Improving direct-to-consumer sales channels, average customer spend and logistics productivity
First written in FY2016. 3 of 5 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2019.
0 other companies' latest entry also says "Restated".
- FY2019RestatedAnnual report
「In addition, by shifting from conventional mass marketing to one-to-one marketing and expanding our product lineup and services, we will make optimal proposals based on the characteristics of each restaurant, including its size, category, customer base and average customer spend.」
We continue to pursue one-to-one marketing, product and service expansion, and proposals tailored to customer characteristics in the mail-order business. - FY2017-Q3AdvancedAnnual report
「As part of the operational-efficiency initiatives being prioritized this fiscal year to achieve renewed growth in the mail-order business, we introduced proprietary equipment for shipping operations, improving efficiency and beginning to realize cost savings. We also began accepting orders through a LINE bot and established a system that offers benefits to both restaurants and our company compared with the former telephone-ordering process.」
The introduction of equipment for shipping operations has begun to generate cost savings, and we also began accepting orders through a LINE bot. - FY2017-Q2AdvancedAnnual report
「We also began full-scale efforts to expand sales channels, including acquiring customers online and developing an ordering system. In addition, we are improving operational efficiency by systematizing business processes, including reducing personnel costs and improving delivery efficiency.」
We began full-scale online customer acquisition and development of an ordering system, while also pursuing lower personnel costs and improved delivery efficiency through business systematization. - FY2017-Q1AdvancedAnnual report
「To achieve renewed growth in the mail-order business, we strengthened one-to-one marketing through in-store promotional support, including the creation of complete drink menus and table stands. To expand products in response to restaurant needs, we developed sparkling wines for Christmas and year-end sales and limited-edition shochu, and conducted cross-selling. We also began accepting orders through LINE to expand sales channels beyond telephone sales.」
We implemented one-to-one marketing using in-store promotional materials, product development and cross-selling, and began accepting orders through LINE, putting the existing renewed-growth measures into practice. - FY2016First statedAnnual report
「We will strengthen one-to-one marketing, promote proposals for products and services that accurately address restaurant needs, and expand sales channels using the web and LINE in addition to telephone sales, with the aim of acquiring loyal customers and improving retention. We will also seek to improve profitability by increasing average customer spend through the introduction of highly profitable products and the promotion of cross-selling.」
A renewed growth strategy combining customer-specific marketing, product proposals, web and LINE sales, conversion to loyal customers, cross-selling and a review of logistics processes was presented.