Marketing Transformation Focused on User Experience, Corporate Values and Social Issues

「In this environment, the group has established the mission, "Creating a fulfilling society through MEMBERSHIP," and aims to achieve GX through on-site DX support for client companies and, together with those clients, transform their management styles, marketing activities, services and products into ones that make the planet and society sustainable.」

「Going forward, while leveraging its strengths in supporting improved digital business results through UI/UX design, agile development and other capabilities cultivated during the "execution and operations" phase, the company will place greater emphasis on services in the "execution planning and implementation" phase in order to help maximize the returns on clients' DX investments, repositioning itself to provide hands-on support to clients through digital creators at every stage.」

「Companies are expected to use digital technologies to create value continuously and transform their organizations and business models themselves into decarbonized models focused on resolving social issues.」

「In this environment, the group has established the mission, "Creating a fulfilling society through MEMBERSHIP," and aims, through digital business operations support, to transform the management styles, marketing activities, services and products of client companies into ones that make the planet and society sustainable.」

「In this environment, the group has established the mission, "Creating a fulfilling society through MEMBERSHIP," and aims, through digital business operations support, to transform the management styles, marketing activities, services and products of client companies into ones that make the planet and society sustainable.」

「For the fiscal year ending March 2023, the company has adopted a policy of focusing on customer success and supporting the in-house development of digital organizations at client companies. In the digital marketing field, primarily for the marketing departments of major companies, it will provide long-term operational support through dedicated digital creator teams for clients and create examples of CSV (Note 1) and decarbonization.」

「In this environment, the group has established the mission, "Creating a fulfilling society through MEMBERSHIP," and aims to transform the management styles, marketing activities, services and products of client companies into ones that make the planet and society sustainable.」

「The company operates 2 main businesses, aiming to transform the management styles, marketing activities, services and products of client companies into ones that make the planet and society sustainable.」

「Through the provision of this service, the company is supporting and promoting the adoption by client companies of CSV management, which changes the way major companies that have driven a mass-production, mass-consumption society approach marketing in order to help realize a sustainable society.」

「Through the provision of this service, the company is supporting and promoting the adoption by client companies of CSV management, which changes the way major companies that have driven a mass-production, mass-consumption society approach marketing in order to help realize a sustainable society.」

「Through the provision of this service, the company is supporting and promoting the adoption by client companies of CSV management, which changes the way major companies that have driven a mass-production, mass-consumption society approach marketing in order to help realize a sustainable society.」

「Through the provision of this service, the company is supporting and promoting the adoption by client companies of CSV management, which changes the way major companies that have driven a mass-production, mass-consumption society approach marketing in order to help realize a sustainable society.」

「In this business area, the company provides major corporate clients with EMC (Engagement Marketing Center), a dedicated digital marketing support team that continually improves business results and user experience in the digital age. To change the way major companies that have driven a mass-production, mass-consumption society approach marketing, the company supports and promotes the adoption by client companies of CSV management, which balances the resolution of social issues with profit-making activities.」

「To change the way major companies that have driven a mass-production, mass-consumption society approach marketing, the company supports and promotes the adoption by client companies of CSV management, which balances the resolution of social issues with profit-making activities.」

「Our group’s basic strategy is to pursue the value and well-being of digital creators and establish a place, namely a company, where digital creators can thrive. We develop and provide optimal services for each area in which the value of digital creators is sought.」

「For major corporate clients, the company is developing as its core service the Engagement Marketing Center (EMC) model (Note 1), a dedicated digital marketing support team centered on Members Co., Ltd. that continually improves business results and user experience in the digital age,」

「In this environment, within the internet industry surrounding the group, the spread of smartphones, tablets and social media such as Facebook and Instagram, where users themselves become sources of information, has caused the volume of information on the internet to increase explosively, raising the importance of recommendations and word of mouth from acquaintances online. At the same time, users' trust in advertising is believed to have been declining year after year, increasing users' need for reliable, trustworthy information amid the vast volume of information (Hakuhodo DY Media Partners Media Environment Research Institute, "Media Fixed-Point Survey 2017," time-series analysis, announced June 2017).」

「The spread of social media such as Facebook, where users themselves become sources of information, has caused the volume of information on the internet to increase explosively, raising the importance of recommendations and word of mouth from acquaintances online. At the same time, users' trust in advertising has been declining year after year.」

「In an era of abundant products, it has become difficult to differentiate through hardware alone, and companies are expected to use digital technologies to design and deliver user experiences that extend through the period before and after consumption. Similarly, to increase user engagement, it is becoming more effective to communicate a company's vision and values, as well as its commitment to addressing social issues, through digital media than to emphasize the functional and emotional value of products.」