Research and Development of Functional, High-Value-Added Products

「As a product in the series of the Food with Function Claims dairy lactic acid bacteria beverage Y1000, we introduced Y1000 糖質オフ as a Food with Function Claims product in April of last year. The product has 32% fewer calories and 44% fewer sugars and reduced sweetness.」

「Yakult 400, Yakult 400 LT (sales ending June 2026) Yakult 400 Immune & Gut Health, Yakult 400 LT Immune & Gut Health (sales beginning June 2026)」

「For Y1000, we launched the dairy lactic acid bacteria beverage Y1000 糖質オフ as a Food with Function Claims product in April. In addition, to express the product features more directly, we changed the product name of the dairy lactic acid bacteria beverage ヤクルトファイブ to ヤクルトマルチビタミン in April, and the product name of the dairy lactic acid bacteria beverage Newヤクルトカロリーハーフ to Newヤクルト 糖質・カロリー50％オフ in June, relaunching both products after renewal.」

「As a product in the series of the Food with Function Claims dairy lactic acid bacteria beverage Yakult（ヤクルト）1000, we launched Yakult（ヤクルト）1000 糖質オフ nationwide in January of this year. The product has 32% less carbohydrates and calories and reduced sweetness. In March, we introduced it as a Food with Function Claims product.」

「By product, for the fermented milk ジョア series, we renewed the package design in April and ran a campaign using social media from August, revitalizing the brand.」

「For the dairy lactic acid bacteria beverage ヤクルト400W, which allows consumers to take Lactobacillus casei Shirota, which reaches the intestine alive, together with galacto-oligosaccharides, which increase beneficial bacteria in the intestine, we changed the flavor to provide a richer taste and changed the package design to make the product’s features easier to understand, introducing the renewed product last September.」

「For ヤクルト400W, we improved the flavor, changed the package design, and relaunched the product in September. For the ミルミル range of fermented milk products, we also changed the package design and relaunched the products in September. In addition, ソフール レモン in the hard-type yogurt ソフール series became available year-round from July.」

「For soft drinks, we expanded the sales area for 肝ファイン nationwide from April and worked to increase sales. 肝ファイン is a Food with Function Claims product containing an effective amount of anthocyanins derived from purple sweet potatoes and helping reduce levels of liver function-related enzymes, AST and γ-GTP.」

「In February of this year, we introduced the lactic acid bacteria fermented fruit juice beverage ヤクルトのおいしいはっ酵果実 as a Food with Function Claims product containing Lactobacillus LP0132（L.プランタルム YIT 0132） as its functional ingredient. The ingredient has been reported to help alleviate nasal discomfort caused by pollen, dust, and house dust, among other factors.」

「For ヤクルト400W, we aired television commercials featuring Shiro Ito and Yo Oizumi, working to increase product awareness. In addition, for the hard-type yogurt ソフール, we launched the limited-time product ソフール ぶどう in November, revitalizing the brand.」

「In addition, for the hard-type yogurt ソフール, we launched the limited-time product ソフール 白桃 in July, revitalizing the brand.」

「In addition to launching the limited-time hard-type yogurt product ソフール アップル, we aired television commercials for ヤクルト400W and ジョア featuring actors Yo Oizumi and Riisa Naka, respectively, working to increase product awareness.」

「In October, we launched nationwide Y1000, the dairy lactic acid bacteria beverage and retail product in the Yakult（ヤクルト）1000 series.」

「By product, in October of last year we launched Y1000, a retail product in the Yakult（ヤクルト）1000 series, and worked to increase product awareness, including by airing television commercials featuring singer MISIA. In the same month, we launched the limited-time hard-type yogurt product ソフール ぶどう, revitalizing the brand.」

「In addition to expanding the sales area for ヤクルト400Ｗ nationwide from August, we launched the limited-time hard-type yogurt product ソフール 白桃 in July, revitalizing the brand.」

「By product, we expanded the sales area for Yakult（ヤクルト）1000 nationwide from April, and for ヤクルト400Ｗ from the western Japan area to Tokyo and the 6 prefectures of the Kanto region from May.」

「We introduced the dairy lactic acid bacteria beverage ヤクルト400Ｗ in October of last year as a Food with Function Claims product that helps improve the intestinal environment and bowel movements.」

「By product, we launched the dairy lactic acid bacteria beverage ヤクルト400Ｗ as a Food with Function Claims product in October of last year and worked to communicate its product features.」

「In August, we expanded the sales area for the dairy lactic acid bacteria beverage Yakult（ヤクルト）1000 from Tokyo and the 6 prefectures of the Kanto region to all of Hokkaido, the entire Tohoku region, and Shizuoka, Yamanashi, Nagano, and Niigata prefectures. In September, we renewed the design of the ミルミル range of fermented milk products and revitalized both brands, including by airing television commercials.」

