Strengthening Sales of New and High-Value-Added Products and Expanding Sales Channels

「For the new product “MIRAI (uncured product),” the number of distribution companies and organizations to which it is delivered has increased, and both production volume and sales value have grown significantly beyond plan. The product is expected to become a core earnings driver for the Company, and capital investment to increase production is planned, with further sales expansion expected.」

「The new "MIRAI" product, made without nitrites, has been well received by health-conscious consumers, and both production volume and sales value have grown substantially above plan. The product and its performance are expected to become a future earnings pillar. We plan to strengthen sales and expand distribution while actively investing in production capacity.」

「As a result of expanding sales of the new "MIRAI" product, made without nitrites, and strengthening sales activities for ham and sausage products, net sales exceeded the previous year's level. Profit also exceeded the previous year's level, as the high-value-added "MIRAI" product achieved strong growth after being accepted by health-conscious consumers, and as we worked to reduce costs and improve productivity.」

「We will expand sales of high-value-added products, including the new "MIRAI" series, made solely from pork and salt, raise the proportion of high-value-added products and work to expand profits.」

「In the ham and sausage business during the consolidated fiscal year, we launched Triple Pepper, seasoned with 3 types of pepper, to revitalize the "Coarsely Ground KING" series, which emphasizes the coarse texture of the pork. We enhanced the product lineup with the original, Lemon & Parsley and new Triple Pepper varieties.」

「In the processed foods business, as commercial and foodservice activity recovered with the return of domestic foot traffic and inbound consumption, large-pack products in the wiener category performed steadily. Net sales increased through expanded sales channels for prepared foods such as hamburgers and price revisions for existing products. As a result, net sales were ¥8,543 million, compared with ¥8,310 million in the same period of the previous year, and segment profit (operating profit) was ¥274 million, up 15.4% year on year.」

「As the market recovered, with increased foot traffic and more active inbound consumption, large-pack products in the wiener category performed steadily among commercial customers and in foodservice-related channels. Net sales also increased due to higher selling prices following price revisions.」

「Following the reclassification of COVID-19 as a Category 5 infectious disease, foot traffic increased and inbound consumption became more active. Against a backdrop of stronger demand for prepared foods and foodservice, large-pack products in the wiener category performed steadily among commercial customers and in foodservice-related channels. Net sales also increased due to higher selling prices following price revisions.」

「In the processed foods business, as the market showed signs of recovery following the easing of COVID-19 restrictions, we worked to expand sales of core household products. Large-pack products in the wiener category grew as demand increased for larger sizes.」

「In sales, we conducted a campaign for "Hana Sausage," our unique product that reached its 70th anniversary since launch in 2022, and launched new products including "Thick-Cut Pork Tongue" and "Thick-Cut Shoulder Loin Ham." We strengthened sales through product development adapted to diverse lifestyles and the development of new products.」

「In sales, we conducted a campaign for "Hana Sausage," our unique product that reached its 70th anniversary since launch in 2022, and launched new products including "Thick-Cut Pork Tongue," seasoned pork tongue finished by smoking, and "Thick-Cut Shoulder Loin Ham," sliced thickly to provide a satisfying meat texture. We strengthened sales through product development adapted to diverse lifestyles and the development of new products.」

「Sales remained firm for products including "Thin-Sliced Pastrami Ham" in the environmentally friendly Eco Tray "Vegetables Together" series, which upgraded existing products, the thick-cut steak-style "Ham Steak" made with pork shoulder loin, the new "Coarsely Ground KING Lemon & Parsley" series under last year's "Coarsely Ground KING," and the "Thick-Cut Hamburger Steak" series.」

「In gift sales, as the overall market trended downward, the Group shifted from formal gifts such as midyear and year-end gifts to casual gifts. We worked to acquire new customers by launching products including the core "Romantic Kaido" series and the new "Delica Set," which can be prepared easily at home amid increased demand for eating at home during the COVID-19 pandemic.」

「In the processed foods business, products including "Thin-Sliced Pastrami Ham" in the environmentally friendly Eco Tray "Vegetables Together" series, which upgraded existing products, the thick-cut steak-style "Ham Steak" made with pork shoulder loin, the new "Coarsely Ground KING Lemon & Parsley" series under last year's "Coarsely Ground KING," and the "Thick-Cut Hamburger Steak" series performed steadily.」

