Expansion of yogurt, cheese, functional foods and overseas operations

「Cheese sales were below the previous year overall, although the core “Sakeru Cheese” brand achieved record-high sales through various promotional activities and increased in-store visibility, as sales volume declined due to the impact of price revisions and other factors.」

「The Company promoted activities to increase in-store exposure, including the launch of 100th-anniversary products such as the reissued 6P Cheese, Nostalgic Thick-Cut. However, sales volume fell below the previous year's level due to the effects of price revisions and other factors, resulting in lower cheese sales. Yogurt sales exceeded the previous year's level, supported by various promotional activities for the Megumi Gasseri SP Strain Yogurt series.」

「The Company conducted various promotional activities for core products String Cheese and 6P Cheese, and launched the new 6P Cheese Gifts from the Dairy Farm, marking the 70th anniversary of the launch of 6P Cheese. As a result, total cheese sales exceeded the previous year's level.」

「The core String Cheese and 6P Cheese grew significantly, supported by promotional activities and increased in-store exposure. As a result, total cheese sales exceeded the previous year's level.」

「We will pursue four business areas as growth drivers: overseas operations, alternative foods including plant-based foods, cheese, and value-added products.」

「String Cheese, the core cheese product, performed well, supported by preparations to increase production following the start-up of a new line at the Taiki Plant and the launch of a new consommé flavor. Cheese as a whole exceeded the previous year's level, helped by stronger marketing activities, including web promotions.」

「Net sales were ¥126,531 million, up 5.3% year on year, and operating income was ¥5,099 million, up 3.1%. Butter exceeded the previous year's level, reflecting the effects of price revisions and the Company's ability to capture demand above the market's growth rate. Cheese as a whole exceeded the previous year's level as processed cheese products such as Baby Cheese and Sliced Cheese performed well.」

「Creating new seeds for growth, and launching initiatives focused primarily on Asia and the e-commerce business」

「First, in creating new seeds for growth, we will take on challenges in new fields for the next 100 years. Specifically, we will address entry into plant-based foods, development of value-added products, and stronger overseas operations as key strategic priorities.」

「Cheese sales performed well after the Company strengthened its promotional activities, with strong sales of natural cheeses including the core String Cheese and Camembert Cheese. Sales of processed cheese, mainly Sliced Cheese and 6P Cheese, also remained firm. As a result, total cheese sales exceeded the previous year's level. Functional foods continued to grow, supported by the continued strength of the subscription-based direct-to-consumer business, proactive marketing investment, and growing health consciousness.」

「Natural cheese exceeded the previous year's level after second-quarter sales performed well, partly because sales of some previously suspended String Cheese products resumed. Processed cheese, including Sliced Cheese and 6P Cheese, was below the previous year's level because of weaker consumer sentiment amid price increases for food and other necessities, but it has been showing signs of recovery since the second quarter. As a result, total cheese sales were below the previous year's level but have been showing signs of recovery.」

「These initiatives included the strategic expansion of core products such as yogurt centered on functionality and cheese, together with further product-mix improvements; achieving both scale expansion and earnings generation through continued marketing investment in the nutrition business; strategically expanding the feed and seeds business and establishing its earnings base; and strengthening the Group's overall capabilities by making greater use of Group management resources and improving value-chain productivity.」

「String Cheese continued to perform well. The newly launched 6P Cheese with Pepper also performed well, helped by increased demand for snacks at home. However, total cheese sales were below the previous year's level as the increase in at-home consumption seen in the previous fiscal year subsided in the current fiscal year. Functional foods continued to grow, supported by the continued strength of the subscription-based direct-to-consumer business, proactive marketing investment, and growing health consciousness.」

「Net sales were ¥117,806 million, unchanged year on year, and operating income was ¥6,326 million, down 3.7%. Butter exceeded the previous year's level as the Company continued working to ensure a stable supply. Although the core product String Cheese continued to perform well, total cheese sales were below the previous year's level as the increase in at-home consumption seen in the previous fiscal year subsided in the current fiscal year. Functional foods continued to grow, supported by the continued strength of the subscription-based direct-to-consumer business, proactive marketing investment, and growing health consciousness.」

「Net sales were ¥58,201 million, unchanged year on year, and operating income was ¥3,551 million, up 9.2%. Butter and fats and oils were below the previous year's level as the increase in at-home consumption caused by the spread of COVID-19 in the previous fiscal year subsided in the current fiscal year. Cheese sales were below the previous year's level overall. Natural cheese exceeded the previous year's level, supported by steady demand for snacks at home, although the increase in at-home consumption seen in the previous fiscal year subsided in the current fiscal year. Functional foods continued to grow, supported by continued marketing investment in the e-commerce business, which remained strong during the COVID-19 pandemic, and by growing health consciousness.」

「Strategic expansion of cheese and strengthening the supply capacity for retail butter」

