Increasing Service and Brand Awareness
First written in FY2024. 4 of 7 entries say "Advanced", first in 2026-06-10. Latest entry: 2026-10-16.
The whole theme swung hardest in 2025: 3 of 21 companies on the "Worse" side.
20 other companies' latest entry also says "Advanced".
- FY2026RestatedAnnual report
「In selling, general and administrative expenses, we will also work to further improve profitability by optimizing advertising expenses and reducing outsourced costs through the use of AI in corporate functions.」
In addition to brand growth through advertising and sales promotion, the filing indicates greater cost efficiency through advertising optimization and AI use. - FY2025RestatedAnnual report
「In addition to sales growth, operating profit was ¥88,007 thousand as a result of reducing selling, general and administrative expenses through the selective concentration and disposal of certain brands, primarily in the brand production area, and through operational efficiency improvements.」
The filing describes initiatives to improve awareness and profitability through advertising, sales promotion and brand selection. - FY2024First statedAnnual report
「We will continue to strengthen promotional activities while paying close attention to the cost-effectiveness of advertising and promotion expenses.」
The policy is to increase awareness of brands and services while focusing on advertising efficiency.