Integrating Free Magazines and Digital Media Through Cross-Media
First written in FY2016. 33 of 36 entries say "Advanced", first in FY2017-Q1. Latest entry: 2026-11-06.
0 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「The group set “50X (Fifty X)” as its slogan for the next fiscal year (the 49th fiscal year). Positioning the next fiscal year, the business year immediately preceding the 50th fiscal year, as a turning point and starting point for the next 50 years and for becoming a 100-year company, we will fundamentally transform (X) ourselves into a “regional data infrastructure company” by promoting “Hybrid Advertising 2.0” and “AI Driven.”」
The initiative to combine print and digital media has been organized as the next stage of transformation toward “Hybrid Advertising 2.0,” “AI Driven” and a “regional data infrastructure company.” - 2026-05-08AdvancedFinancial results presentation materials
「49期はSNS/GoogleMAP/LP/予約機能等あらゆるWEB露出を取込む2.0ver.へとステージを上げます。」
紙媒体とデジタル媒体を組み合わせるハイブリッド広告について、従来の連携から、SNS、Google MAP、LP、予約機能など幅広いWeb露出を取り込む段階へ具体化している。 - FY2026-H1AdvancedAnnual report
「During the interim consolidated accounting period (1 April 2025 to 30 September 2025), along with the continued promotion of “hybrid advertising,” which combines the advantages of print and digital media,」
We continued promoting hybrid advertising that combines print and digital media and advanced to the stage of combining practical data with AI advertising-production functions. - FY2025AdvancedAnnual report
「The group is promoting “hybrid advertising,” which combines the 30-year history and reliability of Happy Media and print media with the advantages of digital media, including its volume of information, convenience, interactivity and responsiveness. This involves analyzing reader responses across numerous factors, including region and circulation, timing such as advertising period and number of insertions, advertising content such as industry and recruitment, editorial content such as size, placement, color, photographs and taglines, and whether coupons are offered and their benefits. We are “making advertising scientific” by instantly compiling and analyzing more than 1 million responses to advertisements each month,」
We have put the integration of print and digital media into practice through “hybrid advertising,” which analyzes more than 1 million reader responses each month. - FY2025-H1AdvancedAnnual report
「The group has set “Data Driven” as its slogan for the current fiscal year and is promoting effective advertising proposals based on practical data accumulated through “hybrid advertising,” which combines the group’s original SP media and NW media. Specifically, by researching and analyzing optimal promotional methods suited to different trade-area sizes and regional characteristics, and by sharing examples of strong responses and issues within the group, we are consolidating and using practical knowledge from across the group to propose advertising media with high advertising value and area-marketing methods to clients.」
We are putting the cross-media integration of print and digital into practice through hybrid advertising that combines SP media and NW media, research and analysis of practical data, and the sharing and use of knowledge within the group. - FY2024-Q1RestatedAnnual report
「The group set “不易流行” as its management theme for the current fiscal year and, under the slogan “ABCX,” pursued the evolution of free-media advertising through the measurement and analysis of advertising effectiveness enabled by DX (A, Advertising), in order to achieve its management philosophy, which has remained unchanged since its founding.」
The integration of print and digital media continues to be positioned as the evolution of free-media advertising through the measurement and analysis of advertising effectiveness. - FY2023AdvancedAnnual report
「• Building and analyzing one of Japan’s largest databases of big data on free-media reader responses (a database for AI) to support effective advertising proposals (measuring advertising effectiveness and strengthening feedback to clients based on proactive responses and actions by readers and users, such as reader submissions, survey responses, prize applications, use of links to websites and apps, and coupon use)」
For the integration of print media with the web and apps, we progressed beyond conventional redirection and coupon use to convert reader responses into big data, build a database for AI and measure advertising effectiveness. - FY2023-Q3AdvancedAnnual report