「Net sales were ¥199,210 million, up 5.7% year on year, and operating income was ¥11,247 million, up 28.8%. Sales were affected differently by channel as the spread of COVID-19 boosted at-home consumption and supported retail products, while the decline in dining-out demand created headwinds for food-service products. Against this backdrop, butter sales remained at the previous year's level as the Company continued working to ensure a stable supply. Fats and oils posted a slight increase in sales, reflecting stronger at-home consumption and the effects of promotional activities, including proposals for new ways to consume the products. Cheese sales increased, supported by promotional activities such as TV commercials and growth in the retail market driven by stronger at-home consumption. Functional foods grew as sales of the Every Day Bone Care MBP product for bone health increased through continued marketing investment. As a result, the segment as a whole posted higher sales.」

「Revenue was ¥129,848 million, up 6.4% year on year, and operating profit was ¥6,567 million, up 26.1% year on year. Revenue was affected differently by sales channel, as demand for at-home consumption increased while demand from food-service outlets declined due to the impact of the COVID-19 pandemic. Against this backdrop, butter performed steadily as the company continued efforts to ensure a stable supply. Oils and fats generated higher revenue as the household market shifted from its previous contraction trend to expansion, helped by promotional activities proposing new ways to consume the products. Cheese generated higher revenue due in part to the effectiveness of promotional activities such as TV commercials and growth in the household market amid increased demand for at-home consumption. In functional foods, Mainichi Bone Care MBP, a FOSHU product, grew as a result of continued marketing investment.」

「Within these initiatives, the company worked to further improve its product mix through the strategic expansion of the fermented milk business centered on functional yogurt and core products such as cheese; to expand scale while generating earnings through continued marketing investment in the Nutrition business; to strategically expand the Seed business and establish an earnings base; and to strengthen the group's overall capabilities through greater use of group management resources and its value chain.」

「Strategic expansion of the cheese business through further market expansion for Sakure Cheese and the launch of new snack products designed for at-home drinking occasions, where demand is expected to grow」

「Cheese revenue declined, but the company conducted promotional activities to communicate new value propositions, such as serving suggestions, and product groups with strong market positions performed well. In functional foods, Mainichi Bone Care MBP, a FOSHU product, grew as a result of continued marketing investment.」

「Cheese revenue declined, but the company conducted promotional activities to communicate new value propositions, such as serving suggestions, and product groups with strong market positions performed well. In functional foods, Mainichi Bone Care MBP, a FOSHU product, grew as a result of continued marketing investment.」

「Cheese revenue increased, helped by promotional activities such as campaigns and recipe suggestions. In functional foods, Mainichi Bone Care MBP, a FOSHU product, grew as a result of continued marketing investment.」

「As the yogurt market reached a plateau after its previous expansion trend, the company launched proactive promotional activities, including TV commercials highlighting the functionality of its Lactobacillus gasseri SP strain and its effect in reducing visceral fat, to expand sales. Sales performed well due in part to the launch of new products, including Megumi Lactobacillus gasseri SP Yogurt Berry Mix and Megumi Lactobacillus gasseri SP Yogurt Drink Type Muscat.」

「In functional foods, the FOSHU product Mainichi Bone Care MBP grew as a result of continued marketing investment.」

「In functional foods, the FOSHU product Mainichi Bone Care MBP grew as a result of continued marketing investment.」

「Improving the product mix through expanded sales of high-value-added products such as functional yogurt and core products such as cheese, together with expanding scale through continued marketing investment in the Nutrition business」

「Against this business backdrop, based on the newly formulated Group Medium-Term Management Plan 2019, we worked to diversify our earnings base and maximize cash flow. We also sought to strengthen the earnings base for future growth by strategically expanding sales of high-value-added products such as functional yogurt, increasing the market share of core products such as cheese, and expanding into new markets in the nutrition business.」

「The company worked to strengthen its earnings base for future growth by strategically expanding sales of high-value-added products such as functional yogurt, increasing the market share of core products such as cheese, and expanding into new markets in the Nutrition business. Revenue was ¥117,760 million, up 2.9% year on year, and operating profit was ¥5,653 million, up 0.3% year on year.」

「The company worked to strengthen its earnings base for future growth by strategically expanding sales of high-value-added products such as functional yogurt, increasing the market share of core products such as cheese, and expanding into new markets in the Nutrition business. Operating profit increased due in part to expanded cheese sales.」

「To implement these concepts, the company reorganized the group's business areas into 4 business segments: Dairy Products, Fresh Milk, Nutrition, and Feed and Seed, and will strengthen the group's value chain through collaboration with group companies.」

「Expanding sales of core products such as cheese and yogurt and improving the product mix through increased sales of high-value-added products」

「Expanding sales of core products such as cheese and yogurt and improving the product mix through increased sales of high-value-added products」

「Expanding sales of core products such as cheese and yogurt and improving the product mix through increased sales of high-value-added products」

「To achieve continued growth over the long term, the company will allocate management resources preferentially to growth areas where it can leverage its strengths. The target areas are yogurt, natural cheese, food-service cheese, the functional foods business, and overseas operations.」