Strengthening the Foundation of the Cosmetics Business Based on Lactic Acid Bacteria Research

「Specifically, it launched "ラクトデュウ S.E.マスク" from the basic skincare "ラクトデュウ" series in October last year, and launched renewed versions of 3 base makeup products from the high-performance basic skincare "パラビオ" series in December and February this year.」

「For cosmetics, we focused on activities to communicate the value of S.E. (Shirota Essence), an original moisturizing ingredient developed from the lactic acid bacteria research cultivated by the company since its founding, and worked to help customers achieve inner and outer beauty and increase the number of cosmetics users.」

「Specifically, it launched the hand soap "ヤクルト 薬用ハンドウォッシュ S.E.," containing a moisturizing ingredient derived from lactic acid bacteria, in July. In addition, from this fiscal year, it promoted activities aimed at encouraging customers' understanding and acceptance, and fostering continued use, by providing appropriate beauty and product information for skin concerns that vary by season.」

「Specifically, from the basic skincare "ラクトデュウ" series, it launched renewed versions of "ラクトデュウ S.E.クレンジング（オイル）" and "ラクトデュウ S.E.ウォッシング" in April last year, followed by "ラクトデュウ S.E.クリーム" in October.」

「Specifically, it launched the limited-quantity "パラビオ ACセラム サイ（スペシャルプログラム セット）" from the high-performance basic skincare "パラビオ" series in September. It also implemented sales promotion measures for the medicated dentifrice "ヤクルト 薬用アパコート S.E.<ナノテクノロジー>" in an effort to increase sales.」

「From the basic skincare "パラビオ" series, it introduced a total of 7 skincare products, primarily renewed products, in November last year and January this year. In addition, it launched the skincare brand "ラクティフル," which contains the original moisturizing ingredient "高浸透乳酸菌エキス," derived from lactic acid bacteria, and introduced 2 products, "ラクティフル モイストアップ ローション" and "ラクティフル モイストアップ ミルク," as mail-order-only products last November.」

「In addition, it launched the new mail-order brand "ラクティフル" last November and released 2 skincare products.」

「In July, the company changed the package design and relaunched the medicated toothpaste ヤクルト 薬用アパコート S.E.<ナノテクノロジー>. It also launched コクルム ボディパウダー from the high-moisture body-care series コクルム, designed to reduce sticky perspiration and leave the skin feeling smooth.」

「Specifically, in April the company relaunched ラクトデュウ S.E.ローション１ from the ラクトデュウ basic skincare series, offering a light, moisturising feel. It also implemented brand revitalisation measures for the パラビオ series to encourage continued use of products in the range.」

「In January this year, the company relaunched the medicated moisturising serum ベルフェ モイスチュア エッセンス.」

「Specifically, for the ラクトデュウ skincare series formulated with a moisturising ingredient derived from lactic acid bacteria, the company aired television commercials featuring singer Chisato Moritaka (森高千里) in November last year, newly launched ラクトデュウ S.E.ローション２ and relaunched ラクトデュウ S.E.ミルク. It also implemented brand revitalisation measures for the high-performance パラビオ skincare series.」

「For cosmetics, we focused on activities to communicate the value of S.E. (Shirota Essence), an original moisturizing ingredient developed from the lactic acid bacteria research cultivated by the company since its founding, and worked to help customers achieve inner and outer beauty and increase the number of cosmetics users.」

「In March this year, the company launched the high-performance serum パラビオ ACセラム サイ from the パラビオ series, which incorporates Yakult's lactic acid bacteria fermentation technology, working to improve customer satisfaction and increase sales.」

「Specifically, in October last year the company launched ラクトデュウ S.E.クリーム from the ラクトデュウ basic skincare series, strengthening the series lineup and aiming to improve customer satisfaction. It also implemented brand revitalisation measures for the high-performance パラビオ skincare series to encourage continued use.」

「Specifically, in July the company introduced Coculme (コクルム), a new high-moisture body-care brand for adults with dry skin, and launched 3 products: body shampoo, refill body shampoo and body milk. In September, to commemorate the 50th anniversary of its full-scale cosmetics sales, it launched a limited-quantity ラクトデュウ S.E.ローション（ミニボトル付き） from the highly moisturising ラクトデュウ skincare series, working to expand contact with new customers and increase sales.」

「For cosmetics, the company focused on activities to disseminate the value of S.E. (Shirota Essence), an original moisturising ingredient developed from the lactic acid bacteria research it has cultivated since its founding, and worked to help customers achieve beauty from within and without and increase the number of cosmetics users. Specifically, it implemented brand revitalisation measures centred on the ラクトデュウ basic skincare series and the medicated toothpaste ヤクルト 薬用アパコート S.E.<ナノテクノロジー>, promoting continued use of the products. It also implemented advertising and other measures for internet sales, where demand has been trending higher amid the spread of COVID-19, to increase awareness and sales.」

「In January this year, the company launched ヤクルト アロマモイスト ハンドクリーム, aiming to expand contact with customers.」

「The company continued efforts to increase awareness of its internet sales through the Chinese e-commerce shopping site 天猫国際 (Tmall Global), which it launched in July last year.」

