Hybrid Strategy Combining Listing Fees and CPC
First written in FY2026. 1 of 3 entries say "Advanced", first in 2026-07-10. Latest entry: 2026-07-10.
The whole theme swung hardest in 2020: 2 of 14 companies on the "Worse" side.
12 other companies' latest entry also says "Advanced".
- 2026-07-10AdvancedEarnings
「From the current fiscal year, we will implement a hybrid strategy by adding a new CPC (cost-per-click) model to our existing listing-fee model, with the aim of improving sales productivity.」
Disclosed that the hybrid strategy announced on 14 April had entered the execution phase, with the CPC model being introduced from the fiscal year ending February 2027. - FY2026First statedAnnual report
「From the current fiscal year, we will implement a hybrid strategy by adding a new CPC (cost-per-click) model to our existing listing-fee model, with the aim of improving sales productivity.」
The company disclosed for the first time a change in its charging model, adding a CPC-based model to the existing listing-fee model, as a measure to improve sales productivity from the fiscal year ending February 2027. - 2026-04-14First statedEarnings
「From the current fiscal year, we will implement a hybrid strategy by adding a new CPC (cost-per-click) model to our existing listing-fee model, with the aim of improving sales productivity.」
Outlined a new revenue and sales strategy to improve sales productivity and achieve an early return to revenue growth by adding the CPC model to the listing-fee model.