Expanding Sales of Priority Products and Reducing the Number of Product Specifications
First written in FY2017-Q1. 22 of 34 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2026.
The whole theme swung hardest in 2026: 7 of 56 companies on the "Worse" side.
40 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The company increased sales volume, and sales share continued to rise from the previous fiscal year.」
The company explained that it increased sales volume and raised sales share for the second consecutive year, despite industry-wide production volume falling below the previous year. - FY2026-H1RestatedAnnual report
「The flagship brand 香薫® Coarsely Ground Pork Wieners continued to sell well, alongside the standard two-pack product, with sales of the large, zippered packages also remaining strong. Promotional initiatives included continued campaigns such as the Tokyo Disney Resort® invitation campaign, the Takarazuka Revue private-performance invitation campaign and campaigns using social media, enabling the company to continue expanding sales share in the current period.」
The company has continued sales of the large, zippered 香薫 packages, promotions using Tokyo Disney Resort, the Takarazuka Revue and social media, and the expansion of sales share. - FY2025AdvancedAnnual report
「Promotional initiatives included the Tokyo Disney Resort® invitation campaign, the Takarazuka Revue private-performance campaign, and the use of TV commercials and social media, enabling the company to expand sales share.」
The company continued its existing promotional activities involving Tokyo Disney Resort, the Takarazuka Revue and social media, and reported an increase in sales share. The “Smile UP!” series also became established as one of its flagship brands. - FY2025-H1AdvancedAnnual report
「Promotional initiatives included continued campaigns such as the Tokyo Disney Resort® invitation campaign, the “Smile UP!®” campaign and campaigns using social media, enabling the company to continue expanding sales share in the current period.」
In addition to the existing Tokyo Disney Resort invitation and social media initiatives, the company ran the “Smile UP!®” campaign and continued expanding sales share. - FY2024-Q3AdvancedAnnual report
「Promotional initiatives included continued campaigns such as the Tokyo Disney Resort® invitation campaign, the Takarazuka Revue Star Troupe private-performance invitation campaign and campaigns using social media, enabling the company to continue expanding sales share in the current period.」
In addition to the existing Tokyo Disney Resort invitation and social media initiatives, the company ran a private-performance invitation campaign for the Takarazuka Revue Star Troupe and continued expanding sales share. - FY2024-Q2RestatedAnnual report
「The flagship brand 香薫® Coarsely Ground Pork Wieners continued to sell well, alongside the standard two-pack product, with sales of the large, zippered packages also remaining strong. Promotional initiatives included continued campaigns such as the Tokyo Disney Resort® invitation campaign and campaigns using social media, enabling the company to continue expanding sales share in the current period.」
The company has continued sales of the large, zippered 香薫 packages, the Tokyo Disney Resort invitation and social media campaigns, and the expansion of sales share. - FY2024-Q1RestatedAnnual report
「The flagship brand 香薫® Coarsely Ground Pork Wieners continued to sell well, alongside the standard two-pack product, with sales of the large, zippered packages also remaining strong. Promotional initiatives included continued campaigns such as the Tokyo Disney Resort® invitation campaign and campaigns using social media, enabling the company to continue expanding sales share in the current period.」
The company has continued sales of the large, zippered 香薫 packages, the Tokyo Disney Resort invitation and social media campaigns, and the expansion of sales share. - FY2023AdvancedAnnual report
「The flagship brand 香薫® Coarsely Ground Pork Wieners continued to sell well, alongside the standard two-pack product, with sales of the large, zippered packages also remaining strong. Promotional initiatives included a well-received invitation campaign for the Takarazuka Revue commemorating 香薫's 20th anniversary. The company continued to run campaigns including the Tokyo Disney Resort® invitation campaign and campaigns using social media, and sales share continued to expand in the current period, winning broad support across generations.」
The company has continued sales of the large, zippered 香薫 packages, 20th anniversary initiatives, the Tokyo Disney Resort invitation campaign and social media campaigns, and has confirmed an increase in sales share. - FY2023-Q3RestatedAnnual report
「The company’s leading brand, “Koukun® coarse-ground pork wieners,” continued to perform well in both the standard two-pack format and the large, zippered-bag format. As a sales promotion measure, the invitation campaign to the Takarazuka Revue commemorating Koukun’s 20th anniversary was well received. The company continued invitation campaigns to Tokyo Disney Resort® and campaigns using social media, resulting in continued market-share gains this fiscal year and broad support across generations.」
Sales of the large, zippered 香薫 packages, the 香薫 20th anniversary campaign, Tokyo Disney Resort invitation and social media campaigns have continued, as has the expansion of sales share. - FY2023-Q2RestatedAnnual report
