Securing Registrants in Mid-to-High Income Brackets and Investing in Own-Website Marketing

「Suspend the use of major scouting services and strengthen in-house sourcing」

「Selling, general and administrative expenses have remained within the initial plan overall, although the company has actively resumed advertising and promotion, including TV commercials, since the beginning of the year.」

「The company confirmed increases in website visits and new registrations following the continued airing of TV commercials launched in May to promote the acquisition of its target personnel and raise brand awareness, and the commercials also began to improve awareness of the company's name. Accordingly, from October onward, the company expanded advertising in the Kanto area to include train and taxi ads in addition to TV commercials. It also began airing TV commercials in the Kansai area, as efforts to strengthen regional bases, underway since 2022, continued steadily.」

「The TV commercials launched in May to promote the acquisition of the personnel targeted by the company and raise awareness of its brand have continued to air, resulting in confirmed increases in website visits and new registrations. Although gradual, they have also begun to raise awareness of the company's name. In response, from October onward the company expanded its advertising in the Kanto area to include train and taxi advertising in addition to TV commercials. Furthermore, as an awareness initiative for DX personnel, a high-demand talent segment, the company has participated since September in the business ideas and hackathon contest "IDEACTIVE JAPAN PROJECT," organized by Japan Microsoft Co., Ltd. and others, as a "Global Talent Development Partner."」

「The TV commercials launched in May to promote the acquisition of the personnel targeted by the company and raise awareness of its brand have produced measurable results: website visit sessions in the broadcast areas increased by approximately 50% after the commercials began airing, while the number of new registrants among the target personnel increased by approximately 20% year on year. The commercials will continue in the second half. In addition, the company will continue distributing video advertising on YouTube and other platforms.」

「The company will also begin airing TV commercials in May to promote the acquisition of personnel and raise awareness of its business.」

「Acquiring job-seeking personnel is also an important factor in expanding the business. The company plans to conduct large-scale advertising, including TV commercials, to raise awareness of its business and has incorporated a budget substantially higher than in the previous fiscal year for this purpose.」

「Alongside this staff expansion plan, the company is strengthening advertising and promotion to recruit job seekers. In the second half, it plans to substantially increase investment and place video content in online media during the fourth quarter to further raise awareness.」

「In the second half, with a view to improving performance in fiscal 2022, the company will make necessary investments in advertising costs for recruiting job seekers without hesitation.」

「In the domestic recruitment business, particularly at the company, we are continuing efforts to increase and retain consultants and strengthen earnings power by advancing measures to secure job seekers directly.」

「To acquire the registrants who form the core of this business, the company will continue to enhance and implement recruitment initiatives targeting high-income and highly specialized personnel.」

「Regarding the acquisition of registrants, the company renewed its own website and began operating it in October to further increase the number of registrants it independently recruited, after increasing that number by more than 50% year on year during the first half.」

「Regarding the acquisition of registrants, the number of registrants independently recruited through the company's own website increased by more than 50% year on year.」

「The company will first have consultants use their own networks to secure registrants in the mid-to-high income brackets, while also pursuing its own registrant acquisition by actively investing in marketing initiatives, including developing attractive content and enhancing the functionality of its own website to attract more registrants.」