「Sales remained firm for products including "Thin-Sliced Pastrami Ham" in the environmentally friendly Eco Tray "Vegetables Together" series, which upgraded existing products, "Coarsely Ground Long Pork Wiener" with revised packaging, the new "Coarsely Ground KING Lemon & Parsley" series, launched under last year's "Coarsely Ground KING," and the "Thick-Cut Hamburger Steak" series.」

「In the processed foods business, in addition to airing commercials for the revamped "Hana Sausage," we conducted the "Okayama Subaru Factory First Anniversary Campaign," offering assorted product sets and QUO Cards as prizes, to strengthen sales. Although sales of foodservice products declined, sausage products performed well as demand for eating at home increased amid the spread of COVID-19. These included the "JAS Superior-Grade Coarsely Ground Pork Wiener," the "JAS Special-Grade Coarsely Ground Pork Wiener" and last year's "Coarsely Ground KING," as well as new products such as "Cheese-Filled Hana Sausage" and "Hana Sausage, Dry Spicy Flavor," and the expanded range of original "Hana Sausage" products.」

「Amid increasingly difficult conditions, including consumers' cost-consciousness and intensifying competition among companies, we continued airing commercials for the revamped "Hana Sausage" and conducted the "Okayama Subaru Factory First Anniversary Campaign," in which 100 people each month were selected to receive an assorted product set or QUO Card, to strengthen sales.」

「In sales, in addition to continuing commercials for "Hana Sausage" and the "JAS Special-Grade Coarsely Ground Pork Wiener," we conducted the "Okayama Subaru Factory First Anniversary Campaign," in which 100 people each month were selected to receive an assorted product set or QUO Card, to strengthen sales. We also launched "Spicy Hana Sausage," a hot, dry-style version of the original "Hana Sausage" made with red chili pepper, and worked to expand sales and sales channels.」

「In sales, in addition to continuing commercials for "Hana Sausage" and the "JAS Special-Grade Coarsely Ground Pork Wiener," we conducted the "Thank You for 100 Years Campaign" from April, in which 100 people each month were selected to receive an assorted product set, to strengthen sales. We also worked to expand sales and sales channels for key products including the registered trademark brand "Romantic Kaido" series, the original product "Hana Sausage" and the "Subaru brand," launched the previous year for the next 100 years. In gift sales, we launched the special "100th Anniversary Gift" commemorating the company's 100th anniversary and the new Reiwa era, expanded our product lineup and worked to acquire new customers.」

「We launched the new "Sausage Steak," made by slicing pork and chicken bologna sausage into steak-style slices, but it was not enough to offset the overall decline in sales. Net sales decreased due in part to intensifying competition among companies.」

「In sales, in addition to airing commercials for the "JAS Special-Grade Coarsely Ground Pork Wiener," we conducted the "Thank You for 100 Years Campaign," in which 100 people each month were selected by lottery to receive an assorted product set, to strengthen sales. We also worked to expand sales and sales channels for key products including the registered trademark brand "Romantic Kaido" series, the original product "Hana Sausage" and the "Subaru brand," launched the previous year for the next 100 years.」

「In sales, we partially renewed the commercials for the "JAS Special-Grade Coarsely Ground Pork Wiener" and "Hana Sausage" to strengthen sales, while focusing on key products including the registered trademark brand "Romantic Kaido" series and the original product "Hana Sausage." In March 2019, we reached our 100th anniversary and launched the new "Subaru" brand as a unified brand for the next 100 years. We added the brand logo to key products including the "JAS Special-Grade Coarsely Ground Pork Wiener" and "Cooking Meister Coarsely Ground Wiener" and worked to expand sales.」

「In sales, we continued airing commercials for the "JAS Special-Grade Coarsely Ground Pork Wiener" and strengthening sales, while focusing on key products including the registered trademark brand "Romantic Kaido" series and the original product "Hana Sausage." In March 2019, we reached our 100th anniversary and launched the new "Subaru" brand as a unified brand for the next 100 years. We added the brand logo to key products including the "JAS Special-Grade Coarsely Ground Pork Wiener" and "Cooking Meister Coarsely Ground Wiener" and worked to expand sales.」

「In sales, we continued airing commercials for the "JAS Special-Grade Coarsely Ground Pork Wiener" and strengthened sales, while focusing on key products including the registered trademark brand "Romantic Kaido" series and the original product "Hana Sausage."」