「Strengthening the measurement of advertising effectiveness and feedback to advertisers based on proactive responses and actions by readers and users, such as reader submissions, survey responses, prize applications, links to websites and apps, and coupon use, together with effective advertising proposals based on analysis of one of Japan’s largest reader-response datasets.」
For the integration of print media with the web and apps, we outlined measures to strengthen advertising-effectiveness measurement, data analysis and feedback to advertisers based on reader behavior, in addition to existing redirection and coupon offerings. - FY2023-Q2RestatedAnnual report
「Initiatives aimed at “Co-creating ‘print distribution’ and ‘the web,’” specifically using QR codes in our own Happy Media(R) “地域みっちゃく生活情報誌(R)” to improve advertising effectiveness and strengthening links between print media and the “フリモ” coupon app, “まちJOB” and “フリモール.」
We continued promoting cross-media integration through links between print media and the web, QR codes, フリモ, まちJOB and フリモール. - FY2023-Q1AdvancedAnnual report
「The group set its management theme for the current fiscal year (the 45th fiscal year) as “Charge through the era of DX!” and promoted sales initiatives that contribute to revitalizing local economies under the slogan “Co-creating ‘print distribution’ and ‘the web,’” which continued from the previous fiscal year. Specifically, these included using QR codes in our own Happy Media(R) “地域みっちゃく生活情報誌(R)” (hereinafter, regional free magazines) to improve advertising effectiveness, strengthening links between print media and the “フリモ” coupon app, “まちJOB” and “フリモール,” proposing advertising SP solutions incorporating web initiatives such as “Japan Local Media Network/JLMN” (https://adnavi.info) and measures to support local shopping districts, and providing DX products to improve management efficiency. As a result, advertising revenue from our own media for the quarter was ¥1,096 million, up 4.2% year on year.」
We continued linking print and web media by combining QR codes, フリモ, まちJOB, フリモール, JLMN and DX products, and advertising revenue from our own media increased 4.2% year on year. - FY2022AdvancedAnnual report
「The “フリモ” app, which began operating in April 2021, exceeded 100,000 downloads in the first half through initiatives linked to regional free magazines, including the “Half-Price Festival,” and had exceeded 200,000 downloads as of the end of March 2022.」
Downloads of the フリモ app increased from more than 100,000 in the first half to more than 200,000 at the end of March 2022. We are also advancing advertising proposals based on initiatives linked to print media and analysis of usage data. - FY2022-Q3AdvancedAnnual report
「Under these circumstances, in line with the group’s management theme for the current fiscal year, “Bring DX to the community!”, we worked to enhance the value of our own media through collaboration and hybridization between the internet and our core product, Happy Media(R) “地域みっちゃく生活情報誌(R)” (hereinafter, regional free magazines), including the introduction of the “フリモ” coupon app for smartphones and other devices, expanded functions such as the “まちJOB” recruitment advertising service, and the launch of “フリモール,” which enables users to conveniently order selected products from across Japan. We focused on advertising sales that support the marketing of advertisers and sponsors essential to revitalizing local economies in the with-COVID environment.」
For the integration of print media and the internet, we advanced the digital and hybrid transformation of our own media by expanding フリモ’s coupon and recruitment advertising functions and launching フリモール. - FY2022-Q2AdvancedAnnual report
「We worked to provide services that support advertisers facing a challenging business environment and local governments with growing public-relations needs, including proposals that enhance advertising value through hybrid print and online advertising, the introduction of the “フリモ” coupon app, which is linked to the magazine and can be used on smartphones and other devices, and proposals for DX products that help reduce expenses. As a specific initiative, we held the “Half-Price Festival” simultaneously in the August issues of 82 company-owned magazines nationwide and on the “フリモ” app to support local stores. As a result, the “フリモ” app reached 100,000 downloads in September.」
