Transforming the Media Business through the AaaS Model
First written in FY2022. 3 of 5 entries say "Advanced", first in FY2024. Latest entry: 2026-08-05.
The whole theme swung hardest in 2020: 2 of 14 companies on the "Worse" side.
12 other companies' latest entry also says "Advanced".
- FY2024AdvancedAnnual report
「Progress was made in expanding the use of AaaS, the next-generation model for the advertising media business, and in developing and providing a range of solutions using AI technology.」
The company states that it continues to pursue the policy of using AaaS to transform the business from selling advertising inventory to providing services that maximize advertising effectiveness, while expanding its use and developing and providing AI solutions. - FY2023RestatedAnnual report
「By promoting the introduction of the new Group-developed model AaaS (pronounced “Earth”), the company is driving a transformation from a business that sells advertising inventory as a product to one that provides a service aimed at maximizing advertising effectiveness.」
The company continues to pursue its policy of using AaaS to shift from selling advertising inventory to providing services that maximize advertising effectiveness. - FY2022First statedAnnual report
「By promoting the introduction of the new Group-developed model AaaS (pronounced “Earth”), the company will drive a transformation from a business that sells advertising inventory as a product to one that provides a service aimed at maximizing advertising effectiveness.」
The company has for the first time explicitly stated a new initiative to shift from selling advertising inventory to providing services that maximize advertising effectiveness by promoting the introduction of its proprietary AaaS model.