Value-Added Management and Establishing “Koikeya Quality”

「During the consolidated fiscal year, the company continued to promote market expansion through the thorough implementation of its value-added strategy, while working to expand production capacity and improve logistics efficiency through the operation of the Chubu Plant.」

「For the fiscal year ending March 2026, the company is pursuing its business with three main strategic priorities: continued expansion of sales of high-value-added products and other items, ongoing development of new-concept products, and expansion of production capacity and improvement of logistics efficiency through the operation of the Chubu Plant.」

「For the fiscal year ending March 2025, the company is continuing to pursue its business under three strategic priorities: continued expansion of sales of high-value-added products and other items, measures to address inflation and strengthen its manufacturing structure, and ongoing development of new-concept products. In terms of product strategy, the company is developing a product portfolio designed to accelerate its value-added strategy.」

「For the fiscal year ending March 2024, the company is pursuing its business under three strategic priorities: continued expansion of sales of high-value-added products and other items, measures to address inflation and strengthen its manufacturing structure, and ongoing development of new-concept products. During the nine months ended December 2023, sales of “Koikeya Potato Chips,” which underwent a full renewal in the previous fiscal year to modernize the brand, performed well. In addition, existing brands, particularly corn brands such as “Scone,” “Don Tacos” and “Polinky,” as well as large-pack products, performed strongly. Together with active investment in advertising, these factors resulted in sales substantially exceeding the plan.」

「For the fiscal year ending March 2024, the company is pursuing its business under three strategic priorities: continued expansion of sales of high-value-added products and other items, measures to address inflation and strengthen its manufacturing structure, and ongoing development of new-concept products.」

「For the fiscal year ending March 2024, the company is pursuing its business under three strategic priorities: continued expansion of sales of high-value-added products and other items, measures to address inflation and strengthen its manufacturing structure, and ongoing development of new-concept products.」

「For the fiscal year ended March 2023, the company pursued its business under three strategic priorities: expanding sales of high-value-added products and products made from ingredients other than potatoes, responding to pressure on profits from soaring raw material prices, and maximizing the use of the Kanto No. 3 Plant and Kyushu Aso Plant while producing hits among new-concept products.」

「During the nine months ended December 2022, major renewals of corn products such as “Scone” and “Don Tacos” proved successful, increasing the sales mix of products made from ingredients other than potatoes. “KOIKEYA The 海老,” a wheat-based product, was also well received and contributed to the transition toward a profit structure less dependent on potato chips.」

「During the nine months ended December 2022, major renewals of corn products such as “Scone” and “Don Tacos” proved successful, increasing the sales mix of products made from ingredients other than potatoes. “KOIKEYA The 海老,” a wheat-based product, was also well received and contributed to building a profit structure less dependent on potato chips.」

「For the fiscal year ending March 2023, the company is pursuing its business under three strategic priorities: expanding sales of high-value-added products and products made from ingredients other than potatoes, responding to pressure on profits from soaring raw material prices, and maximizing the use of the Kanto No. 3 Plant and Kyushu Aso Plant while producing hits among new-concept products.」

「For the fiscal year ending March 2022, the company pursued its business under three strategic priorities: continuing to expand sales of high-value-added products, developing new-concept products to meet demand in the “With COVID-19” era, and improving the profitability of existing product lines through measures including logistics cost reductions using the newly established Kyushu Aso Plant and price revisions.」

「In our product strategy, we launched “KOIKEYA The Nori-shio” and “KOIKEYA The Koji-shio,” products commemorating the 60th anniversary of Koikeya potato chips that had been launched ahead of schedule through convenience stores in September 2021, at supermarkets and other outlets nationwide in October 2021. From October through November, we also launched tasting products featuring different branded potatoes under “Jagaimo Kokochi.”」

「For the fiscal year ending March 2022, the company is pursuing its business under three strategic priorities: continuing to expand sales of high-value-added products, developing new-concept products with an eye to the “After COVID-19” era, and improving the profitability of existing products, including reducing logistics costs by utilizing the Kyushu Aso Plant and responding to soaring raw material costs.」

「For the fiscal year ending June 2021, the company is pursuing its business under three themes: continuing to expand sales of high-value-added products, developing products to meet demand in the “With COVID-19” era, and rebuilding its logistics system through a fundamental review of its supply chain management structure.」