We advanced proposals for hybrid print and online advertising, the フリモ app and DX products, and held the Half-Price Festival across 82 company-owned magazines. The フリモ app reached 100,000 downloads in September. - FY2022-Q1AdvancedAnnual report
「As a specific initiative under the theme “Bring DX to the community!”, in addition to publishing and analyzing QR codes in regional free magazines, which began in earnest this year, we launched the “フリモ” app from the first quarter. The smartphone app provides store information and neighborhood coupons and further enhances the complementary relationship between online advertising and our own Happy Media(R) media.」
In addition to the existing フリモ, AR and IoP initiatives, we began publishing and analyzing QR codes in regional free magazines and launched the フリモ app, which provides store information and nearby coupons. - FY2021AdvancedAnnual report
「In the IT business, we promoted advertising that combines free magazines with the internet (IoP: Internet of Paper), including the regional community lifestyle portal site “フリモ＼FRIMO(R)” (furimo.jp) and the “フリモAR” augmented reality (AR) smartphone app. We also developed an original multiplatform application that provides easy and convenient access to local special offers and coupons. Membership of the regional community lifestyle portal site “フリモ＼FRIMO(R)” (furimo.jp) was 152,546, the number of listed stores was 37,174, and downloads of the “フリモAR” augmented reality (AR) smartphone app totaled 169,150.」
In addition to promoting IoP, we proceeded with developing an original multiplatform application. The user base expanded to 152,546 members and 169,150 AR app downloads. - FY2021-Q3AdvancedAnnual report
「In the IT business, in addition to promoting advertising that combines the free magazine and the internet (IoP: Internet of Paper), through the regional community lifestyle portal site “フリモ＼FRIMO(R)” (furimo.jp), developed as a media mix of the free magazine and the web, and the “フリモAR” augmented reality (AR) smartphone app, we invested resources in expanding content such as prospectus tools, proposals and marketing reports to strengthen inside sales support for the sales division, and in developing next-generation applications linked to print media. Membership of the regional community lifestyle portal site “フリモ＼FRIMO(R)” (furimo.jp) was 151,936, the number of listed stores was 40,416, and downloads of the “フリモAR” augmented reality (AR) smartphone app totaled 165,826.」
For IoP, which combines print media with the web and AR, the user base expanded to 151,936 members, 40,416 listed stores and 165,826 AR app downloads, while resources were also invested in developing sales-support content and an app linked to print media. - FY2021-Q2AdvancedAnnual report
「Membership of the regional community lifestyle information portal site “フリモ＼FRIMO(R)” (furimo.jp) was 151,242, and the number of listed stores was 40,081. Downloads of “フリモAR,” an augmented reality (AR) smartphone app, totaled 162,459.」
From FY2021-Q1, membership increased from 150,422 to 151,242, listed stores from 39,317 to 40,081, and AR app downloads from 159,362 to 162,459, expanding the platform linking print media with the web and AR. - FY2021-Q1AdvancedAnnual report
「Membership of the regional community lifestyle information portal site “フリモ＼FRIMO(R)” (furimo.jp) was 150,422, and the number of listed stores was 39,317. Downloads of “フリモAR,” an augmented reality (AR) smartphone app, totaled 159,362.」
From 149,679 members, 39,081 listed stores and 156,299 app downloads at the end of FY2020, each user base expanded. The IoP platform combining print media with the web and AR continued to advance. - FY2020AdvancedAnnual report
「Membership of the regional community lifestyle portal site “フリモ＼FRIMO(R)” (furimo.jp), developed as a media mix of the free magazine and the web, was 149,679, up 3.1% year on year, while the number of listed stores was 39,081, up 4.5%. Downloads of “フリモAR,” a free augmented reality (AR) smartphone app distributed as part of the initiative to combine the free magazine and the internet in advertising (IoP: Internet of Paper), totaled 156,299, up 20.3% year on year.」
Membership and listed stores on フリモ, together with downloads of フリモAR, increased year on year, further expanding the platform linking print media with the web and AR. - FY2020-Q3AdvancedAnnual report