「We expanded the sales area for the dairy lactic acid bacteria beverage ヤクルト400Ｗ, launched ahead of schedule in Kyushu in January, to the Chugoku, Shikoku, Kinki, Hokuriku, and Tokai regions by June. In addition, we renewed the タフマン series of nutritional drinks in April, revitalizing the brand.」

「In January of this year, we introduced ヤクルト400W, a product in the core ヤクルト400 series, in the Kyushu region only. The product promotes “synbiotics,” allowing consumers to take Lactobacillus casei Shirota, which reaches the intestine alive, together with galacto-oligosaccharides, which increase lactic acid bacteria in the intestine.」

「In addition, in October of last year we launched the hard-type yogurt シンバイオティクス ヨーグルト Ｗ and the soft-type yogurts １日分の鉄＆葉酸ヨーグルト and アロエヨーグルト. In November, we launched the dairy lactic acid bacteria beverage BF－１（ビーエフワン） as Japan’s first Food with Function Claims product related to stomach health, strengthening our dairy product lineup.」

「By product, for the drinkable yogurt ジョア, we launched the limited-time 南国パイン in July, revitalizing the brand. In addition, we positioned Yakult（ヤクルト）1000, our first Food with Function Claims product, as a product for the next generation and began its advance launch in October across Tokyo and the 6 prefectures of the Kanto region. The product is a dairy lactic acid bacteria beverage with functions that help relieve stress and improve sleep quality during periods of temporary psychological stress.」

「For soft drinks, we renewed the package design of the vinegar drink 黒酢ドリンク in June, strengthening the health beverage category.」

「In March of this year, we introduced the dairy lactic acid bacteria beverage ヤクルトファイブ, formulated with Lactobacillus casei Shirota, which reaches the intestine alive, and 5 nutritional ingredients.」

「In the retail channel, we ran the consumer campaign ためして実感！ヤクルト キャンペーン from October through December of last year. From November through December, we also introduced the dairy lactic acid bacteria beverages Newヤクルト and Newヤクルトカロリーハーフ in Christmas-season limited packaging, working to increase sales. In addition, in October of last year we renewed the design of シンバイオティクス ヤクルト Ｗ and aired television commercials, strengthening sales mainly through convenience stores.」

「We also aired television commercials for the ミルミル range of fermented milk products and the drinkable yogurt ジョア. In addition, we renewed the design of the ミルミル range in September and ran a consumer campaign featuring original Disney-design merchandise for ジョア from July through September, revitalizing the brands.」

「In April, we also renewed the design of the dairy lactic acid bacteria beverage シンバイオティクス ヤクルト Ｗ, with the aim of increasing the number of stores handling it and its sales.」

「In October of last year, we introduced the personal-size dairy lactic acid bacteria beverage シンバイオティクス ヤクルト Ｗ, which allows consumers to take Lactobacillus casei Shirota, which reaches the intestine alive, together with galacto-oligosaccharides, which increase bifidobacteria in the intestine.」

「By product, for the drinkable yogurt ジョア, we continued to roll out packaging featuring Disney characters under a licensing agreement with Walt Disney Japan Co., Ltd., and introduced the limited-time ジョア まろやかハニー in November of last year. In addition, from November of last year we ran the ジョアでひと息 カラダにしあわせキャンペーン to revitalize the brand.」

「For juices and soft drinks, we renewed the design of the blood glucose management beverage ヤクルト蕃爽麗茶 in September. We also launched the new powdered product 手軽に蕃爽麗茶, strengthening our functional beverage offerings.」

「For juices and soft drinks, we launched the dairy beverage ミルージュ ソーダ in April and strengthened our functional beverage offerings by renewing the タフマン series in May.」

「For Newヤクルト カロリーハーフ, which has reduced calories and sweetness, we retained its clean flavor while reducing the sourness compared with the previous product, creating a more enjoyable and easy-to-drink flavor, and introduced it last May.」

「In addition, we introduced the limited-time product ジョア 贅沢オレンジ from September through December of last year.」

「By product, for the drinkable yogurt ジョア, we introduced the limited-time ジョア ピーチ, available through September.」

「We conducted activities to communicate the value of Lactobacillus casei Shirota and Bifidobacterium BY, centered on the renewed Newヤクルトカロリーハーフ launched in May and the fermented milk product ミルミル, with the aim of enhancing brand value.」

「We will continue working on the research and development of new products with a wide range of functions to meet our customers’ increasingly diverse needs.」