「For the fiscal year ending June 2021, the company is pursuing its business under three themes: continuing to expand sales of high-value-added products, developing products to meet demand in the “With COVID-19” era, and rebuilding its logistics system through a fundamental review of its supply chain management structure.」

「For the fiscal year ending June 2021, the company is pursuing its business under three themes: continuing to expand sales of high-value-added products, developing products to meet demand in the “With COVID-19” era, and rebuilding its logistics system through a fundamental review of its supply chain management structure.」

「For the fiscal year ending June 2020, the company addressed three key priorities: expanding sales of high-value-added products, improving the profitability of staple products and other items, and developing new products.」

「The company continued to work on the strategy for the fiscal year ending June 2020, which called for expanding sales of high-value-added products, improving the profitability of staple products and other items, and developing new products.」

「The company continued to work on the strategy for the fiscal year ending June 2020, which called for expanding sales of high-value-added products, improving the profitability of staple products and other items, and developing new products.」

「The company steadily advanced its strategy for the fiscal year ending June 2020, which called for expanding sales of high-value-added products, improving the profitability of staple products and other items, and developing new products.」

「Potato chips performed well, supported by the texture and quality of the ingredients of the “Jaga Imo Cocchi” brand, as well as the perceived quality of the products, including their packaging design. The company also strengthened its brands and laid the foundation for expanding the market for high-value-added products through active product initiatives, including the renewal of the “KOIKEYA PRIDE POTATO” brand.」

「Against this backdrop, as part of its marketing strategy for the core snack business, the company actively pursued initiatives centered on enhancing the value of potato chips through high-value-added products and revitalizing existing brands.」

「In October, the company revamped the "KOIKEYA PRIDE POTATO" brand, refreshing its flavors and package design under the concept of "no additives," and worked to strengthen the brand and expand sales through advertising.」

「Against this backdrop, as part of its marketing strategy for the core snack business, the company actively pursued initiatives centered on enhancing the value of potato chips through high-value-added products, developing products to meet diversifying demand resulting from changes in the social environment, and revitalizing existing brands.」

「In marketing, the company launched the "Koikeya JAPAN PRIDE Project" under the concept "Spread Japan's greatness to the world," and developed flavor variations using Japanese ingredients, package designs and advertising campaigns.」

「Against this backdrop, as part of its marketing strategy to create a premium line of snack foods in its core snack business, the company held a media presentation in January 2018 and launched the "Koikeya JAPAN PRIDE Project" under the concept "Spread Japan's greatness to the world through KOIKEYA PRIDE POTATO."」

「In its core snack business, the company pursued a marketing strategy focused on shifting toward high-value-added products and creating a premium line of snack foods. It also revamped the existing “KOIKE-YA Potato Chips” series and implemented measures to enhance the value of potato chips.」

「As a marketing strategy, the company's snack business sought to shift toward high-value-added products and pursued a strategy of creating a premium line of snack foods, while also working to revitalize existing brands. In addition to the first product in the premium line, the "KOIKEYA PRIDE POTATO" brand, which emphasizes the ingredients and production methods, the company launched "SUGOON" in July 2017 as the second product, upgrading its focus on ingredients from the "Scone" product. The company worked to expand sales and strengthen the brands, including by launching new TV commercials for each.」

「The source of the company's corporate value is value-added management. The company will refine and create "Taste," which brings out the deliciousness of the ingredients; "Local for All," which delivers regional Japanese ingredients nationwide; and "Modern Quality," a new value in snacks, as "Koikeya quality."」

「Against this backdrop, a proposal concerning the reorganization of the Group was approved at the company's annual general meeting of shareholders, and the company began operating as "New Koikeya" on 1 October 2016, shifting toward value-added management. It will refine and create the sources of corporate value as "Koikeya quality": ① "Taste," which brings out the deliciousness of the ingredients; ② "Local for All," which delivers regional Japanese ingredients nationwide; and ③ "Modern Quality," a new value in snacks. In the snack business, the company sought to shift toward high-value-added products symbolizing "New Koikeya" and launched new products under 3 brands.」

「The company began operating as "New Koikeya" on 1 October 2016 and shifted toward value-added management. It will refine and create the sources of corporate value as "Koikeya quality": ① "Taste," which brings out the deliciousness of the ingredients; ② "Local for All," which delivers regional Japanese ingredients nationwide; and ③ "Modern Quality," a new value in snacks.」