「In the IT business, membership of the regional community lifestyle portal site “フリモ＼FRIMO(R)” (furimo.jp), developed as a media mix of the free magazine and the web, was 148,669, up 3.6% year on year, while the number of listed stores was 38,632, up 5.4%. Downloads of “フリモAR,” a free augmented reality (AR) smartphone app distributed as part of the initiative to combine the free magazine and the internet in advertising (IoP: Internet of Paper), totaled 149,011, up 24.9% year on year.」
Membership of フリモ and downloads of フリモAR increased year on year, expanding the platform linking print media with the web and AR. The number of listed stores was 38,632, up year on year but slightly down from the previous quarter. - FY2020-Q2AdvancedAnnual report
「In the IT business, membership of the regional community lifestyle information portal site “フリモ＼FRIMO(R)” (furimo.jp), developed as a media mix of the free magazine and the web, was 147,664, up 5.3% year on year, while the number of listed stores was 38,644, up 7.5%. Downloads of “フリモAR,” a free augmented reality (AR) smartphone app distributed as part of the initiative to combine print media and the internet (IoP: Internet of Paper), totaled 143,527, up 27.7% year on year.」
The number of FRIMO members and listed businesses, as well as FRIMO AR downloads, increased from the same period of the previous year, expanding the foundation for linking print media with the web and AR. - FY2020-Q1AdvancedAnnual report
「The regional lifestyle information portal FRIMO® (furimo.jp), developed as a media mix of free magazines and the web, had 146,481 members, up 4.0% year on year, and 38,184 listed businesses, up 7.7%. Downloads of the FRIMO AR® augmented-reality app for smartphones, distributed free of charge as part of our IoP (Internet of Paper) advertising initiative combining free magazines with the internet, reached 137,308, up 33.1% year on year.」
The number of FRIMO members and listed businesses, as well as FRIMO AR downloads, increased from the same period of the previous year, expanding the foundation for linking print media with the web and AR. - FY2019AdvancedAnnual report
「The IT business, developed as a media mix of free magazines and the web, and the regional lifestyle information portal FRIMO® (furimo.jp) had 145,119 members, up 4.1% year on year, and 37,394 listed businesses, up 9.1%. As part of our efforts to develop new advertising combining free magazines as print media with the internet, known as IoP (Internet of Paper), we distribute the FRIMO AR® augmented-reality app for smartphones free of charge. App downloads reached 129,883, up 40.9% year on year.」
The number of FRIMO members and listed businesses, as well as FRIMO AR downloads, increased from the same period of the previous year, expanding the foundation for linking print media with the web and AR. - FY2019-Q3AdvancedAnnual report
「As part of our efforts to develop new advertising combining free magazines and other print media with the internet, known as IoP (Internet of Paper), we distribute the FRIMO AR augmented-reality app for smartphones free of charge. Total installations reached 119,347, up 62.5% year on year. In the second quarter, we launched the HAPPY MEDIA Channel on YouTube, enabling viewers nationwide to watch FRIMO AR videos featuring abundant local content, and continued to promote IoP.」
Total FRIMO AR installations increased to 119,347, and the launch of the YouTube channel expanded the link between print media and the internet. - FY2019-Q2AdvancedAnnual report
「As part of our efforts to develop new advertising combining free magazines and other print media with the internet, known as IoP (Internet of Paper), we distribute the FRIMO AR augmented-reality app for smartphones free of charge. Total installations reached 112,413, up 78.0% year on year. In the second quarter, we launched the HAPPY MEDIA Channel on YouTube, enabling viewers nationwide to watch FRIMO AR videos featuring abundant local content, and continued to promote IoP.」
Total FRIMO AR installations increased to 112,413, and in the second quarter we also launched a YouTube channel, concretely expanding the link between print and the internet. - FY2019-Q1AdvancedAnnual report
「As part of our efforts to develop new advertising combining free magazines and other print media with the internet, known as IoP (Internet of Paper), we distribute the FRIMO AR® augmented-reality app for smartphones free of charge. Downloads reached 103,132, up 80.4% year on year. The IT business, developed as a media mix of free magazines and the web, and the regional lifestyle information portal FRIMO® (furimo.jp) had 140,880 members, up 4.8% year on year, and 35,463 listed businesses, up 13.1%.」
