Expansion of Direct Promotion Sales
First written in FY2017-Q1. 9 of 28 entries say "Restated". Latest entry: FY2027-H1.
No other company in this theme has enough history to compare yet.
- FY2027-H1Lower revenue but higher profitAnnual report
「In the Promotion Support business, overall distribution volumes in the distribution of free papers, the principal source of revenue, have continued to trend downward. Revenue in the Promotion Support business was ¥204 million, down 11.4% from the previous interim consolidated accounting period, while segment profit was ¥34 million, up 180.5%.」
Distribution volumes of free papers continued to trend downward, and the Promotion Support business recorded lower revenue, while segment profit increased 180.5% year on year. - FY2026WorsenedAnnual report
「In the sales promotion support business, the suspension of a major weekly magazine and the reduction of distribution areas from the first quarter led to a decline in overall distribution volume of free papers, the main source of revenue. Revenue from the sales promotion support business was ¥409 million, down 24.5% from the previous consolidated fiscal year, while segment profit was ¥11 million, down 77.2%.」
The suspension of a major weekly magazine and the reduction of distribution areas resulted in lower revenue and profit for the sales promotion support business for the full fiscal year. Revenue was ¥409 million and segment profit was ¥11 million. - 2026-04-09WorsenedRevision of earnings forecasts
「In the sales promotion support business, the volume of free-paper distribution declined overall from the first quarter due to the suspension of publication of major weekly magazines and the contraction of distribution areas. As a result, sales in the sales promotion support business were ¥409 million, down 24.5% from the previous consolidated fiscal year, and segment profit was ¥11 million, down 77.2%.」
The decline in sales and profit caused by the suspension of free-paper publications and the contraction of distribution areas was reported at a larger scale than in the previous fiscal year. - FY2026-H1WorsenedAnnual report
「In the sales promotion support business, the distribution volume of free papers, the main source of revenue, remained on a declining trend due to the suspension of a major weekly magazine and the reduction of distribution areas during the first quarter. Revenue from the sales promotion support business was ¥230 million, down 20.3% from the previous interim consolidated accounting period, while segment profit was ¥12 million, down 62.0%.」
The suspension of free papers and the reduction of distribution areas resulted in lower revenue and profit for the sales promotion support business, weakening overall business performance, including the previously solid sales promotion services for households with children. - FY2025Continued solid performance and higher profit in sales promotion support for households with childrenAnnual report
「Although the discontinuation and suspension of free papers continued and distribution volume remained on a declining trend, sales promotion support services focused on households with children remained solid. Revenue from the sales promotion support business was ¥542 million, down 6.3% from the previous consolidated fiscal year, while segment profit was ¥50 million, up 5.1%.」
While the decline in free-paper distribution continued, sales promotion support services for households with children remained solid. The business as a whole reported lower revenue, but segment profit increased 5.1% year on year. - FY2025-Q1Sales promotion services targeting households with children remained solidAnnual report
「In the sales promotion support business, although publication suspensions and the trend toward shrinking distribution areas continued for free papers, the sales promotion services targeting households with children remained solid. Revenue from the sales promotion support business was ¥148 million, down 4.1% year on year, while segment profit was ¥21 million, up 26.3%.」
While publication suspensions and reductions in free-paper distribution areas continued, sales promotion services focused on households with children remained solid. The sales promotion support business reported lower revenue, but segment profit increased 26.3% year on year. - FY2022SoftenedAnnual report
「In the sales promotion support business, the decline in distribution volume of free papers, the main source of revenue, due to customers' reductions in sales promotion expenses and other factors continued. Although signs of a recovery in promotional activity among event- and leisure-related companies have emerged, a full recovery has not been achieved, resulting in revenue of ¥586 million, down 2.8% from the previous consolidated fiscal year, and segment profit of ¥77 million, up 81.2%.」
The decline in free-paper distribution volume and the failure of promotional activity to fully recover continued, resulting in a 2.8% year-on-year decline in revenue from the sales promotion support business. - FY2022-Q3SoftenedAnnual report
「In the sales promotion support business, the decline in distribution volume of free papers, the main source of revenue, due to customers' reductions in sales promotion expenses and other factors continued. In addition, sluggish promotional activity among event- and leisure-related companies resulted in revenue of ¥447 million, down 1.3% year on year, and segment profit of ¥56 million, up 121.2%.」
Revenue declined due to customers' reductions in sales promotion expenses and sluggish promotional activity among event- and leisure-related companies, weakening the environment for expanding the sales promotion support business, including direct promotion. Segment profit, however, increased. - FY2022-Q2SoftenedAnnual report
