Expanding the Functional Food Business Using Functional Ingredients

「In beverages, the MBP Drink series of foods with function claims exceeded the previous year, and the company launched the new Snow Brand Megmilk Oishii Milk 750ml, allowing consumers to choose the volume to suit their lifestyles.」

「Growing priority functional products」

「In beverages, the MBP Drink series of foods with function claims exceeded the previous year. In yogurt, the Megumi megumi Gasseri SP Strain Yogurt series exceeded the previous year, helped by various promotional activities.」

「Functional foods performed steadily, supported by marketing activities on marketplace e-commerce sites and other initiatives. In overseas markets, sales of functional ingredients grew significantly, but sales of powdered milk and other products declined. As a result, the Nutrition business as a whole was at the same level as the previous year.」

「In beverages, the MBP Drink series of foods with function claims, the large-size Mainichi Honebuto MBP, Sukkiri Ca-Iron, Snow Brand Coffee and other products performed strongly.」

「Functional foods performed steadily, despite a moderation in the growth rate of the subscription-based direct-to-consumer business as the movement of people recovered following the easing of restrictions related to COVID-19, supported by active marketing activities on marketplace e-commerce sites and other initiatives.」

「Functional foods exceeded the previous year, although the growth rate of the subscription-based direct-to-consumer business moderated as the movement of people recovered following the easing of restrictions related to COVID-19. In beverages, MBP Drink, a food with function claims, the large-size Mainichi Honebuto MBP, Sukkiri Ca-Iron, Snow Brand Coffee and other products performed strongly.」

「The company established new KPIs comprising the expansion of alternative foods, such as plant-based foods, under “providing sustainable food,” and the expansion of value-added products, including products in the Nutrition business and foods with health functions, under “contributing to health through food.”」

「Functional foods continued to grow, as the subscription-based direct-to-consumer business remained strong, supported by active marketing investment and growing health consciousness.」

「Functional foods continued to grow, as the subscription-based direct-to-consumer business remained strong, supported by active marketing investment and growing health consciousness. In beverages, sales of MBP Drink, the first beverage-type food with function claims in Japan to claim the function of “increasing bone density,” remained strong.」

「Sales of MBP Drink, the first beverage-type Foods with Function Claims product in Japan to carry the claim that it increases bone density, remained strong.」

「In October, the Company launched the new Lactobacillus helveticus Yogurt, a Foods with Function Claims product that alleviates eye and nose discomfort, and the improved Lactobacillus helveticus Yogurt Drink Type.」

「Net sales were ¥126,344 million, unchanged year on year, and operating income was ¥3,489 million, up 26.3%. New products such as MBP Drink, the first beverage-type Foods with Function Claims product in Japan to carry the claim that it increases bone density, contributed to higher beverage sales. In yogurt, products using Gasseri SP Strain, a lactic acid bacterium that reduces visceral fat and is being actively promoted as a food with health functions, performed well.」

「New products such as MBP Drink, the first beverage-type Foods with Function Claims product in Japan to carry the claim that it increases bone density, contributed to higher beverage sales.」

「On 23 March 2021, the Company launched MBP Drink 100ml. Using its proprietary milk-based ingredient MBP, the result of many years of research, it is the first Foods with Function Claims beverage in Japan to carry the claim that it increases bone density.」

「In functional foods, the FOSHU product Mainichi Bone Care MBP grew as a result of continued marketing investment.」

「In functional foods, the FOSHU product Mainichi Bone Care MBP grew as a result of continued marketing investment.」

「Yogurt products such as plain yogurt remained firm despite the effects of changing consumption trends. However, the functional yogurt products Gasseri SP Strain and Lactobacillus helveticus declined in sales despite promotional activities.」

「In the yogurt category, the Company completed notification under the Foods with Function Claims system for the function of alleviating eye and nose discomfort, and launched a drinkable yogurt using its proprietary lactic acid bacterium Lactobacillus helveticus.」

「Yogurt sales increased slightly as the Company worked to strengthen communication of each product's value, including continued promotional activities highlighting the ability of Gasseri SP Strain to reduce visceral fat.」

「Yogurt sales increased as the Company worked to strengthen communication of the value of each product, including continued promotional activities highlighting the ability of Gasseri SP Strain to reduce visceral fat.」

「In functional foods, the FOSHU product Mainichi Bone Care MBP grew as a result of continued marketing investment.」

「In the yogurt category, the Company launched Megumi Gasseri SP Strain Yogurt, Made with Fresh Milk, a plain, unsweetened product in the Gasseri SP Strain series made only with fresh milk, dairy products, and milk protein to meet customer needs.」

「Yogurt performed well as the Company strengthened promotional activities to communicate the functionality of its proprietary lactic acid bacterium, Gasseri SP Strain, including the newly launched Foods with Function Claims products Megumi Gasseri SP Strain Yogurt, Berry Mix and Megumi Gasseri SP Strain Yogurt Drink Type, Muscat.」

「Yogurt performed well as the Company strengthened promotional activities to communicate the functionality of its proprietary lactic acid bacterium, Gasseri SP Strain, including the newly launched Foods with Function Claims products Megumi Gasseri SP Strain Yogurt Drink Type, Berry Mix and Muscat, and the relaunched Food for Specified Health Uses product Megumi Gasseri SP Strain Yogurt.」

「Yogurt performed well as the Company strengthened promotional activities to communicate the functionality of its proprietary lactic acid bacterium, Gasseri SP Strain, including the newly launched Foods with Function Claims product Megumi Gasseri SP Strain Yogurt Drink Type, Berry Mix, and the relaunched Food for Specified Health Uses product Megumi Gasseri SP Strain Yogurt.」

「Net sales were ¥212,341 million, down 0.5% year on year, and operating income was ¥4,156 million, down 4.5%. Yogurt remained firm as the Company continued promoting the functionality of its proprietary lactic acid bacterium, Gasseri SP Strain. However, beverage sales declined because of weak market conditions, resulting in a slight decrease in sales for the segment as a whole.」

「Net sales were ¥143,982 million, up 0.1% year on year, and operating income was ¥3,476 million, up 6.8%. Yogurt performed well as the Company continued promoting the functionality of its proprietary lactic acid bacterium, Gasseri SP Strain. However, beverage sales declined because of weak market conditions, resulting in a slight increase in sales for the segment as a whole. Operating income increased, partly because sales of functional yogurt expanded.」

「Net sales were ¥70,656 million, up 0.6% year on year, and operating income was ¥1,855 million, up 18.6%. Yogurt sales grew as the Company continued promoting the functionality of its proprietary lactic acid bacterium, Gasseri SP Strain, while beverages also performed well, resulting in higher sales for the segment as a whole. Operating income increased, partly because sales of functional yogurt expanded.」

「In 2016, the Company also launched Megumi Gasseri SP Strain Yogurt for Home Delivery and Megumi Gasseri SP Strain Yogurt Drink Type for Home Delivery, the first home-delivery-only products to promote the function of Gasseri SP Strain in reducing visceral fat.」

「Yogurt sales increased, supported by market growth and continued efforts to promote the Company's proprietary lactic acid bacterium, Gasseri SP Strain, under the Foods with Function Claims system.」

「Yogurt sales increased, supported by market growth and continued efforts to promote the Company's proprietary lactic acid bacterium, Gasseri SP Strain, under the Foods with Function Claims system.」

「Yogurt sales increased, supported by market growth and continued efforts to promote the Company's proprietary lactic acid bacterium, Gasseri SP Strain, under the Foods with Function Claims system.」

「In the functional foods business, the Company will communicate the value of its proprietary functional ingredients and capture demand in the growing health foods market.」