「The company’s leading brand, “Koukun® coarse-ground pork wieners,” continued to perform well in both the standard two-pack format and the large, zippered-bag format. Sales promotion measures included invitations to the Takarazuka Revue commemorating the 20th anniversary of Koukun’s launch, an event for Koukun Day on 9 May and campaigns using social media.」
The company continued the large, zippered-bag format of Koukun, anniversary promotions and social media campaigns, with continued market-share gains. - FY2023-Q1AdvancedAnnual report
「The company’s leading brand, “Koukun® coarse-ground pork wieners,” continued to perform well in both the standard two-pack format and the large, zippered-bag format, with broad support across generations and continued market-share gains this fiscal year. Sales volume of other products for retail sale declined under the influence of overall market conditions. Sales of foodservice products were strong, supported by market recovery and new product proposals. Sales promotion measures included invitations to performances by the Takarazuka Revue commemorating Koukun’s 20th anniversary, an event for Koukun Day on 9 May and campaigns using social media.」
The company continued the strong performance of Koukun’s large, zippered-bag format and market-share gains, and implemented invitations to the Takarazuka Revue commemorating Koukun’s 20th anniversary, an event for Koukun Day and social media campaigns. - FY2022AdvancedAnnual report
「The company’s leading brand, “Koukun® coarse-ground pork wieners,” continued to perform well in both the standard two-pack format and the large, zippered-bag format, which became established in the market. The products continued to receive broad support across generations, and the company increased its market share this fiscal year. Sales promotions commemorating the 90th anniversary also contributed, enabling revenue from products for retail sale to exceed the previous year. Sales promotion measures included invitation campaigns to Tokyo Disney Resort®, campaigns offering Prima Ham products and campaigns using the company’s official Twitter account and LINE.」
The company established Koukun’s large, zippered-bag format in the market and implemented 90th-anniversary sales promotions and campaigns using its official Twitter account and LINE. It explains that revenue from products for retail sale, as well as revenue and sales volume in the ham and sausage segment, exceeded the previous year. - FY2022-Q2AdvancedAnnual report
「The company implemented sales promotion measures including invitation campaigns to Tokyo Disney Resort® and campaigns offering Disney merchandise, as well as new initiatives such as campaigns using its official Twitter account and LINE.」
In addition to conventional event-based promotions, the company implemented campaigns using its official Twitter account and LINE, and explains that sales volume of products for retail sale exceeded the previous year. - FY2022-Q1AdvancedAnnual report
「The company worked to increase the market share of products for retail sale. “Koukun® coarse-ground pork wieners” received high acclaim in both its standard drawstring-pack format and its large, zippered-bag format, gaining broad support across generations and higher brand awareness as a leading brand. To commemorate the company’s 90th anniversary this year, it also offered limited-time volume increases for major retail products, including “Koukun® coarse-ground pork wieners,” prosciutto and fresh ready-to-use multi-packs, as anniversary sales promotions, and worked to expand sales.」
The company expanded Koukun products into large, zippered bags and implemented limited-time volume-increase promotions commemorating its 90th anniversary. - FY2021AdvancedAnnual report
「In its sales promotion measures, events related to Tokyo Disney Resort® and other facilities did not fully resume, and the invitation campaign for the private Precious Night® had to be partially modified and partially canceled. However, the company pursued new initiatives, including LINE campaigns and the launch of its official Twitter account.」
While restrictions remained on conventional event-based promotions, the company expanded its measures into digital promotion by continuing LINE campaigns and newly launching its official Twitter account. - FY2021-Q3RestatedAnnual report
「The company was also forced to modify or cancel various campaigns, including its invitation campaign for the private Precious Night at Tokyo Disneyland®, by holding the event twice and, for example, halving the number of visitors per event.」
The impact of infectious disease has led to continued modifications and cancellations of conventional event-based promotions. The filing also describes specific changes, including holding the event twice and halving the number of visitors per event. - FY2021-Q2RestatedAnnual report
「Although event-related businesses such as Tokyo Disney Resort resumed operations following the spread of COVID-19, they did not fully reopen because visitor numbers were restricted. As a result, the company was forced to postpone its invitation campaign for the private Precious Night at Tokyo Disneyland® and cancel or modify various other campaigns.」
Conventional event and campaign-based promotions have continued to be postponed, canceled or modified. Responses to sales activities tailored to the demand environment are being updated in a separate thread. - FY2021-Q1Promotions suspended as demand shifted toward at-home consumptionAnnual report
「Meanwhile, Tokyo Disney Resort and other facilities were closed, forcing the company to postpone its invitation campaign for the private Precious Night at Tokyo Disneyland® and cancel various other campaigns.」
