Customer Approach Focused on Latent Needs Rather Than M&A as an End in Itself
First written in FY2018-Q3. 9 of 10 entries say "Advanced", first in FY2018. Latest entry: FY2023.
No other company in this theme has enough history to compare yet.
- FY2023AdvancedAnnual report
「In external-facing DX, we sought to maximize revenue opportunities by implementing more than 500 initiatives, large and small, through the use of email newsletters, online advertising, social media and owned media.」
The company expanded efforts to create points of contact with prospective customers without assuming M&A as the starting point into more than 500 DX initiatives, including email newsletters, online advertising, social media and owned media. - FY2022-Q2AdvancedAnnual report
「Even during the COVID-19 pandemic, the Group continued to actively disseminate information by moving various seminars online. From June 2020, following the lifting of the first state of emergency, through the present, it has held more than 350 seminars in total and received registrations from more than 32,500 people. Web seminars have the following 3 advantages: A) Participants can attend regardless of where they live. B) Busy family-business owners who cannot leave their businesses unattended can also attend. C) Managers of mid-sized companies who wish to keep their participation confidential can also attend. The Group is working to develop new sales know-how by taking advantage of these characteristics, rather than simply moving its seminars online.」
The company expanded its web seminars to more than 350 in total and registrations to more than 32,500, and advanced the development of new sales know-how leveraging the characteristics of location, family businesses and confidentiality of participation. - FY2022-Q1AdvancedAnnual report
「The Group is working to develop new sales know-how by taking advantage of these characteristics, rather than simply moving its seminars online.」
The company is working to develop new sales know-how for prospective customers by leveraging the characteristics of web seminars, including participants' location, family businesses and confidentiality of participation. - FY2021AdvancedAnnual report
「During the fiscal year under review, approximately 15,000 people registered for online seminars co-hosted with other companies, while approximately 10,000 registered for online seminars hosted solely by our company. We will work diligently to convert mandates obtained through these seminars into completed transactions in the next fiscal year.」
The company expanded its points of contact with prospective customers through online seminars, beyond direct acquisition of M&A mandates, and advanced initiatives to convert accepted mandates into completed transactions in the following fiscal year. - FY2021-Q3AdvancedAnnual report
「THE OWNER had already exceeded 2 million page views approximately one year after the site opened. We will continue to strengthen direct points of contact with prospective customers as part of our DX strategy.」
Use of the media platform for business owners exceeded 2 million page views approximately one year after the site launched, and the company advanced an approach to strengthen direct contact with prospective customers through DX. - FY2021-Q2AdvancedAnnual report
「As a specific initiative, we organized a series of seminars specializing in particular industries, identified industry-specific challenges, and held seminars on responses to those challenges. As a result, we held a total of 70 online seminars, far more than the number of in-person seminars, and received more than 7,000 registrations, a record cumulative total.」
The company expanded its customer approach beyond direct acquisition of M&A mandates to a series of online seminars addressing industry-specific management challenges and solutions, creating 70 events and more than 7,000 cumulative points of contact. - FY2020-Q1AdvancedAnnual report
「In addition to the seminars mentioned above, we actively held seminars focused on specific themes, such as growth strategies using M&A and overseas expansion using funds, as well as seminars for business owners' spouses and seminars for their sons and daughters, targeting people other than owner-managers.」
In addition to themes such as growth strategies and overseas expansion using funds, the company expanded its seminars to include family members of business owners and other people besides owner-managers, broadening its points of contact with latent needs. - FY2019AdvancedAnnual report
「The group as a whole pursued programs for long-term follow-up with prospective customers and programs centred on the main concept of M&A as a leveraged growth strategy.」
The company continued to develop and give concrete form to an approach that goes beyond direct acquisition of M&A mandates, follows up with prospective customers over the long term, and proposes medium- to long-term solutions beginning with growth strategies. - FY2018AdvancedAnnual report
「In addition to its previously proactive sales methods, the Direct Business Division focused on programs for long-term follow-up with prospective customers, enabling it to acquire a new customer segment centred on mid-cap companies.」
The company implemented a new customer approach involving long-term follow-up with prospective customers, leading to the acquisition of a customer base centered on mid-cap companies. - FY2018-Q3First statedAnnual report
「From the third quarter, we added a new customer approach to our service menu. Rather than limiting our activities to direct mandate acquisition for M&A engagements, we take a broad view of latent needs held by business owners, such as growth strategies, business succession, wealth succession and overseas expansion, listen to them, and consider solutions together with the owners over the medium to long term.」
From October 2017, the company launched a new customer approach that, in addition to direct mandate acquisition for M&A engagements, identifies latent needs such as growth strategies, business succession, wealth succession and overseas expansion, and jointly considers medium- to long-term solutions.