Evolution into a comprehensive food platform spanning dine-in, takeout, delivery and e-commerce
First written in FY2021. 5 of 11 entries say "Softened", first in FY2023-Q1. Latest entry: FY2025.
Gurunavi moved to the "Worse" side of this theme in 2023.
The whole theme swung hardest in 2025: 2 of 14 companies on the "Worse" side.
2 other companies' latest entry also says "Reframed".
- FY2025ReframedAnnual report
「Began developing services that cultivate enjoyment of home dining and prepared meals, including e-commerce services such as ぐるすぐり and Premium Meal Kit.」
The company has reframed its food service expansion from its previous concept spanning dine-in and delivery to cultivating enjoyment of home dining and prepared meals through e-commerce and meal kits. - FY2024-Q2SoftenedAnnual report
「Regarding the review of resource allocation, we closed “ぐるなび仕入モール,” an e-commerce site dedicated to procuring food products and supplies for business use, in May, and “ぐるたび,” a site introducing tourism and travel information from across Japan, in August.」
In addition to the procurement e-commerce business associated with the comprehensive food service concept, the company also closed “ぐるたび,” a tourism and travel information site, further narrowing the scope of its cross-service concept. - FY2024-Q1SoftenedAnnual report
「As part of a review of the allocation of management resources, the company closed “ぐるなび仕入モール,” an e-commerce site dedicated to the procurement of food ingredients and supplies for business use, in May. For restaurant procurement, it is considering and pursuing the development of support services based on a new business model.」
In the procurement area included in the comprehensive food service concept, the company discontinued “ぐるなび仕入モール” in May and shifted to considering a new business model. - FY2023SoftenedAnnual report
「Specifically, the company discontinued the “楽天ぐるなびデリバリー” and “楽天ぐるなびテイクアウト” services in July, the multi-payment service “ぐるなびPay” in February, and the POS register service “ぐるなびPOS+(ポスタス)” in March. In December, it dissolved its consolidated subsidiary 株式会社ぐるなびプロモーションコミュニティ.」
Among the services intended to form a comprehensive food platform, the company discontinued its multi-payment and POS register services following the delivery and takeaway services. The scope of its cross-service offering has narrowed further, with the focus shifting to FineOrder and DX services. - FY2023-Q2SoftenedAnnual report
「The company ended its delivery and takeaway services in July 2022 after taking profitability and other factors into consideration.」
The company confirmed that its delivery and takeaway services had been discontinued as part of its efforts to become a comprehensive food platform spanning dine-in reservations, takeaway and delivery, and that the scope of services provided had been reduced. - FY2023-Q1SoftenedAnnual report
「The company ended its delivery and takeaway services in July 2022 after taking profitability and other factors into consideration.」
As part of its efforts to become a comprehensive food platform spanning dine-in reservations, takeaway and delivery, the company ended its delivery and takeaway services in July 2022 after taking profitability into consideration, narrowing the scope of the services covered. - FY2022AdvancedAnnual report
「The company also began selling the “ぐるなびFineOrder” mobile ordering service, which allows customers to place orders and pay at restaurants using their smartphones.」
To evolve into a comprehensive food platform spanning dine-in reservations, mobile ordering, takeaway, delivery and e-commerce, the company combined the launch of FineOrder sales with the services transferred from Rakuten and procurement support. - FY2022-Q3AdvancedAnnual report
「As part of expanding support services for restaurants and creating new businesses, the company is strengthening the delivery and takeaway services transferred from Rakuten effective 1 July. It has also begun expanding the “Gurunavi FineOrder” mobile ordering service, which allows customers to place orders and settle bills at restaurants using their smartphones, with the aim of further improving consumer convenience and increasing customer traffic to restaurants by seamlessly connecting functions such as dine-in reservations and delivery orders.」
By connecting the functions of the delivery and takeaway services transferred from Rakuten with FineOrder, the company expanded its services toward becoming a comprehensive food platform. - FY2022-Q2AdvancedAnnual report
「Effective 1 July 2021, the Company assumed, through a simplified absorption-type company split, the Rakuten Delivery business, which provides food delivery services, and the Rakuten Real-Time Takeout business, which provides takeout support services, from Rakuten Group,Inc. On the same date, it began operating both services under the names Rakuten Gurunavi Delivery and Rakuten Gurunavi Takeout.」
In addition to dine-in reservations, the company began operating the two transferred services on 1 July as it pursued the evolution into a comprehensive food platform spanning takeaway and delivery. - FY2022-Q1AdvancedAnnual report
「On 23 April, the Company entered into an absorption-type company split agreement with Rakuten Group,Inc. to receive the takeout and delivery businesses, usage of which by consumers had increased and become habitual during the COVID-19 pandemic, and proceeded with preparations for the service launch on 1 July.」
To evolve into a food service spanning dine-in reservations, takeaway and delivery, the company entered into a business succession agreement with Rakuten Group and proceeded with preparations to launch the service on 1 July. - FY2021First statedAnnual report
「The company aims to evolve beyond dine-in reservations into a comprehensive food platform that enables cross-use of takeaway, delivery and e-commerce services. This will improve convenience for consumers, increase customer referrals to restaurants and support higher restaurant sales through diversification of their sales channels.」
The company first explicitly stated its goal of evolving from its traditional reservation-focused service into a comprehensive food platform spanning takeaway, delivery and e-commerce.