Strengthening initiatives for retail distribution and retail channels
First written in FY2016. 21 of 34 entries say "Advanced", first in FY2017-Q1. Latest entry: FY2026.
9 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「In the retail channel, we conducted various campaigns centered on the fermented milk drinks New Yakult and Y1000, focusing particularly on activities to communicate their value in stores.」
We continued campaigns and in-store value communication activities, focusing on the New Yakult and Y1000 ranges. - 2026-05-12RestatedEarnings
「In the retail channel, we conducted various campaigns centered on the fermented milk drinks New Yakult and Y1000, focusing particularly on activities to communicate their value in stores.」
The company continues its in-store value communication activities centered on New Yakult and Y1000 products. - FY2026-H1RestatedAnnual report
「In the retail channel, we developed highly visible displays and conducted various campaigns, focusing on the fermented milk drinks in the “New Yakult” and “Y1000” ranges, while placing particular emphasis on in-store “value communication” activities by promotional staff to increase sales.」
We continued to promote retail sales by combining highly visible displays, campaigns and value communication by promotional staff. - FY2025-H1AdvancedAnnual report
「In the retail channel, we developed highly visible displays, focusing on the fermented milk drinks in the “New Yakult” series and “Y1000,” and, in conjunction with a consumer campaign beginning in May, placed particular emphasis on in-store “value communication” activities by promotional staff to increase sales.」
For the “New Yakult” series and “Y1000,” we conducted retail sales promotion activities combining a consumer campaign beginning in May, highly visible displays and value communication by promotional staff. - FY2024-Q3RestatedAnnual report
「In the retail channel, we developed highly visible displays and conducted campaigns, focusing on the fermented milk drinks in the “New Yakult” series and “Y1000,” working to increase sales.」
We continued to promote retail sales through highly visible displays and campaigns, focusing on the “New Yakult” series and “Y1000.” - FY2024-Q2AdvancedAnnual report
「In the retail channel, we worked to increase sales by conducting “value communication” activities with consumers using promotional staff, focusing on the fermented milk drinks “Y1000” and the “New Yakult” series.」
We conducted in-store “value communication” activities using promotional staff for “Y1000” and the “New Yakult” series. - FY2024-Q1RestatedAnnual report
「In the retail channel, we worked to increase sales by developing highly visible displays, focusing on the fermented milk drinks “Y1000” and the “New Yakult” series.」
We continued to promote retail sales by developing highly visible displays for core products. - FY2023-Q3AdvancedAnnual report
「In the retail channel, we introduced winter packaging for the “New Yakult” series of fermented milk drinks to improve in-store visibility, while also conducting campaigns using social media to increase sales.」
In addition to seasonal limited-time packaging, we conducted campaigns using social media, putting specific retail sales promotion measures in place. - FY2023-Q2RestatedAnnual report
「In the retail channel, we introduced limited-time packaging for the “New Yakult” series of fermented milk drinks to encourage family consumption and developed highly visible displays using promotional materials and other resources, working to increase sales.」
We continued to promote retail sales through limited-time packaging and displays developed using promotional materials. - FY2022AdvancedAnnual report
「In the retail channel, we conducted campaigns to encourage family consumption of the “New Yakult” series of fermented milk drinks and introduced limited-time packaging to improve in-store visibility and increase sales.」
We implemented campaigns to encourage family consumption and limited-time packaging, putting specific retail sales promotion measures in place. - FY2022-Q3RestatedAnnual report
「In the retail channel, we introduced winter packaging for the “New Yakult” series of fermented milk drinks and conducted consumer campaigns to improve in-store visibility and increase sales.」
We continued to promote retail sales through seasonal limited-time packaging and consumer campaigns for the “New Yakult” series. - FY2022-Q2AdvancedAnnual report
「In the retail channel, we worked to increase sales by introducing limited-time packaging for the “New Yakult” series of fermented milk drinks to encourage family consumption and conducting tie-in promotions with films and television dramas.」
We implemented limited-time packaging and tie-in promotions with films and television dramas in the retail channel, putting specific sales promotion measures in place. - FY2022-Q1RestatedAnnual report
「In the retail channel, we worked to increase sales by developing displays tailored to consumer needs, focusing on the “New Yakult” series of fermented milk drinks.」
