Demae-Can (2484) · InitiativeAdvanced
Stimulating Latent Demand through One-to-One Marketing and Driving Online Conversion
First written in FY2016. 2 of 3 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2017-Q2.
3entries
2years
0from disclosures
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Same theme, other companies
Online conversion and demand stimulation through one-to-one promotionsA theme 1 companies write about · 0 as a headwind · 1 as a tailwind
No other company in this theme has enough history to compare yet.
Full recordFilings, disclosures and news, newest first
- FY2017-Q2AdvancedAnnual report
「We strengthened one-to-one sales promotion support, including the creation of drink menus, so that increasing restaurant sales would ultimately lead to more frequent repeat purchases and higher average spend on our products.」
With the aim of increasing repeat-purchase frequency and average spend by raising restaurant sales, we strengthened one-to-one sales promotion support, including the creation of drink menus. - FY2017-Q1AdvancedAnnual report
「Strengthening one-to-one marketing through in-store promotional support, including the creation of complete drink menus and table stands」
We strengthened one-to-one marketing through in-store promotional support. - FY2016First statedAnnual report
「We will work to stimulate latent demand for delivery through the further evolution of one-to-one marketing.」
Personalized marketing is positioned as a means of stimulating latent demand for delivery and converting flyer and telephone users to online channels.