Launch of the magazine “AFFLUENT” for affluent customers
First written in FY2023-Q1. 4 of 5 entries say "Advanced", first in FY2023-Q2. Latest entry: FY2024-Q1.
No other company in this theme has enough history to compare yet.
- FY2024-Q1AdvancedAnnual report
「In new media, the Company published the magazine “AFFLUENT” for affluent customers in September and November 2023 and the childcare support magazine “Mama Cocotte®” in October 2023, and sales of all these publications increased.」
The Company stated that the magazine “AFFLUENT” for affluent customers was published in September and November 2023 and that sales increased. - FY2023AdvancedAnnual report
「In new media, the Company published the magazine “AFFLUENT” for affluent customers in March 2023, the childcare support magazine “Mama Cocotte®” in April, and the supplementary career education material “Hakken Tanken” for elementary and junior high school students. All have performed well.」
The Company reported the March 2023 publication and strong performance of “AFFLUENT” and continues to develop targeted new media. - FY2023-Q3AdvancedAnnual report
「In new media, the Company published the magazine “AFFLUENT” for affluent customers in March 2023, the childcare support magazine “Mama Cocotte®” in April, and the supplementary career education material “Hakken Tanken” for elementary and junior high school students. All have performed well.」
The Company reported the March 2023 publication of the magazine “AFFLUENT” for affluent customers, which has been performing well as new media addressing customers’ need for targeted promotional activities. - FY2023-Q2AdvancedAnnual report
「In November 2022, the Company also began publishing the magazine “AFFLUENT” for affluent customers. As a product tailored to customers’ need to target their promotional activities more precisely, the Company plans to increase the number of publications and strengthen sales from March onward.」
The Company indicated its policy of increasing the number of “AFFLUENT” publications and strengthening sales from March 2023 onward following its launch in November 2022. - FY2023-Q1First statedAnnual report
「In new media, in addition to launching the childcare support magazine “Mama Cocotte®” in October 2022, the Company began publishing the magazine “AFFLUENT” for affluent customers in November 2022. These media products enable the Company to offer products tailored to customers seeking to target their promotional activities more precisely, and have received customer support.」
The Company began publishing the magazine “AFFLUENT” for affluent customers in November 2022 and is developing it as new media addressing customers’ need for targeted promotional activities.