Raising Awareness Through T Point, Television Commercials and Sales

「From May, the company conducted a campaign in the Keihanshin area in collaboration with a local professional sports team to further expand usage in the region. Nationwide, it also promoted delivery usage by holding a free-delivery campaign at participating stores.」

「Against this backdrop, the company launched a second large-scale campaign in 1 metropolitan area and 3 prefectures (Tokyo, Saitama, Chiba and Kanagawa) from 26 April to 30 June 2022. This generated substantial delivery demand in the target regions, accompanied by increases in active users and delivery personnel.」

「Amid the issuance of priority preventive measures to prevent the spread of disease, mainly in the Tokyo metropolitan area, from the beginning of 2022, the effects of the large-scale campaign conducted in 1 metropolitan area and 3 prefectures (Tokyo, Saitama, Chiba and Kanagawa) from November 2021 to January 2022 also contributed to a substantial increase in delivery demand in the target regions, along with increases in active users and delivery personnel.」

「From November 2021, the company conducted a large-scale campaign in 1 metropolitan area and 3 prefectures (Tokyo, Saitama, Chiba and Kanagawa), increasing the numbers of users, delivery personnel and participating stores. To expand user adoption, the company engaged popular video creators in usage-promotion initiatives including television commercials, successfully acquiring younger users, while the campaign increased usage frequency.」

「To expand user adoption, in addition to implementing brand-awareness initiatives including television commercials and various campaigns, the company began linking with LINE accounts and displaying a “Demae-can” icon within the LINE app on 10 November 2020. By strengthening promotion of “Demae-can” to LINE users, the company increased the number of users and encouraged usage.」

「The company continued implementing various usage-promotion measures, including brand promotion through television commercials and campaigns linked to LINE stickers, expanding its user base.」

「The company continued implementing awareness-building initiatives including television commercials, and the substantial increase in awareness of Demae-can, among other factors, led to a significant increase in new users.」

「To expand user adoption, in addition to implementing brand-awareness initiatives including television commercials and various campaigns, the company began linking with LINE accounts and displaying a “Demae-can” icon within the LINE app on 10 November 2020. By strengthening promotion of “Demae-can” to LINE users, the company increased the number of users and encouraged usage.」

「The “Demae-can Half-Price Festival,” held for 3 days from 14 to 16 February 2020, was well received by many users, and daily orders on 16 February, the final day, substantially exceeded the previous record.」

「In December, Masatoshi Hamada was appointed as CDO (Chief Demae Officer), and the company sought to raise awareness of Demae-can and promote everyday use through messaging combined with a new commercial. These measures resulted in a new record for daily orders in December, when demand was expanding.」

「The “Mother's Day Campaign” in May 2018 recorded 130,688 daily orders, the highest level since the company's founding.」

「From early December 2017 through early January 2018, the company aired spot television commercials for “Demae-can” throughout the Kanto and Kansai regions, helping to raise awareness of “Demae-can,” and conducted campaigns linked to the commercial content to promote usage.」

「From 29 November, the company launched the “Child-Rearing Support Campaign,” a tie-up with the popular manga “Mainichi Kaasan.”」

「The company held the “Demae-can Half-Price Sale” for 3 days from 17 to 19 February. A total of 93 brands and 1,645 participating stores took part, and daily orders on 19 February, the final day of the campaign, reached 90,304, the highest level since the company's founding.」

「In December of the previous year, the company conducted the large-scale “Demae Festival” campaign offering T-Point rewards and, during the same period, aired television commercials for “Demae-can” throughout the Kanto region. In August, it also aired “Demae-can” television commercials in the Kansai and Hokkaido regions and conducted the “Demae-can Half-Price Sale” for 10 days from 19 to 28 August, offering customers a different type of cuisine each day from a wide selection of half-price menu items.」