Outlook for Expansion of the Internet Advertising Market
First written in FY2018-Q3. 19 of 29 entries say "Advanced", first in FY2018. Latest entry: FY2026.
22 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The internet advertising market in which we operate continues to expand.」
The continuing expansion of the internet advertising market is reaffirmed, together with new market data showing advertising expenditure of ¥4.0459 trillion in 2025, up 110.8% year on year. - 2026-05-15RestatedRevision of earnings forecasts
「当社が属するインターネット広告市場においては、拡大を続けており、」
The continuing expansion of the internet advertising market was reconfirmed. - FY2026-H1RestatedAnnual report
「The internet advertising market in which the company operates has continued to expand.」
The continuing expansion of the internet advertising market was reconfirmed. - FY2025-H1AdvancedAnnual report
「According to the Ministry of Economy, Trade and Industry's Current Survey of Selected Service Industries (final report for August 2024), total internet advertising revenue in August 2024 was ¥122,739 million, up 7.03% year on year, and continued to show signs of recovery.」
For the internet advertising market, revenue of ¥122,739 million in August 2024, up 7.03% year on year, provides new evidence of continued recovery. - FY2024AdvancedAnnual report
「According to the Ministry of Economy, Trade and Industry's Current Survey of Selected Service Industries (final report for February 2024), total internet advertising revenue in February 2024 was ¥123,301 million, up 1.60% year on year, and continued to show signs of recovery.」
For the internet advertising market, revenue of ¥123,301 million in February 2024, up 1.60% year on year, provides the latest evidence of continued recovery. - FY2024-Q3AdvancedAnnual report
「According to the Ministry of Economy, Trade and Industry's Current Survey of Selected Service Industries (final report for November 2023), total internet advertising revenue in November 2023 was ¥123,311 million, up 1.72% year on year, and continued to show signs of recovery.」
For the internet advertising market, revenue of ¥123,311 million in November 2023, up 1.72% year on year, provides new evidence of continued recovery. - FY2024-Q2AdvancedAnnual report
「According to the Ministry of Economy, Trade and Industry's Current Survey of Selected Service Industries (final report for August 2023), total internet advertising revenue in August 2023 was ¥114,830 million, up 4.56% year on year, and continued to show signs of recovery.」
For the internet advertising market, revenue of ¥114,830 million in August 2023, up 4.56% year on year, provides evidence of continued recovery. - FY2024-Q1AdvancedAnnual report
「According to the Ministry of Economy, Trade and Industry's Current Survey of Selected Service Industries (final report for May 2023), total internet advertising revenue in May 2023 was ¥113,776 million, up 8.39% year on year, and continued to show signs of recovery.」
For the internet advertising market, revenue of ¥113,776 million in May 2023, up 8.39% year on year, provides the latest evidence of continued recovery. - FY2023AdvancedAnnual report
「Advertising expenditure in 2022 reached ¥3.0912 trillion, up 114.3% year on year. It increased by approximately ¥1 trillion in just 3 years from 2019, when it exceeded ¥2 trillion, helping drive growth in the overall advertising market.」
Internet advertising expenditure reached ¥3.0912 trillion in 2022, an increase of approximately ¥1 trillion from 2019. - FY2023-Q3AdvancedAnnual report
「According to the Ministry of Economy, Trade and Industry's Current Survey of Selected Service Industries (final report for November 2022), total internet advertising revenue in November 2022 was ¥121,755 million, up 5.00% year on year, and continued to show signs of recovery.」
For the internet advertising market, revenue of ¥121,755 million in November 2022, up 5.00% year on year, provides evidence of continued recovery. - FY2023-Q2AdvancedAnnual report
「According to the Ministry of Economy, Trade and Industry's Current Survey of Selected Service Industries (final report for August 2022), total internet advertising revenue in August 2022 was ¥110,196 million, up 5.84% year on year, and continued to show signs of recovery.」
For the internet advertising market, revenue of ¥110,196 million in August 2022, up 5.84% year on year, provides new evidence of continued recovery. - FY2023-Q1AdvancedAnnual report