While conventional campaign-based promotions were postponed or canceled due to the spread of infectious disease, the focus shifted to selling products that addressed demand for home cooking and snacks. - FY2020AdvancedAnnual report
「The company continued invitation campaigns for private events at Tokyo Disney Resort®, private campaigns, nationwide television commercials and LINE campaigns, while also adding activities at LEGOLAND Japan and SMALL WORLDS TOKYO, which recently became a sponsor, to raise awareness among a broad range of customers.」
While continuing its existing sales promotion measures, the company added sponsorship activities at SMALL WORLDS TOKYO and expanded the target audience for awareness-building. In the ham and sausage segment, both revenue and sales volume exceeded the previous period. - FY2020-Q3AdvancedAnnual report
「“Koukun® coarse-ground pork wieners” continued to sell well, and sales activities centered on key products, together with sales promotion measures such as LINE campaigns, invitation campaigns for the private Precious Night at Tokyo DisneySea® and a limited-time volume-increase sale commemorating the completion of the new Ibaraki plant, contributed to higher sales volume.」
The company explains that it continued sales of key products and specific promotions, and that both revenue and sales volume in the ham and sausage segment exceeded the previous period this time. - FY2020-Q2AdvancedAnnual report
「“Koukun® coarse-ground pork wieners” continued to sell well, and sales activities centered on key products, together with sales promotion measures such as LINE campaigns, invitation campaigns for the private Precious Night at Tokyo DisneySea® and a limited-time volume-increase sale commemorating the completion of the new Ibaraki plant, contributed to higher sales volume.」
The company continued sales of key products and specific sales promotion measures, and newly implemented a limited-time volume-increase sale commemorating the completion of the new Ibaraki plant. Sales volume exceeded the previous period, while revenue in the ham and sausage segment fell below the previous period. - FY2020-Q1Promotions continued, but segment performance declinedAnnual report
「“Koukun® coarse-ground pork wieners” continued to sell well, and sales activities centered on key products, together with sales promotion measures such as LINE campaigns, invitation campaigns for the private Precious Night at Tokyo DisneySea® and limited-time increases in product volume, contributed to higher sales volume.」
Although sales of key products and specific sales promotion measures continued, revenue and sales volume in the ham and sausage segment fell below the previous period due to difficult market conditions. - FY2019AdvancedAnnual report
「In addition to the standard bundled format, “Koukun® coarse-ground pork wieners” performed well in the large-bag format. Sales activities centered on key products, together with sales promotion measures such as LINE campaigns, invitation campaigns for the private Precious Night at Tokyo DisneySea® and campaigns encouraging success in examinations, made a significant contribution to higher sales volume.」
The company implemented sales promotion measures including large-bag formats of key products and campaigns encouraging success in examinations, explaining that these contributed to higher sales volume. - FY2019-Q3AdvancedAnnual report
「In addition to the standard bundled format, “Koukun® coarse-ground pork wieners” performed well in the large-bag format. Sales activities centered on key products, together with sales promotion measures such as LINE campaigns, invitation campaigns for the private Precious Night at Tokyo DisneySea® and the “Happy Halloween Campaign,” made a significant contribution to higher sales volume.」
The company expanded key products beyond the bundled format to include large bags and explains that several sales promotion measures contributed to higher sales volume. - FY2019-Q2AdvancedAnnual report
「Sales activities centered on key products, including “Koukun® coarse-ground pork wieners,” together with sales promotion measures such as LINE campaigns, invitation campaigns for the private Precious Night at Tokyo DisneySea® and the “Happy Halloween Campaign,” made a significant contribution to higher sales volume. Higher volume also contributed to improved factory productivity, and the company continued reforms and improvements at its production plants, promoting higher productivity per labor hour and lower utility costs, thereby steadily strengthening its cost competitiveness.」
The company rolled out private event campaigns at Tokyo DisneySea and other promotions for key products, describing their contribution to higher sales volume and the relationship with improved factory productivity. - FY2019-Q1AdvancedAnnual report
「Sales activities centered on key products, including “Koukun® coarse-ground pork wieners,” together with sales promotion measures such as LINE campaigns, invitation campaigns for the private Precious Night at Tokyo DisneySea® and limited-time increases in product volume, made a significant contribution to higher sales volume.」
While continuing sales activities for key products, the company rolled out specific promotions, including a private event campaign at Tokyo DisneySea, and reported that these contributed to higher sales volume. - FY2018RestatedAnnual report
