Activities to Address Local Issues through CSV

「In November 2024, we promoted the nationwide expansion of the “♯Nippon Orange Symbol Movement” and obtained support from approximately 1,500 landmarks, government offices and private-sector facilities. We are developing CSV activities made possible by our Group’s nationwide advertising operations.」

「賛同スポット･企業は過去最高となる1,500件に及びました。」

「In November 2024, we promoted the nationwide expansion of the “♯Nippon Orange Symbol Movement” and obtained support from more than 1,000 landmarks, government offices and private-sector facilities. We are developing CSV activities made possible by our Group’s nationwide advertising operations.」

「Under the principle of “contributing to local communities,” our Group continues CSV (Creating Shared Value) activities in major regional free magazine distribution areas, including ongoing efforts to raise awareness of child abuse prevention and 189, as well as support for career education at elementary and junior high schools through the efforts of local private-sector businesses.」

「As an approach based on CSV (Creating Shared Value, resolving social issues through business activities), an extension of CSR (corporate social responsibility), we continued raising awareness of child abuse prevention and the 189 hotline in the areas covered by our company-operated regional free magazines and elsewhere, while working to expand publication of the career education supplementary textbooks “Oshigoto Note” and “Oshigoto Book,” which support career education at elementary and junior high schools through the efforts of local private-sector businesses.」

「As a specific initiative, we held the “Half-Price Festival” simultaneously in the August issues of 82 company-owned magazines nationwide and on the “フリモ” app to support local stores. As a result, the “フリモ” app reached 100,000 downloads in September.」

「We will take the initiative in continuing efforts to address local issues by leveraging the characteristics of our Group’s regional free magazines, particularly their high household coverage within each prefecture, including child abuse prevention campaigns in Gifu and Gunma prefectures and a campaign in Aichi Prefecture to escape its position as the prefecture with the highest consecutive number of traffic fatalities.」

「In response to the social issues of loneliness and social isolation caused by the COVID-19 pandemic, and based on the purpose of Happy Media®, we planned a “I’m Doing Well! How About You?” feature for the July issues of regional free magazines nationwide. We published and distributed smiles from more than 100,000 readers and advertisers across 82 magazines to households in the distribution areas.」

「We have also expanded initiatives to address local issues by leveraging the characteristics of our community free magazines, particularly their high household coverage. As part of CSV (Creating Shared Value), we ran the “Say Goodbye 16” campaign in Aichi Prefecture, where our household coverage is approximately 80%, to end its consecutive ranking as the prefecture with the highest number of traffic fatalities, and a “Preventing Child Abuse” campaign in Gifu Prefecture, where coverage is approximately 90%. From the current fiscal year, we have also launched a “Preventing Child Abuse” campaign in Gunma Prefecture.」

「Furthermore, from the current fiscal year, as CSV (Creating Shared Value), an advancement of CSR (corporate social responsibility), we undertook efforts to address local issues by leveraging the characteristics of our regional free magazines, particularly their high household coverage. With sponsorship from local businesses, we launched the “Say Goodbye 15” campaign in Aichi Prefecture, where 80% of households are covered, to escape its position as the prefecture with the highest consecutive number of traffic fatalities, and a child abuse prevention campaign in Gifu Prefecture, where coverage exceeds 90%.」

「From the current fiscal year, as part of our CSV activities, we began working to address issues facing local communities within our business areas, including the elimination of traffic fatalities in Aichi Prefecture and the prevention of child abuse in Gifu Prefecture.」