Lactobacillus LS1 Brand Refresh and Development of Latent Customers
First written in FY2016. 9 of 16 entries say "Advanced", first in FY2017-Q2. Latest entry: FY2023.
5 other companies' latest entry also says "Restated".
- FY2023RestatedAnnual report
「For the tablet product “Pinky FRESH,” the company is working to stimulate latent demand among new target customers.」
For Pinky FRESH, the company has reaffirmed its policy of stimulating latent demand among new target customers. - FY2021-Q2AdvancedAnnual report
「In addition to expanding sales channels for “SMART PACK,” a group of products for the “With Corona” era including “罪なきからあげ,” “HASHED POTATO” and “キャラメル×スコーン,” the company continues to pursue the creation of new markets, including by launching sales of the tablet product “Pinky FRESH,” which has been registered as a food with function claims.」
In the tablet business, sales of “Pinky FRESH,” a food with function claims, began, advancing market creation through new products. - FY2020AdvancedAnnual report
「For tablet products, the company will seek to increase sales through new products based on new research findings and work to make the earnings structure, which has improved in recent years, even more robust.」
For the tablet business, including 乳酸菌LS1, the company has indicated a policy of developing new products based on new research findings and increasing sales. - FY2019RestatedAnnual report
「In the tablet division, “乳酸菌LS1,” which contributes to maintaining the oral environment, underwent a renewal in January 2019, approximately 3 years after the previous renewal, and the company advanced a marketing strategy aimed at strengthening customer acquisition among people interested in preventive dentistry and reducing costs.」
Following the brand renewal in January 2019, marketing aimed at acquiring customers interested in preventive dentistry and reducing costs has continued. - FY2019-Q3AdvancedAnnual report
「In the tablet division, the “乳酸菌LS1” brand, which contributes to maintaining balance in the oral environment, underwent a brand renewal in January 2019, approximately 3 years after the previous renewal, and the company advanced a marketing strategy to strengthen customer acquisition among people interested in preventive dentistry.」
For 乳酸菌LS1, the brand was renewed in January 2019 for the first time in approximately 3 years, and marketing aimed at acquiring customers interested in preventive dentistry was advanced. - FY2019-Q2RestatedAnnual report
「In the tablet division, the company advanced a marketing strategy to strengthen customer acquisition among people interested in preventive dentistry for “乳酸菌LS1,” which contributes to maintaining balance in the oral environment.」
For 乳酸菌LS1, marketing aimed at acquiring customers interested in preventive dentistry continues. - FY2019-Q1RestatedAnnual report
「In the tablet division, the company advanced a marketing strategy to strengthen customer acquisition among people interested in preventive dentistry for “乳酸菌LS1,” which contributes to maintaining balance in the oral environment.」
For 乳酸菌LS1, marketing aimed at acquiring customers interested in preventive dentistry continues. - FY2018AdvancedAnnual report
「The company also increased the number of preventive dentistry clinics handling the product, strengthened sales through dental channels and promoted product PR through owned media disseminating joint research activities with dentists and universities.」
For 乳酸菌LS1, the company expanded distribution through preventive dentistry clinics, strengthened dental sales and advanced product PR through owned media covering joint research. - FY2018-Q3RestatedAnnual report
「The company also increased the number of preventive dentistry clinics handling the product, strengthened sales through dental channels and promoted preventive dentistry awareness activities for athletes in cooperation with schools, adult sports clubs and sports trainers.」
For 乳酸菌LS1, the company continues to expand distribution through preventive dentistry clinics, strengthen dental sales and conduct awareness activities for athletes. - FY2018-Q2AdvancedAnnual report
「During the cumulative consolidated second quarter, the tablet division completely revamped the website in November to strengthen customer acquisition among people interested in preventive dentistry for “乳酸菌LS1,” which contributes to maintaining balance in the oral environment. The company also increased the number of preventive dentistry clinics handling the product, strengthened sales through dental channels and promoted preventive dentistry awareness activities for athletes in cooperation with schools, adult sports clubs and sports trainers.」
For 乳酸菌LS1, the website was completely revamped in November, and the company expanded distribution through preventive dentistry clinics, strengthened dental sales and advanced awareness activities for athletes. - FY2018-Q1AdvancedAnnual report
「In the tablet division, the company promoted sales at dental clinics for “乳酸菌LS1,” which contributes to maintaining balance in the oral environment, and promoted preventive dentistry awareness activities for athletes in cooperation with sports trainers.」
For 乳酸菌LS1, the company advanced sales through dental clinics and awareness activities for athletes in cooperation with sports trainers. - FY2017AdvancedAnnual report
「In the tablet division, the renewed “乳酸菌LS1” brand achieved some results in expanding trials among a new customer segment, homemakers, and increasing the customer base. To address diverse oral-care needs, the company aims to efficiently develop loyal customers by strengthening cooperation in sales and awareness activities at preventive dentistry groups.」
For 乳酸菌LS1, the company reported some success in expanding trials among homemakers and increasing the customer base, and is strengthening sales and awareness activities through preventive dentistry groups. - FY2017-Q3AdvancedAnnual report
「In the tablet division, the company worked to strengthen mail-order sales of “乳酸菌LS1,” which contributes to maintaining balance in the oral environment, began selling it at preventive dentistry clinics and promoted oral-care awareness activities for athletes.」
For 乳酸菌LS1, the company implemented measures to expand sales and awareness, including strengthening mail-order sales, beginning sales at preventive dentistry clinics and conducting awareness activities for athletes. - FY2017-Q2AdvancedAnnual report
「During the cumulative consolidated second quarter, the tablet division increased the number of new customers, mainly through web advertising, to strengthen mail-order sales of “乳酸菌LS1,” which contributes to maintaining balance in the oral environment.」
To strengthen mail-order sales of 乳酸菌LS1, initiatives centered on web advertising led to an increase in new customers. - FY2017-Q1RestatedAnnual report
「In the tablet division, the company worked to increase awareness of the concept and the number of customers for “乳酸菌LS1,” which contributes to maintaining balance in the oral environment.」
For 乳酸菌LS1, increasing awareness of the concept and the customer base continues to be a priority and focus of initiatives. - FY2016First statedAnnual report
「In the tablet division, a challenge for “乳酸菌LS1,” a product whose brand was renewed in April 2016, is to increase awareness and trial among prospective target customers. The age groups for which oral health is important are broad, so the company will strengthen product design and its approach to developing customers.」
Following the brand renewal in April 2016, the company identified increasing awareness and trial, and strengthening product design and its approach, as priorities.