Announced details
Oral beauty, facial muscle stimulation from inside the mouth, and facial contour care
Cumulative sales through the end of October 2026 are expected to reach 3.48 times the initial plan. Second-half unit sales are expected to be approximately 25,000 units (2.63 times plan), and full-year unit sales approximately 30,000 units (2.31 times plan).
Ranked No. 1 in 8 categories on Qoo10. Cumulative actual unit sales: Not disclosed.
WinC Co., Ltd. is a consolidated subsidiary of MUSCAT GROUP Co., Ltd. MiiS is a brand operated by WinC Co., Ltd.
No. 1 in 8 Qoo10 categories, including the overall ranking
Qoo10
¥39,800 (including tax)
The product is positioned as a core product driving the Group’s earnings growth, but the specific impact on earnings is Not disclosed.
The company does not address Contract Value.
Qoo10 rankings (overall, real-time, daily goods and living, and Mega Po cumulative amount ranking)
| Item | Details |
|---|---|
| Names of Products / Services Covered | MiiS LIFT BRUSH (MiiS Lift Brush) |
| Relationship with the Company | WinC Co., Ltd. is a consolidated subsidiary of MUSCAT GROUP Co., Ltd. MiiS is a brand operated by WinC Co., Ltd. |
| Offering price | ¥39,800 (including tax) |
| Launch date | Makuake pre-launch sale in May 2026; general release in August 2026 (actual) |
| Applicable area | Oral beauty, facial muscle stimulation from inside the mouth, and facial contour care |
| Award/certification name | No. 1 in 8 Qoo10 categories, including the overall ranking |
| Awarding / certifying body | Qoo10 |
| Quantitative Effects | Cumulative sales through the end of October 2026 are expected to reach 3.48 times the initial plan. Second-half unit sales are expected to be approximately 25,000 units (2.63 times plan), and full-year unit sales approximately 30,000 units (2.31 times plan). |
| Usage history | Ranked No. 1 in 8 categories on Qoo10. Cumulative actual unit sales: Not disclosed. |
| Impact on Business Performance | The product is positioned as a core product driving the Group’s earnings growth, but the specific impact on earnings is Not disclosed. |
| Source | Qoo10 rankings (overall, real-time, daily goods and living, and Mega Po cumulative amount ranking) |
Items this document does not state (7)
These are items the company does not state in this document. We do not leave them blank, nor fill them in from other sources or by inference.
The reasons the company gives
The company's own explanation, not something inferred from the numbers.Recognition increased due to joint development with dentists, product features informed by knowledge from dental clinics, expanded sales channels, and social media promotions featuring celebrities and influencers.