「Total internet advertising revenue in May 2022 was ¥105,537 million, up 54.6% year on year, and continued to show signs of recovery.」
For the internet advertising market, revenue of ¥105,537 million in May 2022, up 54.6% year on year, demonstrated continued market recovery. - FY2022AdvancedAnnual report
「Advertising expenditure in 2021 reached ¥2.7052 trillion, up 21.4% year on year. As a result of sustained growth, it exceeded the combined advertising expenditure of the four mass-media categories—newspapers, magazines, radio and television media—for the first time.」
Internet advertising expenditure reached ¥2.7052 trillion, up 21.4% year on year, exceeding the combined advertising expenditure of the four mass-media categories for the first time. - FY2022-Q3AdvancedAnnual report
「According to a survey by Yano Research Institute Ltd., the 2020 fiscal-year market for internet advertising in which we operate was approximately ¥2.1 trillion. The shift toward internet advertising is expected to progress further, with the market forecast to expand to approximately ¥2.4 trillion in fiscal 2021.」
The outlook for market growth is updated, with the internet advertising market expected to expand from approximately ¥2.1 trillion in fiscal 2020 to approximately ¥2.4 trillion in fiscal 2021. - FY2022-Q2RestatedAnnual report
「According to Dentsu Inc.'s 2020 Advertising Expenditures in Japan, the internet advertising market in which we operate continued to grow, reaching ¥2.2290 trillion, up 5.9% year on year, supported by the tailwind from the acceleration of society's digitalisation.」
The positive growth of the internet advertising market and its 2020 market size are reiterated. - FY2022-Q1AdvancedAnnual report
「Total internet advertising revenue in May 2021 was ¥100,469 million, up 44.1% year on year, and continued to show signs of recovery.」
For the internet advertising market, revenue of ¥100,469 million in May 2021, up 44.1% year on year, demonstrated the recovery. - FY2021AdvancedAnnual report
「Internet advertising expenditure in 2020 reached ¥2.2290 trillion, up 5.9% year on year, and continued to grow while other media declined year on year under the impact of COVID-19. Programmatic advertising expenditure reached ¥1.4558 trillion, accounting for more than 80% of total internet advertising media expenditure.」
Internet advertising expenditure increased 5.9% year on year to ¥2.2290 trillion, while programmatic advertising reached ¥1.4558 trillion, accounting for more than 80% of total media expenditure. These results quantify the market's expansion and the mainstreaming of programmatic advertising. - FY2021-Q3AdvancedAnnual report
「According to the Ministry of Economy, Trade and Industry's Current Survey of Selected Service Industries, the internet advertising market in which we operate grew to 107.9% of the level in November 2019 in November 2020. However, the market has become uncertain as the economy has deteriorated due to the spread of COVID-19.」
The internet advertising market grew to 107.9% year on year in November 2020. At the same time, the market environment is described as uncertain due to the deterioration of the economy caused by COVID-19. - FY2021-Q2WorsenedAnnual report
「The internet advertising market in which we operate has achieved very strong growth, surpassing television media advertising expenditure, and the shift to internet media has continued. However, corporate advertising and promotional activities have contracted as the economy has deteriorated due to the spread of COVID-19.」
While high growth in the internet advertising market and the shift toward internet media continue, corporate advertising and promotional activities have contracted as the economy has deteriorated due to COVID-19, indicating a deterioration in the short-term market environment. - FY2020AdvancedAnnual report
「Total internet advertising expenditure reached ¥2.1048 trillion, up 19.7% year on year, marking the sixth consecutive year of double-digit growth. It continued to grow, exceeding television media advertising expenditure and surpassing ¥2 trillion for the first time. Programmatic advertising expenditure within internet advertising expenditure also achieved very strong growth, reaching ¥1.3267 trillion, up 15.2%.」
Actual 2019 internet advertising expenditure of ¥2.1048 trillion, up 19.7% year on year, and programmatic advertising expenditure of ¥1.3267 trillion, up 15.2%, are presented, quantifying the market's growth and its surpassing television media. - FY2020-Q3RestatedAnnual report
