Recovery of Advertising Agency Business Revenue Through the Use of Own Media
First written in FY2021. 8 of 12 entries say "Advanced", first in FY2022-Q1. Latest entry: FY2025.
Crooz moved to the "Worse" side of this theme in 2025, 2 years after the typical company in this theme (2023).
The whole theme swung hardest in 2020: 2 of 14 companies on the "Worse" side.
2 other companies' latest entry also says "Reframed".
- FY2025ReframedAnnual report
「Starting with the current consolidated fiscal year, we have changed the presentation method for the media business to include it in Other because of its reduced quantitative materiality.」
Following the transfer of Rank-Oh and other developments, the previous growth theme centered on the advertising agency and media businesses using the company's own media has been reframed as a result of the media business's reduced quantitative materiality and its reclassification under Other. - FY2025-H1Decline in media business sales and profitAnnual report
「Of the other businesses, the media business recorded sales of ¥164.846 million, or 66.9% of the year-earlier period, and operating profit of ¥11.341 million, or 17.0%, during the current second-quarter consolidated accounting period. Both sales and profit were below the year-earlier period, and the results were not as expected.」
The media business recorded lower sales and operating profit than in the year-earlier second quarter, and the company stated that the results fell short of expectations relative to its previous growth and reinvestment policy. - FY2024AdvancedAnnual report
「In the media business, Rank-Oh, the core of the business, recorded full-year sales of ¥917.761 million, or 109.1% of the previous year, and operating profit of ¥205.492 million, or 128.8%. Our policy is to reinvest profit to expand Rank-Oh's gross merchandise value, and we intend to invest proactively as necessary to further grow the business.」
Rank-Oh reported higher full-year sales and profit, and the company reconfirmed its policy of reinvesting profit to expand gross merchandise value. Meanwhile, the media business as a whole reported lower sales and profit due to the expiration of an advertising agency contract. - FY2024-Q3Rank-Oh's third-quarter decline in sales and profitAnnual report
「In the media business, Rank-Oh, the core of the business, recorded sales of ¥244.144 million, or 95.1% of the year-earlier period, and operating profit of ¥45.931 million, or 80.9%, during the current third-quarter consolidated accounting period. Both sales and operating profit declined slightly during the period, but overall there were no issues with business progress. We intend to invest proactively as necessary to further grow the business.」
Rank-Oh reported lower sales and profit in the third quarter, but the company stated that business progress remained on track and maintained its policy of proactive investment for further growth. - FY2024-Q2AdvancedAnnual report
「In the media business, Rank-Oh, the core of the business, continued to grow steadily. During the current second-quarter consolidated accounting period, sales were ¥246.466 million, or 133.2% of the year-earlier period, and operating profit was ¥67.129 million, or 297.9%. We intend to invest proactively as necessary to further grow the business.」
Rank-Oh's second-quarter consolidated-period sales were ¥246.466 million and operating profit was ¥67.129 million, representing substantial increases year on year. The company also reconfirmed its policy of proactive investment for further growth. - FY2024-Q1AdvancedAnnual report
「In the media business, Rank-Oh, the core of the business, continued to grow steadily. During the current first-quarter consolidated accounting period, gross merchandise value was ¥233.650 million, or 120.3% of the year-earlier period, and operating profit was ¥63.538 million, or 127.8%. We intend to invest proactively as necessary to further grow the business.」
The company disclosed first-quarter gross merchandise value of ¥233.650 million and operating profit of ¥63.538 million for Rank-Oh, and indicated a policy of proactive investment to support further growth. - FY2023AdvancedAnnual report
「In the Internet Advertising and Media Business, Rank-Oh株式会社 has continued to grow steadily. This fiscal year is its fourth since establishment, and its compound annual sales growth rate is above 50%. Our policy is to reinvest profit generated by the Internet Advertising and Media Business to expand Rank-Oh株式会社's gross merchandise value, and we intend to invest proactively as necessary to support further growth.」
Full-year sales in the Internet Advertising and Media Business were ¥1,749.995 million and segment profit was ¥747.191 million, with profit up 11.3% year on year. The company also explicitly stated that Rank-Oh's compound annual sales growth rate exceeded 50% and outlined its policy of reinvesting profit. - FY2023-Q1AdvancedAnnual report
「③ Internet Advertising and Media Business Sales were ¥457.832 million, up 16.0% year on year, and segment profit was ¥191.075 million, up 9.4% year on year.」
In the first quarter, cumulative sales in the Internet Advertising and Media Business increased 16.0% year on year, while segment profit increased 9.4%. - FY2022-Q3AdvancedAnnual report
「③ Internet Advertising and Media Business Sales were ¥1,031.799 million and segment profit was ¥490.102 million, up 48.3% year on year.」
Cumulative third-quarter segment profit in the Internet Advertising and Media Business was ¥490.102 million, an increase of 48.3% year on year, indicating continued profit growth. - FY2022-Q2AdvancedAnnual report
「③ Internet Advertising and Media Business Sales were ¥746.648 million and segment profit was ¥337.514 million, up 72.1% year on year.」
Cumulative second-quarter segment profit in the Internet Advertising and Media Business was ¥337.514 million, an increase of 72.1% year on year, indicating continued profit growth. - FY2022-Q1AdvancedAnnual report
「③ Internet Advertising and Media Business: Sales were ¥394.782 million and segment profit was ¥174.735 million, up 111.0% year on year.」
In the segment following the integration of the advertising agency and media businesses, segment profit increased 111.0% year on year. This filing does not explicitly state a causal relationship between expanded advertising sales through the company's own media and the increase in profit. - FY2021First statedAnnual report
「Going forward, we aim to recover revenue and fine-tune the business for stable growth over the medium to long term by expanding advertising sales through our own media, in addition to selling advertising through third-party media.」
For the first time, the company explicitly identified expanding advertising sales through its own media as a means of recovering revenue and achieving stable growth in the advertising agency business.