We continued to strengthen sales by developing retail displays that reflect consumer needs. - FY2021SoftenedAnnual report
「Although activities such as “value communication” through in-store sampling were suspended in the retail channel, growing expectations for lactic acid bacteria as part of consumers’ preparations for maintaining their health increased demand, particularly for the fermented milk drinks “New Yakult” and “New Yakult Calorie Half.”」
The company reported that sampling was suspended because of the spread of the infection, restricting conventional in-store sales promotion activities, while demand for its core products increased. - FY2021-Q3AdvancedAnnual report
「In the retail channel, we introduced winter packaging for the “New Yakult” series of fermented milk drinks to improve visibility in stores. In addition, growing expectations for lactic acid bacteria as part of consumers’ preparations for maintaining their health increased sales of the “New Yakult” series.」
The company introduced winter packaging for the “New Yakult” series, improving in-store visibility and increasing sales. It also reported a decline in sales, mainly from vending machines. - FY2021-Q2Divergent impact by channelAnnual report
「In the retail channel, rising expectations for lactic acid bacteria as part of consumers’ preparations for maintaining their health increased demand for the fermented milk drinks “New Yakult” and “New Yakult Calorie Half.” Meanwhile, sales from vending machines declined because of the increase in remote work and consumers refraining from going out.」
Demand for retail products increased, while vending-machine sales declined because of remote work and consumers refraining from going out, resulting in divergent impacts by channel. - FY2021-Q1SoftenedAnnual report
「Although activities such as “value communication” through in-store sampling were suspended in the retail channel, growing expectations for lactic acid bacteria as part of consumers’ preparations for maintaining their health drove increased demand, particularly for the fermented milk drinks “New Yakult” and “New Yakult Calorie Half.”」
Sampling was suspended because of the spread of the infection, placing some restrictions on conventional in-store sales promotion activities. - FY2020AdvancedAnnual report
「In the retail channel, we promoted “value communication” activities through sampling by promotional staff, focusing on the fermented milk drinks “New Yakult” and “New Yakult Calorie Half.” In October last year, we redesigned the packaging of “New Yakult Calorie Half” to improve its visibility in stores and worked to increase sales.」
We strengthened retail-channel sales by combining sampling, packaging redesign and improved in-store visibility. - FY2020-Q3AdvancedAnnual report
「In the retail channel, we promoted “value communication” activities through in-store sampling, focusing on the fermented milk drinks “New Yakult” and “New Yakult Calorie Half.” In October last year, we also redesigned the packaging of “New Yakult Calorie Half” to improve its visibility in stores.」
In addition to in-store sampling, we redesigned the packaging of “New Yakult Calorie Half,” putting specific measures in place to boost sales and visibility. - FY2020-Q2AdvancedAnnual report
「In the in-store channel, we promoted activities to communicate product value through promotional staff offering samples of “New Yakult” and “New Yakult Calorie Half” lactic acid bacteria beverages. We also developed in-store displays using promotional materials to improve product visibility at retail locations.」
In addition to promotional staff offering product samples, we developed in-store displays using promotional materials, putting concrete measures in place to strengthen sales in the in-store channel. - FY2020-Q1AdvancedAnnual report
「In addition, in April we renewed the package design of the lactic acid bacteria beverage “Synbiotics Yakult W,” aiming to revitalize products for the in-store channel.」
We renewed the package design of “Synbiotics Yakult W” and advanced efforts to revitalize products for the in-store channel. - FY2019AdvancedAnnual report
「In addition, we launched the lactic acid bacteria beverage “Yakult Five,” formulated with “Lactobacillus casei Shirota” and 5 types of nutrients, in March this year, among other initiatives to revitalize the brand.」
In the in-store channel, we conducted campaigns, renewed product designs and launched the new product “Yakult Five,” advancing sales promotion and the expansion of touchpoints with new customers. - FY2019-Q3AdvancedAnnual report
「In the retail channel, we ran the consumer campaign ためして実感！ヤクルト キャンペーン from October through December of last year. From November through December, we also introduced the dairy lactic acid bacteria beverages Newヤクルト and Newヤクルトカロリーハーフ in Christmas-season limited packaging, working to increase sales. In addition, in October of last year we renewed the design of シンバイオティクス ヤクルト Ｗ and aired television commercials, strengthening sales mainly through convenience stores.」
