for saving, we secured sales at approximately the previous year’s level in the chain-store and vending machine channels through area-specific initiatives and the effects of price revisions. Strong growth in restaurant and online sales brought revenue to ¥28,568 million, up 3.3% year on year.」
Maintained chain-store and vending machine sales at approximately the previous year’s level, while growth in restaurants and online sales brought half-year revenue to ¥28,568 million, up 3.3% year on year. - FY2025AdvancedAnnual report
「Although sales to bottlers outside Hokkaido declined, sales within Hokkaido benefited from favorable summer weather and effective price revisions. Sales to mass retailers, restaurants and through online channels grew, while vending machine sales also exceeded the previous year despite the industry’s downward trend. Revenue was ¥59,086 million, up 3.9% year on year.」
The decline in sales to bottlers outside Hokkaido was offset by growth in sales within Hokkaido, to mass retailers and restaurants, through online channels and via vending machines, together with price revisions. Revenue was ¥59,086 million, up 3.9% year on year. - FY2025-H1AdvancedAnnual report
「As a result, revenue reached ¥27,664 million, up 2.1% year on year, as sales to mass retailers, through vending machines and online grew, and price revisions proved effective.」
Half-year revenue reached ¥27,664 million, up 2.1% year on year, driven by growth in sales to mass retailers, through vending machines and online, together with price revisions. - FY2024AdvancedAnnual report
「Although sales to bottlers outside Hokkaido declined, revenue reached ¥56,860 million, up 0.9% year on year, as the market recovered and price revisions drove growth in sales within Hokkaido.」
The decline in sales to bottlers outside Hokkaido was offset by market recovery and price revisions, with full-year revenue reaching ¥56,860 million, up 0.9% year on year. - FY2024-H1AdvancedAnnual report
「As a result, revenue reached ¥27,105 million, up 1.3% year on year, as convenience stores and online sales performed well and price revisions implemented since the previous year proved effective.」
Half-year revenue reached ¥27,105 million, up 1.3% year on year, driven by strong convenience store and online sales and the effects of price revisions. - FY2024-Q1AdvancedAnnual report
「As a result, revenue reached ¥12,437 million, up 2.5% year on year, as vending machines, convenience stores and online sales performed well and price revisions implemented since the previous year proved effective.」
First-quarter revenue reached ¥12,437 million, up 2.5% year on year, driven by strong vending machine, convenience store and online sales and the effects of price revisions. - FY2023AdvancedAnnual report
「Sales volumes increased through sales activities that captured higher demand resulting from the recovery in foot traffic and the exceptionally hot summer, while price revisions also contributed. Revenue was ¥56,371 million, up 9.2% year on year.」
Sales activities captured higher demand from recovering foot traffic and the exceptionally hot summer, with price revisions also contributing. Revenue was ¥56,371 million, up 9.2% year on year. - FY2023-Q3AdvancedAnnual report
「As a result, sales volumes increased through sales activities that captured higher demand resulting from the recovery in foot traffic and the exceptionally hot summer, while price revisions also contributed. Revenue was ¥43,300 million, up 11.3% year on year.」
Sales volumes and revenue grew through sales activities targeting recovering foot traffic and higher demand from the exceptionally hot summer, with price revisions also contributing. Revenue was ¥43,300 million, up 11.3% year on year. - FY2023-Q2AdvancedAnnual report
「Amid these circumstances, our group used the field execution capabilities of the group company established in January, Hokkaido Coca-Cola Retail & Vending Co., Ltd. (RV), at mass retailers such as supermarkets. In addition to attaching discount tickets usable at local stores to our products to promote both sales and regional revitalization, we developed promotions selling multipacks with free Coke ON drink tickets attached, thereby linking in-store sales to higher-margin vending machine sales.」
Expanded sales through new initiatives including RV’s field execution capabilities, local discount tickets and multipacks with free Coke ON drink tickets, resulting in revenue of ¥26,759 million, up 9.7% year on year. - FY2023-Q1AdvancedAnnual report
「Revenue grew sharply through online sales and restaurants, while sales through major channels, including vending machines, supermarkets and convenience stores, also exceeded the previous year, aided by the impact of price revisions. Revenue was ¥12,138 million, up 9.8% year on year.」
Revenue reached ¥12,138 million, up 9.8% year on year, as online sales and restaurants grew and major sales channels exceeded the previous year, partly due to price revisions. - FY2022RestatedAnnual report
「Sales volumes increased as convenience stores recovered and sales to restaurants and through online channels grew. Revenue was ¥51,605 million.」
Records sales growth through higher sales volumes resulting from the recovery of convenience stores and growth in restaurant and online sales. - FY2022-Q3RestatedAnnual report
「As a result, sales volumes increased as convenience stores recovered and sales to restaurants and through online channels grew. Revenue was ¥38,897 million.」
Records higher sales volumes driven by the recovery of convenience stores and growth in restaurant and online sales, continuing the theme of sales growth through sales channels. - FY2022-Q2RestatedAnnual report
「As a result, sales volumes increased as supermarkets, where in-home consumption is concentrated, and online sales remained firm, while convenience stores began to recover. Revenue was ¥24,397 million.」
Sales volumes increased through supermarkets and online sales serving in-home consumption, together with the recovery of convenience stores, continuing the sales growth strategy. - FY2021RestatedAnnual report
「Although sales at vending machines and convenience stores declined due to the prolonged impact of COVID-19, sales at supermarkets, where in-home consumption is the main source of demand, and online sales increased. As a result, revenue was ¥51,998 million, up 1.1% year on year.」