「Specifically, in July the company launched 2 products from the highly moisturising ラクトデュウ skincare series formulated with S.E. (Shirota Essence): ラクトデュウ S.E.クレンジング（オイル） and ラクトデュウ S.E.ウォッシング. It also launched a flagship store on the Chinese e-commerce shopping site 天猫国際 (Tmall Global), began sales and worked to increase revenue as a new initiative.」

「Specifically, from June the company implemented brand development measures for the ラクトデュウ basic skincare series and spring sales promotion measures for the medicated toothpaste ヤクルト 薬用アパコート S.E.<ナノテクノロジー>, working to encourage continued use of the products and increase sales.」

「The company launched パラビオ ACスペシャルプログラム セット in November last year and the medicated whitening serum クリスタンス ホワイトリペア エッセンス in March this year, working to improve customer satisfaction and increase sales.」

「In November last year, the company launched the limited-quantity パラビオ ACスペシャルプログラム セット, which allows users to experience the benefits of the high-performance パラビオ skincare series. In December, it relaunched ラミーヌ S.E., a haircare series focused on hair health and designed to address the concerns of mature customers, working to expand contact with new customers and increase sales.」

「In July, the company relaunched the highly moisturising ラクトデュウ skincare series formulated with S.E. (Shirota Essence). At the same time, it newly introduced ラクトデュウ S.E.ミルク, which had been frequently requested by customers, and aired television commercials to improve product awareness, working to increase sales.」

「From May, the company implemented promotional measures to mark the first anniversary of the relaunch of ヤクルト 薬用アパコート S.E.＜ナノテクノロジー＞, its medicated toothpaste, and conducted awareness activities concerning dental and oral health. Through these activities, it worked to encourage continued use of the product and increase sales.」

「The company relaunched ビサイクル リフトリペア エッセンス in November last year and the high-moisture whitening skincare リベシィホワイト series in March this year, working to improve customer satisfaction and increase sales.」

「In November last year, the company relaunched ビサイクル リフトリペア エッセンス, a beauty serum formulated with its original moisturising ingredient developed from bifidobacteria research and designed to give the skin firmness and resilience, with the aim of increasing sales.」

「For cosmetics, the company focused on disseminating the value of S.E. (Shirota Essence), an original moisturising ingredient developed from the lactic acid bacteria research it has cultivated since its founding. Through continued counselling-based door-to-door sales activities centred on パラビオ, リベシィ and リベシィホワイト, its leading basic skincare brands, the company worked to increase the number of regular users.」

「In May, the company relaunched the medicated toothpaste ヤクルト薬用アパコート S.E.<ナノテクノロジー>, with enhanced cavity and periodontal disease prevention and whitening benefits. It also newly introduced the smaller ヤクルト薬用アパコート S.E.<ナノテクノロジー> ポータブル, aiming to improve convenience for customers and increase sales.」

「For cosmetics, the company focused on disseminating the value of S.E. (Shirota Essence), an original moisturising ingredient developed from the lactic acid bacteria research it has cultivated since its founding. It continued counselling-based door-to-door sales activities centred on パラビオ, リベシィ and リベシィホワイト, its leading basic skincare brands.」

「In November last year, the company relaunched エジティックス モイストリペア エッセンス, a cream-type beauty serum formulated with the company's original moisturising ingredient that reduces the appearance of fine lines caused by dryness, with the aim of increasing sales.」

「Specifically, the company designated リベシィホワイト and ラクトデュウS.E.ローション as priority products for the second quarter and conducted sales activities focused on skin whitening and moisturising. It promoted the acquisition of new customers and continued use by existing customers, and worked to increase sales.」

「Specifically, in April the company launched ヤクルト スキンクリアリキッド, a wipe-off lotion that removes dead skin cells and other impurities to leave the skin soft and radiant. In June, it launched the fully renewed リベシィ series, newly formulated with 水丁香エキス, the company's original plant-derived ingredient, to further enhance its beauty benefits through the power of lactic acid bacteria and plants, with the aim of increasing sales.」

「In the パラビオ range, the company launched パラビオ ベースメイク in June last year and パラビオ ACクリーム サイ in November. Together with the skincare series launched the previous year, these products completed a full brand renewal, and the company worked to improve customer satisfaction and increase sales.」

「In November last year, the company relaunched パラビオ ACクリーム サイ, formulated with ラメラ粒子エクストラ, an improved moisturising ingredient developed by combining its lactic acid bacteria fermentation technology and longstanding research and development capabilities, with the aim of increasing sales.」

「Specifically, the company designated リベシィホワイト and ラクトデュウS.E.ローション as priority products for the second quarter and conducted activities focused on skin whitening and moisturising. It promoted the acquisition of new customers and continued use by existing customers, and worked to increase sales.」

「In June, the company launched パラビオ ベースメイク, formulated with skincare ingredients shared with the パラビオ skincare series to enhance the moisturising effect on the skin, with the aim of increasing sales.」

「Alongside strengthening the foundation of the cosmetics business, the company will pursue active international expansion.」