In the in-store channel, we implemented limited-time campaigns, seasonal limited-edition packaging, design renewals and television commercials, advancing concrete sales-promotion measures. - FY2019-Q2AdvancedAnnual report
「In the in-store channel, we conducted activities to communicate product value to customers through promotional staff and held the “2018 Professional Baseball Support Fair” in July for 10-bottle multipacks of “New Yakult” and “New Yakult Calorie Half” lactic acid bacteria beverages featuring a Tsubakuro special package, working to increase sales.」
We communicated product value through promotional staff and held the 2018 Professional Baseball Support Fair, putting concrete sales-promotion measures in place in the in-store channel. - FY2019-Q1AdvancedAnnual report
「In April, we also renewed the design of the dairy lactic acid bacteria beverage シンバイオティクス ヤクルト Ｗ, with the aim of increasing the number of stores handling it and its sales.」
In the in-store channel, we renewed the design of “Synbiotics Yakult W” and expanded the number of stores carrying it, while working to increase sales. - FY2018AdvancedAnnual report
「From February through March this year, we held the “Keep Drinking, Keep Feeling the Difference! Yakult Campaign” and other initiatives to increase sales. From November last year, we also launched the personal-size lactic acid bacteria beverage “Synbiotics Yakult W” at convenience stores and supermarkets nationwide and worked to acquire new customers.」
In the in-store channel, we launched the new product nationwide and conducted a sales-promotion campaign, advancing customer acquisition efforts. - FY2018-Q3AdvancedAnnual report
「From October last year, we began advance sales nationwide at 7-Eleven stores of the personal-size lactic acid bacteria beverage “Synbiotics Yakult W.” From November last year, we expanded distribution to convenience stores and supermarkets nationwide and other outlets in an effort to acquire new customers.」
We began advance sales of the new product nationwide at 7-Eleven stores and expanded distribution to convenience stores, supermarkets and other outlets from the following month. - FY2018-Q2AdvancedAnnual report
「In the in-store channel, we continued actively conducting activities to communicate product value to customers through promotional staff. From July through August, we also held the “2017 Professional Baseball Support Fair” for 10-bottle multipacks of “New Yakult” and “New Yakult Calorie Half” lactic acid bacteria beverages featuring a Tokyo Yakult Swallows special package, with the aim of increasing sales.」
In addition to using promotional staff, we held the “2017 Professional Baseball Support Fair,” specifying its duration, putting concrete sales-promotion measures in place in the in-store channel. - FY2018-Q1AdvancedAnnual report
「In addition, we renewed the design of the lactic acid bacteria soy beverage “Lactic Acid Bacteria Soy α” and expanded its sales channels from home delivery to in-store retail.」
We expanded the sales channels for “Lactic Acid Bacteria Soy α” from home delivery to in-store retail, making concrete progress in strengthening our response to retail distribution. - FY2017AdvancedAnnual report
「In addition, in November last year, we began selling the products at supermarkets operated by the Seven & i Group, including Ito-Yokado, with the aim of increasing sales.」
Following the nationwide expansion of the sales area for “Yakult Every Day,” we expanded sales to supermarkets operated by the Seven & i Group. - FY2017-Q3AdvancedAnnual report
「For these products, we held the “2016 Swallows Support Appreciation Fair” in October last year and launched Christmas-season limited-edition packaging in December, aiming to revitalize the brand.」
In the in-store channel, we implemented specific brand revitalization measures, including a campaign and the launch of seasonal limited-edition packaging. - FY2017-Q2RestatedAnnual report
「In the in-store channel, we conducted activities to communicate the value of “Lactobacillus casei Shirota,” primarily through the lactic acid bacteria beverages “New Yakult” and “New Yakult Calorie Half,” with the aim of enhancing brand value.」
We continued activities to communicate the value of major products and enhance brand value in the in-store channel. - FY2017-Q1AdvancedAnnual report
「From May, we expanded nationwide the sales area for “Yakult Every Day,” previously sold exclusively at 7-Eleven stores.」
There was concrete progress in expanding the sales area nationwide through the in-store channel. - FY2016First statedAnnual report
「While strengthening and expanding our Group’s unique home-delivery system, we will strengthen our response to retail distribution, expand the pharmaceutical business, strengthen the foundation of the cosmetics business, and actively expand internationally.」
In addition to home delivery, the policy calls for expanding in-store points of contact through mass retailers, convenience stores, vending machines and other channels.