Increasing PostPrime Brand Awareness
First written in FY2024. 4 of 6 entries say "Advanced", first in 2026-07-27. Latest entry: 2026-10-23.
44 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「As announced on 27 July 2026, on 1 August of the same year we acquired part of an online video service operated by AppBank Co., Ltd., and Max Murai joined PostPrime as a creator.」
Specific progress was made through the acquisition of part of an online video service and the participation of a prominent creator as measures to expand the brand and user base. - 2026-07-27AdvancedM&A and Subsidiary Changes
「The YouTube “Max Murai” channel and NicoNico “Max Murai Club” associated with the target service have built a certain level of recognition and connections with a broad audience through many years of operation.」
The company progressed to the stage of considering reciprocal referrals with PostPrime after acquiring existing channels and other assets with established recognition and connections to a broad audience. - FY2025RaisedAnnual report
「We recognize the importance of building and strengthening the brands of PostPrime and the TakaTrade commodity CFD trading platform. After carefully considering cost-effectiveness, we will promote awareness of the group's brands through appropriate advertising, publicity and promotional activities.」
TakaTrade was added to the scope of the brand-awareness initiative. - FY2024First statedAnnual report
「We recognize the importance of building and strengthening the PostPrime brand. After carefully considering cost-effectiveness, we will promote brand awareness through appropriate advertising, publicity and promotional activities.」
The company previously explained that it sought to acquire new users and prevent churn mainly through word of mouth and social media.