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M&A and Subsidiary Changes198APostPrime Inc.Information and Communications, Services and Others

Notice regarding the acquisition of part of an online video service operated by AppBank株式会社 and Max Murai (マックスむらい) joining SNS “PostPrime” as a creator

PostPrime株式会社 has entered into an agreement to acquire part of the online video service operated by AppBank株式会社 for ¥4.5 million. In connection with the acquisition, Murai Tomotake (村井智建) is scheduled to join PostPrime as a creator while continuing his activities on his existing video channels.

Worth reading
52Recurring
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Direction
Improvement
Direction inferred from the company’s description.
Scale
4500
¥ thousand
Wording
Conditional
How definitive the wording is.

This transaction

Transaction name
CounterpartyAppBank株式会社
Disclosing companyPostPrime Inc.
Subject of this transaction
TimelineThe spacing between the points is proportional to the actual number of days.
Target company

Operation of an online video service

Net Sales¥12 million (fiscal year ended December 2025)
Operating profit¥3 million (fiscal year ended December 2025)
Consideration and expenses
Acquisition price¥4.5 million
Type of ConsiderationCash
Funding arrangementsInternal funds
Goodwill amountThe purchase price allocation has not been completed, and it has not yet been determined whether goodwill or intangible assets, among other items, will be recognized or the amount thereof.
Goodwill is the amount paid in excess of the acquired company's net assets.
Impact on Business Performance

The impact of this acquisition on consolidated results for the fiscal year ending May 2027 is expected to be immaterial.

Procedures and assumptions
Valuation methodologyThe consideration was determined through discussions and negotiations with AppBank株式会社, taking into comprehensive consideration the target service’s revenue performance, operating status and future profitability, among other factors.
Management structure after acquisitionThe company will continue operating the target service and consider reciprocal referrals with the PostPrime social media platform, joint content planning and the creation of new revenue opportunities. Murai Tomotake (村井智建) is scheduled to join PostPrime as a creator while continuing his activities on his existing channels and elsewhere.
This transaction
ItemDetails
Transaction nameTransaction name
Counterparty nameAppBank株式会社
Business Description of the Subject CompanyOperation of an online video service
Net Sales of the Subject Company¥12 million (fiscal year ended December 2025)
Operating Profit of the Subject Company¥3 million (fiscal year ended December 2025)
Acquisition price¥4.5 million
Type of ConsiderationCash
Funding arrangementsInternal funds
Goodwill amountThe purchase price allocation has not been completed, and it has not yet been determined whether goodwill or intangible assets, among other items, will be recognized or the amount thereof.
Impact on Business PerformanceThe impact of this acquisition on consolidated results for the fiscal year ending May 2027 is expected to be immaterial.
Date of board resolution27 July 2026
Contract Date27 July 2026
Execution Date / Effective Date1 August 2026 (scheduled)
Valuation methodologyThe consideration was determined through discussions and negotiations with AppBank株式会社, taking into comprehensive consideration the target service’s revenue performance, operating status and future profitability, among other factors.
Management structure after acquisitionThe company will continue operating the target service and consider reciprocal referrals with the PostPrime social media platform, joint content planning and the creation of new revenue opportunities. Murai Tomotake (村井智建) is scheduled to join PostPrime as a creator while continuing his activities on his existing channels and elsewhere.
Items this document does not state (17)
Name of the Subject CompanyLocation of the Subject CompanyCapital Stock of the Subject CompanyDate of Establishment of the Subject CompanyNet Income of the Subject CompanyNet Assets of the Subject CompanyExpenses other than the acquisition priceMerger ratio/share exchange ratioTender offer priceMinimum number of shares to be purchasedTender offer periodNumber of shares acquiredVoting rights ownership percentageAmount of extraordinary income (loss)Independent valuation institutionSpecial CommitteeConditions Precedent to Execution

These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.

The reasons the company gives

The company's own explanation, not something inferred from the numbers.

The acquisition is intended to expand the content available on the PostPrime social media platform, stimulate creator activity and create new points of contact with users. By leveraging the recognition of the existing channels, their points of contact with viewers, and Murai Tomotake’s (村井智建) video production and information-distribution capabilities, the company aims to attract new users, encourage continued user participation, stimulate information distribution and create new revenue opportunities.

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Corrections happenIf the company reissues this disclosure, the page is rebuilt from the corrected version and the revision number moves up.
Notice regarding the acquisition of part of an online video service operated by AppBank株式会社 and Max Murai (マックスむらい) joining SNS “PostPrime” as a creator | PostPrime Inc. (198A) timely disclosure | Komori