「In the sales promotion support business, the decline in distribution volume of free papers, the main source of revenue, due to customers' reductions in sales promotion expenses and other factors continued. In addition, sluggish promotional activity among event- and leisure-related companies resulted in revenue of ¥303 million, down 0.4% year on year, and segment profit of ¥30 million, up 166.5%.」
Revenue from the sales promotion support business declined 0.4% year on year due to customers' reductions in sales promotion expenses and sluggish promotional activity among event- and leisure-related companies, and the scale of the business surrounding the previous expansion theme weakened. - FY2022-Q1AdvancedAnnual report
「In the sales promotion support business, the decline in distribution volume of free papers, the main source of revenue, due to customers' reductions in sales promotion expenses and other factors continued. Although the coupon booklet for families with preschool children was published as initially planned, reduced advertising by event- and leisure-related companies resulted in revenue of ¥165 million, down 1.7% year on year, and segment profit of ¥19 million, up 109.2%.」
The coupon booklet for families with children, whose publication had been suspended in the previous fiscal year, was published as initially planned. Meanwhile, the downward trend in free-paper distribution volume and the decline in advertising by event- and leisure-related companies continued. - FY2021SoftenedAnnual report
「In the sales promotion support business, distribution volume of free papers, the main source of revenue, declined due to the closure or suspension of publication of media titles, and publication of coupon booklets for families raising preschool children was discontinued. Revenue was ¥603 million, down 27.5% from the previous consolidated fiscal year, and segment profit was ¥42 million, down 34.4%.」
The scale of the sales promotion support business contracted due to the discontinuation or suspension of publications and the cancellation of the coupon booklet for families with children. - FY2021-Q2SoftenedAnnual report
「In the sales promotion support business, distribution volume of free papers, the main source of revenue, declined due to the closure or suspension of publication of media titles. We were also forced to discontinue the regular publication of coupon booklets for families raising preschool children. Revenue was ¥304 million, down 32.1% year on year, and segment profit was ¥11 million, down 72.7% year on year.」
In addition to the closure or suspension of publication of media titles, the discontinuation of coupon booklets for families raising children continued, causing a significant decline in both revenue and segment profit in the sales promotion support business. - FY2021-Q1SoftenedAnnual report
「In the sales promotion support business, distribution of free papers, the main source of revenue, declined due to the closure or suspension of publication of media titles and other factors, and publication of coupon booklets for families raising preschool children was discontinued. Revenue was ¥168 million, down 29.8% year on year, and segment profit was ¥9 million, down 58.9% year on year.」
Sales promotion support activities, including direct promotion, contracted due to the discontinuation of coupon booklets for families raising children and the closure or suspension of publication of media titles. - FY2020RestatedAnnual report
「We also provide direct promotion services involving narrowly targeted, high-density advertising, promotional, and sales support activities aimed at homemakers and students, in response to requests from clients (advertisers).」
Recorded that narrowly targeted, high-density direct promotion aimed at homemakers and students continues to be operated as a business. - FY2019RestatedAnnual report
「In the sales promotion support business, sales of direct promotion targeting homemakers raising children increased, but distribution of free papers, the core business, declined due to the suspension of publication by major customers and other factors. Revenue was ¥926 million, down 9.4% from the previous consolidated fiscal year, and segment profit was ¥80 million, down 43.9%.」
Continued recording growth in direct promotion sales targeting homemakers raising children, while the business as a whole reported lower revenue and profit due to declining free-paper distribution. - FY2019-Q3RestatedAnnual report
「(Sales promotion support business) In the sales promotion support business, sales of direct promotion targeting homemakers raising children increased, but distribution of free papers, the core business, declined due to the suspension of publication by major customers and other factors. Revenue was ¥713 million, down 8.9% year on year, and segment profit was ¥65 million, down 45.1% year on year.」
Continued recording growth in direct promotion sales targeting homemakers raising children. However, the sales promotion support business as a whole reported lower revenue and profit due to declining free-paper distribution. - FY2019-Q2RestatedAnnual report
「(Sales promotion support business) In the sales promotion support business, sales of direct promotion targeting homemakers raising children increased, but distribution of free papers, the core business, declined due to the suspension of publication by major customers and other factors. Revenue was ¥499 million, down 6.8% year on year, and segment profit was ¥44 million, down 47.1% year on year.」
Continued recording growth in direct promotion sales targeting homemakers raising children. However, the sales promotion support business as a whole reported lower revenue and profit due to declining free-paper distribution. - FY2019-Q1RestatedAnnual report
「In the sales promotion support business, sales of direct promotion targeting homemakers raising children increased, but sales from distribution of free papers, the main source of revenue, declined due to the suspension of publication by major customers and other factors. Revenue was ¥266 million, down 4.6% year on year, and segment profit was ¥23 million, down 47.2% year on year.」