FRIMO AR downloads, FRIMO members and listed businesses increased from the same period of the previous year, expanding the foundation for linking print and the internet. - FY2018AdvancedAnnual report
「The regional lifestyle information portal FRIMO® (furimo.jp) had 139,399 members, up 5.4% year on year, and 34,273 listed businesses, up 12.8%. App downloads reached 92,195, up 85.1% year on year, and we are focusing on making the service a future source of earnings through increased advertising value and sales of the service itself.」
The number of FRIMO members, listed businesses and AR app downloads increased from the same period of the previous year, expanding the foundation for linking print and digital media. - FY2018-Q3AdvancedAnnual report
「The IT business, developed as a media mix of free magazines and the web, and the regional lifestyle information portal FRIMO® (furimo.jp) had 137,610 members, up 5.9% year on year, and 33,278 listed businesses, up 11.3%. As part of our efforts to develop new advertising combining free magazines as print media with the internet, known as IoP (Internet of Paper), we distribute the FRIMO AR® augmented-reality app for smartphones free of charge. In August, we carried out a major upgrade of FRIMO AR®, adding virtual reality and 360-degree video support to its existing augmented-reality functions. Downloads reached 73,443, up 69.6% year on year, and we are focusing on making this a future source of earnings through increased advertising value and sales of the service itself.」
The number of FRIMO members, listed businesses and app downloads increased, and in August we carried out a major upgrade adding VR and 360-degree video support to the existing AR functions. - FY2017AdvancedAnnual report
「The regional lifestyle information portal FRIMO® (furimo.jp), developed as a media mix of free magazines and the web, had 132,232 members (123,019 in the same period of the previous year) and 30,392 listed businesses (26,950 in the same period of the previous year). The FRIMO AR® smartphone augmented-reality service had been downloaded 49,807 times (31,421 in the same period of the previous year), and we continued to focus on developing it as a future core source of earnings.」
The number of members, listed businesses and AR app downloads increased from the end of the previous fiscal year, expanding the user base for our digital media. - FY2017-Q3AdvancedAnnual report
「The regional lifestyle information portal FRIMO® (furimo.jp), developed as a media mix of free magazines and the web, had 129,927 members and 29,901 listed businesses. The FRIMO AR® smartphone augmented-reality service had been downloaded 43,291 times.」
The number of members increased from 127,740 to 129,927, listed businesses from 29,070 to 29,901, and AR app downloads from 38,981 to 43,291. - FY2017-Q2AdvancedAnnual report
「The regional lifestyle information portal FRIMO® (furimo.jp), developed as a media mix of free magazines and the web, had 127,740 members and 29,070 listed businesses. The FRIMO AR® smartphone augmented-reality service had been downloaded 38,981 times.」
The number of FRIMO members, listed businesses and FRIMO AR app downloads increased from the previous quarter, advancing the media mix of print, the web and augmented reality. - FY2017-Q1AdvancedAnnual report
「The regional lifestyle information portal FRIMO® (furimo.jp), developed as a media mix of free magazines and the web, had 125,591 members and 28,013 listed businesses. The FRIMO AR® smartphone augmented-reality service had been downloaded 35,448 times.」
The number of FRIMO members, listed businesses and FRIMO AR downloads increased from the end of the previous fiscal year, advancing the integration of print and digital media. - FY2016First statedAnnual report
「In addition, as a future core business, we will continue to address the digitalisation of our media, centred on FRIMO® (furimo.jp), which integrates free magazines with smartphones and other mobile devices through cross-media initiatives.」
The concept is to link print media with the internet through FRIMO, FRIMO AR and the portal site. As of the end of March 2016, FRIMO had 123,019 members and 26,950 listed businesses, while the FRIMO AR app had been downloaded 31,421 times.