「Sales activities centered on key products, including “Koukun® coarse-ground pork wieners,” together with sales promotion measures such as LINE campaigns, invitation campaigns for the private Precious Night at Tokyo DisneySea® and limited-time increases in product volume, made a significant contribution to higher sales volume. Higher volume also contributed to improved factory productivity, and the company continued reforms and improvements at its production plants, promoting higher productivity per labor hour and lower utility costs, thereby steadily strengthening its cost competitiveness. In the ham and sausage segment, both revenue and sales volume exceeded the previous period, enabling the company to increase its market share, but sales of year-end gift products fell below the previous year, partly due to higher delivery charges.」
The company continued to report, for the full year, both higher sales volume from promotions and campaigns for key products and year-on-year declines in gift sales. - FY2018-Q3Promotional impact alongside weak gift salesAnnual report
「Sales activities centered on key products, including “Koukun® coarse-ground pork wieners,” together with sales promotion measures such as LINE campaigns, invitation campaigns for the private Precious Night at Tokyo DisneySea® and limited-time increases in product volume, made a significant contribution to higher sales volume. Higher volume also contributed to improved factory productivity, and the company continued reforms and improvements at its production plants, promoting higher productivity per labor hour and lower utility costs, thereby steadily strengthening its cost competitiveness. In the ham and sausage segment, both revenue and sales volume exceeded the previous period, enabling the company to increase its market share, but sales of year-end gift products fell below the previous year, partly due to higher delivery charges.」
The filing states that promotions and campaigns for key products contributed to higher sales volume, while year-end gift sales fell below the previous year, also affected by higher delivery charges. - FY2018-Q2AdvancedAnnual report
「Sales activities centered on key products, including “Koukun® coarse-ground pork wieners,” together with sales promotion measures such as LINE campaigns, invitation campaigns for the private Precious Night at Tokyo DisneySea® and the “Happy Halloween Campaign,” as well as limited-time increases in product volume, made a significant contribution to higher sales volume. In the ham and sausage segment, both revenue and sales volume exceeded the previous period, enabling the company to increase its market share.」
The company explains that it continued sales activities for key products and specific sales promotion measures, and that revenue and sales volume in the ham and sausage segment exceeded the previous period, increasing its market share. - FY2018-Q1AdvancedAnnual report
「Sales activities centered on key products, including “Koukun® coarse-ground pork wieners,” together with sales promotion measures such as LINE campaigns, invitation campaigns for the private Precious Night at Tokyo Disneyland® and limited-time increases in product volume, made a significant contribution to higher sales volume.」
The company explains that, in addition to selling key products, it implemented specific promotions, including LINE campaigns, private events at Tokyo Disneyland and limited-time increases in product volume, contributing to higher sales volume. - FY2017AdvancedAnnual report
「As sales promotion measures, the company continued invitation campaigns for private events at Tokyo Disney Resort®, private campaigns, nationwide television commercials and LINE campaigns, while also adding activities at LEGOLAND Japan, which recently became a sponsor, to raise awareness among a broad range of customers.」
While continuing its existing campaigns and advertising measures, the company added activities at LEGOLAND Japan, which recently became a sponsor, to its sales promotion measures. - FY2017-Q3AdvancedAnnual report
「The company continued sales activities centered on key products, including “Koukun coarse-ground pork wieners,” and rolled out numerous campaigns, including invitation campaigns for the private Precious Night at Tokyo Disneyland® and private campaigns, the “Deliciousness and Connection Campaign” and the “Happy Halloween Campaign,” making a significant contribution to higher sales volume.」
The company explains that it continued sales activities for key products and several campaigns, and that revenue and sales volume for the ham and sausage segment exceeded the previous year, increasing its market share. - FY2017-Q2AdvancedAnnual report
「The company continued sales activities centered on key products, including “Koukun coarse-ground pork wieners,” and rolled out numerous campaigns, including the “Deliciousness and Connection Campaign,” invitation campaigns for the private Precious Night at Tokyo Disneyland® and private campaigns, as well as the “Happy Halloween Campaign,” making a significant contribution to higher sales volume.」
The company states that it continued sales activities for key products and rolled out several specific campaigns, contributing to higher sales volume. The policy of reducing the number of product specifications is not explicitly mentioned in this filing. - FY2017-Q1First statedAnnual report
「Sales activities centered on key products, including “Koukun coarse-ground pork wieners,” and the policy of reducing the number of product specifications being pursued concurrently」
This is described as a measure intended to increase sales volume and improve factory productivity.