Establishing a Marketing Agent for Restaurants

「For the expansion of the marketing agent business, the Company expanded its service lineup by launching new services, including providing coupon information for Google Business Profiles (GBP) and supporting the creation of short videos for overseas visitors to Japan. In particular, both the number of participating restaurants and average revenue per user for GBP management support remained above the previous fiscal year's levels.」

「For GBP management support, the number of participating restaurants has been trending upward, and the product renewal carried out in July 2024 has been successful, driving an increase in average revenue per user. In addition, to help capture growing inbound demand, the Company established a service supporting the creation of short videos for overseas visitors to Japan, which can be used on store pages of Gurunavi's foreign-language edition and on various social media platforms.」

「Going forward, the Company will focus on supporting small and medium-sized restaurants with limited marketing resources, leveraging detailed support from assigned sales representatives and outsourcing planners, as well as information dissemination expertise developed through operating Rakuten Gurunavi.」

「In the marketing agent area, the Company carried out a product renewal centered on improving service quality and operating efficiency to strengthen customer acquisition for its Google Business Profile management support service, which has been steadily expanding since the previous fiscal year, and launched a new support plan. In addition, for its advertising distribution support product for overseas media and other channels, which helps restaurants capture inbound demand, the Company added Korean as a target language, alongside English and Traditional Chinese, for banner advertising, and added distribution through social media commonly used by overseas internet users and Google search advertising. Through these measures, it worked to improve its support capabilities toward providing comprehensive assistance with restaurants' web-based sales promotion activities.」

「Going forward, the Company will expand the services it offers, including inbound demand and social media support, while also working to improve the efficiency and sophistication of agent activities through data utilization. These efforts will contribute to restaurant revenue growth and help improve working conditions in the food service industry, including by reducing the growing administrative burden on restaurants associated with operating multiple services.」

「In the marketing agent area, in light of the recovery in inbound demand, the Company is improving and proposing products tailored to the needs of both restaurants and consumers, including enhanced multilingual information support in its Google Business Profile management outsourcing service, which has seen steady growth in the number of participating restaurants. The number of restaurants using the service is expanding steadily.」

「In the Marketing Agent area, in response to the recovery in inbound demand, we are improving products to meet the needs of both restaurants and consumers, including by strengthening multilingual information distribution support in our Google Business Profile management outsourcing service.」

「② Establishment of a marketing agent As restaurants' sales promotion and customer acquisition methods become more diverse and complex, the Company will strengthen and establish agent functions to reduce the burden on restaurants associated with operating and managing diverse tools while maximizing their effectiveness.」