Worth reading
67In focus
0–100. This measures how worthwhile something is to read, not how good or bad the company is.Direction
Mixed performance
Direction inferred from the company’s description.Scale
-276
¥ million (year-on-year change in net sales)Wording
Conditional
How definitive the wording is.Contents of this document
Financial results presentationSecond quarter of the fiscal year ending March 20279 items taken from the company’s own explanation
Financial Results Figures (The key points of this material are explained below)
Net Sales¥3,645 million-7.0%
Operating profit¥266 million-33.1%
Ordinary income¥267 million-32.7%
Net income¥154 million-41.2%
Gross Profit Margin38 %
Operating profit margin7.3 %
Selling, general and administrative expenses¥586 million
Results for the three months of the current quarter
Gross profit
¥715 million
Operating profit
¥129 million
Selling, general and administrative expenses
¥586 million
Advertising business gross profit
¥696 million
Full-year earnings forecast
Net Sales
¥8,000 million
Operating profit
¥800 million
Ordinary income
¥800 million
Profit attributable to owners of the parent
¥520 million
Progress against full-year forecast 通期の予想に対して、いまどこまで進んだかの割合です。
Net Sales45.6%
Operating profit33.3%
Ordinary income33.5%
Profit attributable to owners of the parent29.6%
What the company explained in this material
Self-assessment against the planThe company's self-assessment against its own plan.
Delayed relative to the initial planBreakdown of Factors Affecting the ChangeReasons cited by the Company for the change in the figures.
- Decline in print advertising
- Decline in demand for housing-related advertising
- Depreciation expense associated with the revision of the estimated asset retirement obligation¥61 million
- Reaction to the large real estate land and building transaction brokerage fee project in the year-earlier period
New initiatives
- Expand sales of high-value-added DSP advertising
- Expanding sales of original services on the company-operated website “Pachi7”
- Acquiring customers in sectors where advertising demand is expected to grow
- Securing large real estate projects in the second half and capturing advertising demand for the year-end sales season
Key KPIsA metric the company considers important as a management benchmark.
- Advertising business total transaction volume¥3,845 millionYear on year against the same period last year-6.1%
- Total transaction volume in the pachinko hall advertising sector¥2,172 millionYear on year against the same period last year-1.5%
- Total transaction volume in advertising sectors other than pachinko halls¥1,672 millionYear on year against the same period last year-11.6%
- Internet advertising revenue¥1,770 millionYear on year against the same period last year+7.3%
- Insert advertising revenue¥572 millionYear on year against the same period last year-39.0%
- Promotional materials revenue¥457 millionYear on year against the same period last year+5.0%
- Media revenue¥81 millionYear on year against the same period last year-6.8%
- Creative services revenue¥293 millionYear on year against the same period last year-6.9%
- Other net sales¥430 millionYear on year against the same period last year+1.5%
Segment results
Advertising Business
Net Sales
¥3,606 million-6.4%
Segment profit
¥393 million-21.6%
Real Estate Business
Net Sales
¥38 million-44.7%
Segment profit
¥17 million-53.5%
Adjustments
Segment profit
¥-143 million
Number of employees
Number of Employees208 people
Change during the period0 people compared with the end of the previous fiscal year
Annual Dividend
¥25 per share
Interim Dividend12
Payout ratio
52.9 %
DOE
Approximately 6.4forecast
Acquisition of treasury shares
Repurchase authorization amount350
Amount unit¥ millions (upper limit)
Number of shares under the buyback program700,000
Share unitShares (maximum)
PeriodFrom 21 July 2026 to 24 March 2027
Cumulative amount acquired as of 30 September 2026193.33
Unit for cumulative amount acquired¥ million
Cumulative shares acquired418,700
Unit for cumulative shares acquiredShares
| Item | Details |
|---|---|
| Document type | Financial results presentation |
| Fiscal Period Covered | Second quarter of the fiscal year ending March 2027 |
| Net Sales | ¥3,645 million (YoY -7.0%) |
| Operating profit | ¥266 million (YoY -33.1%) |
| Ordinary income | ¥267 million (YoY -32.7%) |
| Net income | ¥154 million (YoY -41.2%) |
| Gross Profit Margin | 38 % |
