Improving the profitability of the 日本直販 business and strengthening e-commerce promotion
First written in FY2022. 3 of 7 entries say "Advanced", first in FY2023-Q1. Latest entry: FY2025-H1.
GiG Works moved to the "Worse" side of this theme in 2025.
0 other companies' latest entry also says "Reframed".
- FY2025-H1ReframedAnnual report
「During the current interim consolidated accounting period, we transferred all shares of 日本直販株式会社, which operates the digital marketing business. We recorded a gain on the sale of shares of an affiliated company of ¥864 million as extraordinary income and a loss on debt forgiveness of ¥300 million as an extraordinary loss.」
The focus changed from the target of improving the profitability of the 日本直販 business within our Group to separating the business through the transfer of all shares. - FY2024-Q2AdvancedAnnual report
「We launched a premium membership program with multiple member benefits during the current fiscal year. Membership exceeded 2,000 after six months and is increasing steadily. Drawing on the expertise of general producer 秋元 康氏 (Akimoto Yasushi (秋元 康)), we will seek further earnings growth by strengthening promotions in various areas, including developing premium products exclusively for members and broadcasting a new radio program.」
Membership in the premium program exceeded 2,000 within six months of its launch, and measures are being pursued to drive earnings growth through members-only products and a new radio program. - FY2024-Q1AdvancedAnnual report
「The deficit in merchandise sales has declined as a result of aggressive earnings-structure improvements, and a large merchandise transaction also contributed, resulting in a segment profit. During the quarter, we launched a premium membership program.」
In the 日本直販 business, the merchandise-sales deficit declined as the earnings structure improved, and a large transaction also contributed to a segment profit. A premium membership program was also launched. - FY2023ReframedAnnual report
「Going forward, we will also draw on the expertise of general producer 秋元 康氏 (Akimoto Yasushi (秋元 康)) to develop new products, strengthen promotions and drive earnings growth.」
Measures to improve the profitability of the 日本直販 business have expanded beyond the previous focus on cost reductions and e-commerce enhancements to include new product development and stronger promotions drawing on the expertise of 秋元 康氏 (Akimoto Yasushi (秋元 康)). - FY2023-Q3Stagnation in profitability improvement and expansion of the promotional target audienceAnnual report
「We will continue major measures to improve the earnings structure, including efforts to reduce costs by standardizing catalogs, advertising and procurement. Meanwhile, services designed to encourage continued patronage by customers, including improving LTV (lifetime value), have not made significant progress, and the difficult earnings situation continues. As a new initiative, we will also seek to strengthen earnings by using a media strategy to expand our current customer base, which is centered on seniors.」
Cost-reduction measures are continuing, but services that encourage continued use, including improving LTV, have made little progress, and earnings remain under pressure. The company says it will newly pursue customer-base expansion through a media strategy. - FY2023-Q1AdvancedAnnual report
「We will begin major measures to improve the earnings structure, including efforts to reduce costs by standardizing catalogs, advertising and procurement, while strengthening customer-first services.」
To improve the profitability of the 日本直販 business, we have begun reducing costs by standardizing catalogs, advertising and procurement, and are strengthening customer services. - FY2022First statedAnnual report
「The 日本直販 business has been improving partly due to the effects of its merger with 株式会社悠遊生活 in October 2022, but it remains loss-making. Going forward, we will focus on acquiring new members and encouraging continued use by existing members through more aggressive cost reductions, enhancements to the e-commerce site and other e-commerce promotional initiatives, with the aim of improving profitability at an early stage.」
Shows that the 日本直販 business remains loss-making despite improvement following the merger and sets the objective of early profitability improvement through cost reductions, e-commerce enhancements and promotional measures.