Reconfirmed growth in direct promotion sales targeting homemakers raising children. However, the sales promotion support business as a whole reported lower revenue and profit due to declining revenue from free-paper distribution. - FY2018RestatedAnnual report
「In the sales promotion support business, distribution volume of free papers, the main source of revenue, increased in the Tokyo metropolitan area, and sales of direct promotion targeting homemakers raising children and students increased. Revenue was ¥1,022 million, up 0.8% from the previous consolidated fiscal year, and segment profit was ¥143 million, up 4.0%.」
Recorded annual growth in free-paper distribution volume in the Tokyo metropolitan area and in direct promotion sales through direct outreach to homemakers raising children and students. - FY2018-Q3AdvancedAnnual report
「In the sales promotion support business, distribution volume of free papers, the main source of revenue, increased in the Tokyo metropolitan area, and sales of direct promotion targeting homemakers raising children and students increased. Revenue was ¥783 million, up 3.4% year on year, and segment profit was ¥118 million, up 16.5% year on year.」
In addition to higher distribution volume in the Tokyo metropolitan area, direct promotion sales increased through direct outreach to homemakers raising children and students, resulting in higher revenue and segment profit. - FY2018-Q2AdvancedAnnual report
「In the sales promotion support business, distribution volume of free papers, the main source of revenue, increased in the Tokyo metropolitan area, while customer acquisition for direct promotion targeting homemakers raising children and the publication of 2 editions of the Happy Present Coupon in new areas also contributed. Revenue was ¥536 million, up 4.5% year on year, and segment profit was ¥84 million, up 21.5% year on year.」
Increased distribution volume of free papers in the Tokyo metropolitan area, acquired customers through direct promotion targeting homemakers raising children, and published 2 editions of Happy Present Coupon in new areas. - FY2018-Q1AdvancedAnnual report
「In the sales promotion support business, distribution of free papers, the main source of revenue, increased in the Tokyo metropolitan area, while customer acquisition and expansion of distribution channels for direct promotion targeting homemakers raising children also grew. Revenue was ¥279 million, up 5.0% year on year, and segment profit was ¥44 million, up 23.5% year on year.」
Distribution volume of free papers increased in the Tokyo metropolitan area, while customer acquisition and distribution-channel expansion grew for direct promotion targeting homemakers raising children. Revenue was ¥279 million and segment profit was ¥44 million, up 5.0% and 23.5% year on year, respectively. - FY2017RestatedAnnual report
「In the sales promotion support business, distribution of free papers, the main source of revenue, declined due to the suspension of publication of free papers and other factors, but sales related to direct promotion, including the free Happy Present Coupon booklet distributed directly to kindergartens and nursery schools, increased. Revenue was ¥1,014 million, up 0.1% from the previous consolidated fiscal year, while segment profit was ¥137 million, down 16.3%, due to higher personnel expenses and other costs associated with expanding sales.」
Continued recording growth in direct promotion sales, including free coupon booklets distributed to kindergartens and nursery schools. - FY2017-Q3RestatedAnnual report
「In the sales promotion support business, sales related to direct promotion, including the free Happy Present Coupon booklet distributed directly to kindergartens and nursery schools, increased, but distribution of free papers, the main source of revenue, declined due to the suspension of publication of free papers and other factors. Revenue was ¥757 million, down 0.9% year on year, while segment profit was ¥102 million, down 19.8% year on year, due to higher personnel expenses and other costs associated with expanding sales.」
Continued recording growth in direct promotion sales, including direct distribution of free coupon booklets to kindergartens and nursery schools. However, the business as a whole reported lower revenue and profit due to declining revenue from free-paper distribution. - FY2017-Q2RestatedAnnual report
「In the sales promotion support business, distribution of free papers, the main source of revenue, declined due to the suspension of publication of free papers and other factors, but sales related to direct promotion, including the free Happy Present Coupon booklet distributed directly to kindergartens and nursery schools, increased. Revenue in the sales promotion support business was ¥512 million, up 0.9% year on year, while segment profit was ¥69 million, down 19.4% year on year, due to higher personnel expenses and other costs associated with expanding sales.」
Continued growth in direct promotion sales, including direct distribution of free coupon booklets to kindergartens and nursery schools. Revenue was ¥512 million, up 0.9% year on year, while segment profit declined due to higher personnel expenses associated with expanding sales. - FY2017-Q1First statedAnnual report
「In the sales promotion support business, although distribution of free papers, the main source of revenue, remained broadly flat, sales related to direct promotion, including the free Happy Present Coupon booklet distributed directly to kindergartens and nursery schools, increased. Revenue in the sales promotion support business was ¥266 million, up 4.5% year on year, while segment profit was ¥36 million, down 18.8% year on year, due to higher personnel expenses and other costs associated with expanding sales.」
Recorded growth in direct promotion sales, including direct distribution of free coupon booklets to kindergartens and nursery schools. Revenue and the year-on-year figure were also provided.