| Operating profit margin | 7.3 % |
| Selling, general and administrative expenses | ¥586 million |
| Results for the three months of the current quarter | Gross profit ¥715 million / Operating profit ¥129 million / Selling, general and administrative expenses ¥586 million / Advertising business gross profit ¥696 million |
| Full-year earnings forecast | Net Sales ¥8,000 million / Operating profit ¥800 million / Ordinary income ¥800 million / Profit attributable to owners of the parent ¥520 million |
| Progress against full-year forecast | Net Sales 45.6% / Operating profit 33.3% / Ordinary income 33.5% / Profit attributable to owners of the parent 29.6% |
| Self-assessment against the plan | Delayed relative to the initial plan |
| Segment results | Advertising Business Net Sales ¥3,606 million (YoY -6.4%) / Segment profit ¥393 million (YoY -21.6%) / Real Estate Business Net Sales ¥38 million (YoY -44.7%) / Segment profit ¥17 million (YoY -53.5%) / Adjustments Segment profit ¥-143 million |
| Breakdown of Factors Affecting the Change | Factors Decline in print advertising / Amount Not disclosed, Factors Decline in demand for housing-related advertising / Amount Not disclosed, Factors Depreciation expense associated with the revision of the estimated asset retirement obligation / Amount ¥61 million, Factors Reaction to the large real estate land and building transaction brokerage fee project in the year-earlier period / Amount Not disclosed |
| Key KPIs | Indicator name Advertising business total transaction volume / Value ¥3,845 million / Year on year against the same period last year -6.1%, Indicator name Total transaction volume in the pachinko hall advertising sector / Value ¥2,172 million / Year on year against the same period last year -1.5%, Indicator name Total transaction volume in advertising sectors other than pachinko halls / Value ¥1,672 million / Year on year against the same period last year -11.6%, Indicator name Internet advertising revenue / Value ¥1,770 million / Year on year against the same period last year +7.3%, Indicator name Insert advertising revenue / Value ¥572 million / Year on year against the same period last year -39.0%, Indicator name Promotional materials revenue / Value ¥457 million / Year on year against the same period last year +5.0%, Indicator name Media revenue / Value ¥81 million / Year on year against the same period last year -6.8%, Indicator name Creative services revenue / Value ¥293 million / Year on year against the same period last year -6.9%, Indicator name Other net sales / Value ¥430 million / Year on year against the same period last year +1.5% |
| Number of employees | Number of Employees 208 people / Change during the period 0 people compared with the end of the previous fiscal year |
| Annual Dividend | ¥25 per share |
| Payout ratio | 52.9 % |
| Acquisition of treasury shares | Repurchase authorization amount 350 / Amount unit ¥ millions (upper limit) / Number of shares under the buyback program 700,000 / Share unit Shares (maximum) / Period From 21 July 2026 to 24 March 2027 / Cumulative amount acquired as of 30 September 2026 193.33 / Unit for cumulative amount acquired ¥ million / Cumulative shares acquired 418,700 / Unit for cumulative shares acquired Shares |
| New initiatives | Expand sales of high-value-added DSP advertising, Expanding sales of original services on the company-operated website “Pachi7”, Acquiring customers in sectors where advertising demand is expected to grow, Securing large real estate projects in the second half and capturing advertising demand for the year-end sales season |
Items this document does not state (10)
Unit price and quantity metricsNumber of stores and locationsAssumptions Underlying the Business OutlookRisk amount incorporated into the outlookMedium-term management plan targetsFinancial targetsCapital expendituresOrders received and order backlogMarket Size / ShareKey points of the Q&A
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Declining print media advertising, weaker demand for housing-related advertising due to the naphtha shortage and other factors, ¥61 million in depreciation expense recorded following a revision to the estimated asset retirement obligation, and the reaction to the large land and building transaction brokerage fee project recorded in the real estate business in the year-earlier period.
How to read this page
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