Describes sales growth through supermarkets and online sales while taking changes in sales channels into account. - FY2020-Q2ReframedAnnual report
「Amid these circumstances, our group shifted its sales promotions at mass retailers, including supermarkets and convenience stores, from Olympic and Paralympic promotions, following the postponement of the Tokyo 2020 Olympic and Paralympic Games, to promotions supporting daily life, such as campaigns offering consumers the chance to win gift certificates when they purchased our products.」
Changed the content of sales promotions from Tokyo 2020-related promotions to promotions supporting daily life, including gift-certificate giveaways. - FY2020-Q1ReframedAnnual report
「Amid these circumstances, our group implemented activities related to the Tokyo 2020 Olympic and Paralympic Games at mass retailers, including supermarkets and convenience stores, such as promotions offering chances to win event tickets. However, following the spread of COVID-19, we changed our focus to activities supporting consumers, including the stable provision of drinking water, and concentrated on those activities.」
Shifted the focus from sales growth through Tokyo 2020-related activities to supporting consumers, including the stable provision of drinking water, in response to the spread of COVID-19. - FY2019RestatedAnnual report
「We will strive to grow revenue and secure profits by broadly observing market and consumer needs and providing the value demanded, as well as latent value. We will also implement sales promotions and in-store merchandising that make maximum use of the opportunities presented by the Tokyo 2020 Olympic and Paralympic Games.」
Continues to pursue revenue growth and profit generation by addressing consumer needs and implementing sales promotions and merchandising for the Tokyo 2020 Olympic and Paralympic Games. - FY2019-Q3RaisedAnnual report
「Amid these circumstances, our group focused on activities to grow sales by increasing the share of our products in existing markets, acquiring new customers, and making integrated proposals for the Tokyo 2020 Olympic and Paralympic Games.」
Broadens the scope from integrated proposals for the Tokyo 2020 Olympic Games to integrated proposals for both the Olympic and Paralympic Games. - FY2019-Q2Added Tokyo 2020 integrated proposal as a sales growth initiativeAnnual report
「Amid these circumstances, our group focused on activities to increase the share of our products in existing markets, acquire new customers, and grow sales through integrated proposals for the Tokyo 2020 Olympic Games and other initiatives.」
In addition to increasing share in existing markets and acquiring new customers, explicitly identifies integrated proposals for the Tokyo 2020 Olympic Games as a means of growing sales. - FY2019-Q1RestatedAnnual report
「Amid these circumstances, our group focused on activities to increase the share of our products in existing markets and to grow sales by acquiring new customers.」
Continues to pursue sales growth by increasing share in existing markets and acquiring new customers. - FY2018RestatedAnnual report
「As part of our sales initiatives, we focused on activities to increase the share of our products in existing markets and to grow sales by acquiring new customers.」
Continues to pursue sales growth by increasing share in existing markets and acquiring new customers. - FY2018-Q2RestatedAnnual report
「As part of our sales initiatives, we focused on activities to increase the share of our products in existing markets and to grow sales by acquiring new customers.」
Continues to pursue sales growth by increasing share in existing markets and acquiring new customers. - FY2018-Q1RestatedAnnual report
「Amid these circumstances, our group focused on activities to increase the share of our products in existing markets and to grow sales by acquiring new customers.」
Continues to pursue sales growth by increasing share in existing markets and acquiring new customers. - FY2017RestatedAnnual report
「Amid these circumstances, our group focused on activities to increase the share of our products in existing markets and to grow sales by acquiring new customers.」
Continues to pursue sales growth by increasing share in existing markets and acquiring new customers. - FY2017-Q3RestatedAnnual report
「Amid these circumstances, our group focused on activities to increase the share of our products in existing markets and to grow sales by acquiring new customers.」
Continues to pursue sales growth by increasing share in existing markets and acquiring new customers. - FY2017-Q2RestatedAnnual report
「Amid these circumstances, our group focused on activities to increase the share of our products in existing markets and to grow sales by acquiring new customers.」
Continues to pursue sales growth by increasing share in existing markets and acquiring new customers. - FY2017-Q1RestatedAnnual report
「Amid these circumstances, our group focused on activities to increase the share of our products in existing markets and to grow sales by acquiring new customers.」
Continues to pursue sales growth by increasing share in existing markets and acquiring new customers. - FY2016RestatedAnnual report
「Amid these circumstances, we focused on activities to increase the share and profitability of our products in existing markets, as well as activities to grow sales by acquiring new customers.」
Continues to pursue sales growth by increasing share and profitability in existing markets and acquiring new customers. - FY2016-Q3RaisedAnnual report
「We focused on activities to increase the share and profitability of our products in existing markets, as well as activities to grow sales by acquiring new customers.」
In addition to the previous focus on share gains and sales growth, explicitly identifies improved profitability in existing markets, broadening the scope of the initiatives. - FY2016-Q2First statedAnnual report
「We focused on activities to increase the share of our products in existing markets and to grow sales by acquiring new customers.」
Indicates a policy of pursuing sales growth by increasing share in existing markets and acquiring new customers.