「In sales, we further expanded the commercial broadcast area for the "JAS Special-Grade Coarsely Ground Pork Wiener" and strengthened sales, while focusing on key products including the registered trademark brand "Romantic Kaido" series and the original product "Hana Sausage."」

「In sales, we expanded the broadcast area for commercials for the "JAS Special-Grade Coarsely Ground Pork Wiener" and strengthened sales by increasing product variations. We also focused on key products including the registered trademark brand "Romantic Kaido" series and the original product "Hana Sausage." In addition, we launched the new "Thick-Cut Hamburger Steak," made thick and tender for a plump, juicy finish, and revamped "Hamburger Steak with Signature Sauce" using domestically sourced meat to enhance our product lineup.」

「As a base for strengthening sales in the Kansai area and elsewhere, we merged the Okayama and Fukuyama branches in October 2017 and established the Okayama Sales Division in Asakuchi, Okayama Prefecture. In sales, we expanded the broadcast area for commercials for the "JAS Special-Grade Coarsely Ground Pork Wiener" and strengthened sales, while focusing on key products including the registered trademark brand "Romantic Kaido," the original product "Hana Sausage" and the "JAS Superior-Grade Coarsely Ground Pork Wiener," known for its firm texture and juiciness. In gifts, we revamped the high-value-added "Misen" series, expanded its price range and worked to increase sales.」

「In sales, following the television commercials for the "Hana Sausage" series, we began airing commercials for the "JAS Special-Grade Coarsely Ground Pork Wiener" to strengthen sales. We also worked to expand sales of the registered trademark brand "Romantic Kaido," the original product "Hana Sausage" and products supporting recovery from the Kumamoto earthquake, including "Kumamon Wiener."」

「In sales, we aired television commercials for the "Hana Sausage" series and published issue 5 of "The Premium Book," an information magazine conveying the latest developments at 福留ハム, to support sales promotion. We also launched new products in the BBQ series, including "BBQ Pastrami Ham Steak" and "BBQ Pork Ham Steak," to enhance our product lineup.」

「We launched the new "Beef Short Rib Hamburger Steak," made with homemade demi-glace and steak sauces, and enhanced our product lineup. We also held Hiroshima Toyo Carp supporter and championship sales campaigns and installed advertising billboards at Mazda Zoom-Zoom Stadium Hiroshima to expand sales.」

「In sales, we aired television commercials for the "Hana Sausage" series and published the first, second and third issues of "The Premium Book," an information magazine conveying the latest developments at 福留ハム, to support sales promotion. We strengthened sales at convenience stores and drugstores, as well as sales of the "Romantic Kaido" series, the meister-selected "Hiroshima Port Town Ham Factory" series and the vacuum-cooked "Roast" series of high-value-added products. We also enhanced our gift offerings by launching the "Miyajima" and "Misen" gifts, the "Silver Dining Table" series and roast beef made from Saga beef. In addition, we held Hiroshima Toyo Carp supporter and championship sales campaigns to expand sales.」

「We launched the "The Premium Book" information magazine, which conveys the latest developments at 福留ハム, following television advertising for the "Hana Sausage" series, to support sales promotion. We strengthened sales at convenience stores and drugstores, as well as sales of the "Romantic Kaido" series, the meister-selected "Hiroshima Port Town Ham Factory" series and the vacuum-cooked "Roast" series of high-value-added products. We also enhanced our gift offerings, including "Miyajima" and "Misen" gifts and meat gifts featuring Saga beef, Kumamoto beef and Hiroshima mochi pork. In addition, we launched tie-in products with the local professional baseball team, the Hiroshima Toyo Carp, and held supporter and championship sales campaigns to expand sales.」

「We have strengthened sales of high-value-added products, including the "Hana Sausage" series through television advertising and sales at convenience stores and drugstores, the "Romantic Kaido" series, and the meister-selected "Hiroshima Port Town Ham Factory" series and vacuum-cooked "Roast" series. We have also enhanced our gift offerings, including "Miyajima" and "Misen" gifts, as well as meat gifts featuring Saga beef, Kumamoto beef and Hiroshima mochi pork.」

「The company has expanded into convenience stores and drugstores with some products and, in addition to the “Romantic Kaido” series, has strengthened sales of high-value-added products such as the Meister-focused “Hiroshima Minato-machi Ham Kobo” series and roast beef, roast pork and roast chicken. It has also enhanced its gift offerings, including the “Miyajima-Misen Gift” brand and roast series.」