「The internet advertising market in which we operate has remained strong, and the shift of advertising to internet media has continued. Programmatic advertising has become the mainstream form of internet advertising.」
The strong performance of the internet advertising market, the shift of advertising to internet media, and the mainstreaming of programmatic advertising are reiterated. - FY2020-Q2RestatedAnnual report
「The internet advertising market in which we operate has remained strong, and the shift of advertising to internet media has continued. Programmatic advertising has become the mainstream form of internet advertising.」
The strong performance of the internet advertising market, the shift of advertising to internet media, and the mainstreaming of programmatic advertising are reiterated. - FY2020-Q1RestatedAnnual report
「The internet advertising market in which we operate has remained strong, and the shift of advertising to internet media has continued. Programmatic advertising within internet advertising is also expected to continue achieving very high growth.」
The strong performance of the internet advertising market, the shift of advertising to internet media, and the outlook for high growth in programmatic advertising are reiterated. - FY2019AdvancedAnnual report
「In 2018, internet advertising expenditure reached ¥1.7589 trillion, up 16.5% year on year, marking the fifth consecutive year of double-digit growth as the shift of advertising to internet media continued. Programmatic advertising expenditure within internet advertising expenditure also achieved very strong growth, reaching ¥1.1518 trillion, up 22.5%.」
Market results are presented as internet advertising expenditure of ¥1.7589 trillion, up 16.5% year on year, and programmatic advertising expenditure of ¥1.1518 trillion, up 22.5%, quantifying the outlook for market growth. - FY2019-Q3AdvancedAnnual report
「In the internet advertising market in which we operate, digital advertising expenditure is expected to continue growing at double-digit rates, with growth of 12.0% in 2019 and 10.8% in 2020. Digital advertising expenditure is expected to account for a larger share of total advertising expenditure than television advertising expenditure and to continue increasing.」
The outlook for the digital advertising market is quantified through expected double-digit growth in advertising expenditure, of 12.0% in 2019 and 10.8% in 2020, and an expected share exceeding that of television advertising expenditure. - FY2019-Q2RestatedAnnual report
「The internet advertising market in which we operate is expected to continue growing steadily. The performance and diversification of internet-enabled devices, including smartphones, which maintain high penetration rates, are expected to continue advancing, and the market for related services is expected to continue expanding.」
The steady growth of the internet advertising market, the improving performance and diversification of smartphones and other devices, and the continued expansion of the market are reiterated. - FY2019-Q1RestatedAnnual report
「The internet advertising market in which we operate has remained strong. Programmatic advertising, represented by ad networks, DSPs and SSPs, is expected to continue performing well, and the market is forecast to expand.」
The outlook for market growth is reiterated against the backdrop of increased smartphone usage and strong performance by programmatic advertising. - FY2018AdvancedAnnual report
「The internet advertising market in which we operate also remained strong, with internet advertising expenditure in 2017 reaching ¥1.5094 trillion, up 15.2% year on year. In particular, programmatic advertising grew to ¥940.0 billion, up 27.3%.」
The outlook for growth in the internet advertising market is quantified through actual advertising expenditure and programmatic advertising expenditure and their growth rates. - FY2018-Q3First statedAnnual report
「Smartphone penetration remains high, while social media usage continues to rise. Internet usage is diversifying and usage frequency is increasing. Against this backdrop, the internet advertising market in which we operate has also remained strong. In addition to the steady expansion of in-feed and video advertising, the market is expected to grow as the use of search-linked advertising, ad networks, DSPs and SSPs expands.」
The business environment is described in terms of the expanding use of smartphones and social media, the wider use of multiple advertising methods, and the expected growth of the market.