Achieving Profitability in Wine Sales and KPI Monitoring
First written in FY2016. 3 of 4 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2018-Q1.
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- FY2018-Q1AdvancedAnnual report
「In the mail-order business segment, we have been working to strengthen our product offering. In addition to our core shochu and wine, which we began selling in 2015, we began selling whisky in October 2017.」
In addition to shochu and wine, we began selling whisky in October 2017, expanding the product mix for mail-order sales. - FY2017-Q2AdvancedAnnual report
「In the wine business, we introduced new products such as sparkling wine and expanded cross-selling to retain repeat customers.」
We introduced new products such as sparkling wine and expanded cross-selling to retain repeat customers. - FY2017-Q1AdvancedAnnual report
「To expand our product range in response to the needs of restaurants, we developed sparkling wines for Christmas and year-end sales and limited-edition shochu, and conducted cross-selling.」
We developed products for Christmas and year-end sales and conducted cross-selling, implementing specific measures to expand the product range for mail-order sales. - FY2016First statedAnnual report
「In the wine business, to achieve profitability, we focused on optimizing the business model by strengthening monitoring of KPIs such as sales volume by customer segment, average selling price and sales efficiency. Cumulative wine sales since we began handling wine in May last year reached approximately 240,000 bottles as of the end of August.」
We strengthened KPI management to make the wine business profitable, reporting cumulative sales of approximately 240,000 bottles.