Development of Digital Advertising Services and Employee Training
First written in FY2020. 4 of 7 entries say "Advanced", first in FY2021-Q1. Latest entry: FY2026.
The whole theme swung hardest in 2024: 1 of 12 companies on the "Worse" side.
10 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「To address this risk, our group will focus on developing new advertising methods suited to the AI era and creating high-value-added marketing support services that leverage our data analysis capabilities.」
The company has made its digital advertising service development initiatives more specific, moving from video advertising and other services to advertising methods suited to the AI era and marketing support services that use data analysis. - FY2024-Q3WorsenedAnnual report
「Moreover, in internet advertising, where growth had been expected, the sharp decline in orders for high-margin influencer advertising from October 2023 had a significant impact, and the scenario of a turnaround in performance in the pachinko-hall advertising sector and a return to a growth trajectory receded substantially.」
Regarding digital advertising services, the company states that the sharp decline in orders for influencer advertising has set back the scenario of returning to the growth trajectory previously expected for the advertising business. - FY2021AdvancedAnnual report
「In the post-COVID social environment, demand for internet media is expected to increase as various services have recently moved online. To address this, we will promote the development of clients in new industries through services that leverage our expertise in internet advertising, including the provision of video creation services, and achieve greater diversification of our revenue sources. We will also devote greater efforts to developing advertising services that adapt to the rapid evolution of technology in the digital advertising field, and to training the employees who handle those services.」
The company has made its initiatives more specific, moving from expanding video advertising services to providing video creation services, developing clients in new industries, developing digital advertising services, and training employees. - FY2021-Q3RestatedAnnual report
「Recognizing that the digitization of advertising would advance more rapidly than ever, the company also focused on expanding sales of video advertising services.」
The company continues to identify the expansion of video advertising services as a specific measure for developing digital advertising services. There has been no substantive change from the focus on expanding sales described in the previous quarter. - FY2021-Q2AdvancedAnnual report
「Recognizing that the digitization of advertising would advance more rapidly than ever, the company also focused on expanding sales of video advertising services.」
The company states that its initiatives progressed from preparing proposals for video advertising services, as described in the previous quarter, to focusing on expanding sales. - FY2021-Q1AdvancedAnnual report
「With the recognition that advertising is expected to become digitalized at an even faster pace after clients resume their advertising activities, we have been preparing proposals for video advertising services.」
As a specific development in digital advertising services, the company states that it has been preparing proposals for video advertising services in anticipation of the resumption of advertising activities. - FY2020First statedAnnual report
「We will also devote greater efforts to developing advertising services that adapt to the rapid evolution of technology in the digital advertising field, and to training the employees who handle those services.」
The company identifies the development of services that respond to advances in digital advertising technology and employee training for handling those services as new priority initiatives.