Acquisition of New Customers in the Mail-Order Business
First written in FY2016-Q3. 3 of 5 entries say "Advanced", first in FY2016. Latest entry: FY2018-Q3.
The whole theme swung hardest in 2024: 1 of 7 companies on the "Worse" side.
7 other companies' latest entry also says "Advanced".
- FY2018-Q3AdvancedAnnual report
「In the mail-order business segment, we conducted activities aimed at building a customer base for future growth, with a primary focus on acquiring new customers, as a result of which repeat orders from the new customers acquired gradually increased.」
The company states that repeat orders from acquired customers gradually increased as a result of efforts to acquire new customers. - FY2018-Q2RestatedAnnual report
「In the mail-order business segment, we conducted activities aimed at building a customer base for future growth, with a primary focus on acquiring new customers, as a result of which」
For the mail-order business, the company continues to pursue the acquisition of new customers and the development of a customer base for future growth. - FY2017-Q2AdvancedAnnual report
「Television commercials for Demae-can were broadcast throughout the Kanto region from 10 December last year through 3 January this year. In addition to acquiring new members by increasing awareness of Demae-can in the Kanto region, the commercials encouraged repeat visits to the website and repeat orders, leading to an increase in order volume.」
Television commercials were run throughout the Kanto region, leading to new member acquisition, repeat visits, repeat orders and an increase in order volume. - FY2016AdvancedAnnual report
「By running advertising campaigns at the same time as promotions and sales, the company increased awareness of Demae-can and acquired new members, while also encouraging repeat visits to the website and repeat orders, leading to an increase in order volume.」
The company combined advertising, campaigns and sales to acquire new members, explaining that this led to repeat visits, repeat orders and an increase in order volume. - FY2016-Q3First statedAnnual report
「We have actively pursued the acquisition of new customers toward the regrowth of the mail-order business.」
The company has identified initiatives to acquire new customers as a specific measure toward renewed growth.