Improving customer acquisition, conversion rate, repeat rate and LTV
First written in FY2024. 8 of 12 entries say "Advanced", first in FY2025-Q1. Latest entry: 2026-09-14.
The whole theme swung hardest in 2025: 1 of 11 companies on the "Worse" side.
3 other companies' latest entry also says "Advanced".
- 2026-09-14AdvancedEarnings presentation
「We will expand opportunities to acquire new customers, encourage existing customers to reorder and make additional purchases, and increase repeat usage and LTV.」
New-customer acquisition, reorders, additional purchases and higher LTV are linked to the revamp of the main site and investment in advertising and SEO. - FY2027-H1RestatedAnnual report
「From a revenue perspective, sales exceeded the same period of the previous year as a result of continued focus on active promotional activities and SEO initiatives, strengthened sales efforts targeting corporate customers, and revenue contributed by Tokyo Neo Print Co., Ltd., which became a consolidated subsidiary.」
The company continues its promotional activities and SEO initiatives, linking them to customer acquisition on its major sites and sales growth. - FY2026AdvancedAnnual report
「In Google organic search rankings, "Nobori King" ranked first for the search keywords "nobori" and "nobori flags" as of February 2026. We have also continued to invest in advertising, generating approximately 2.07 million visits and more than 100,000 orders in January 2026.」
The company reports new customer-acquisition results: a No. 1 search ranking, approximately 2.07 million annual visits and more than 100,000 orders. - 2026-04-02AdvancedGeneral Meetings of Shareholders
「Centered on the Novelty King site, which was launched in the previous fiscal year, increased traffic to our main sites through proactive promotional activities aimed at acquiring new customers and enhanced SEO contributed to higher sales.」
The increase in traffic to the main sites and its contribution to higher sales are reported as results for the current consolidated fiscal year. - FY2026-H1RestatedAnnual report
「Revenue for the six-month consolidated accounting period was ¥2,089.703 million. This was mainly due to our focus on active promotional activities and SEO initiatives, as well as strengthening sales efforts targeting corporate customers.」
The company continues its active promotional activities and SEO initiatives and describes their contribution to revenue, but does not present new numerical targets or initiatives. - FY2025AdvancedAnnual report
「In Google organic search rankings, "Nobori King" ranked first for the search keywords "nobori" and "nobori flags" as of February 2025. We have also continued to invest in advertising, generating approximately 1.94 million visits and more than 93,000 orders in January 2025.」
The company provides specific results for customer acquisition through SEO and advertising investment, including search rankings, annual traffic and order volume. - FY2025-H1AdvancedAnnual report
「In addition to the firm trend in sales-promotion demand, active promotional activities and SEO initiatives aimed at acquiring new customers in our e-commerce business, which is centered on individual customers, increased traffic to our major sites and supported sales.」
The company reports that active promotional activities and SEO initiatives increased traffic to its major sites, from "remaining firm" in the previous quarter to "increasing." - FY2025-Q1AdvancedAnnual report
「Demand for sales promotion, including demand from restaurants and retailers as well as event venue decoration, remained firm rather than declining after the end of the COVID-19 pandemic. As a result of active promotional activities and SEO initiatives, traffic to our major sites remained firm.」
The company reports that traffic to its major sites remained firm after conducting promotional activities and SEO initiatives. - FY2024First statedAnnual report
「In addition to customer acquisition initiatives through online advertising, SEO and social media operated by a specialized online marketing department, we will strengthen customer relationships by sending email newsletters and direct mail based on a customer database using our proprietary CRM. We will also promote higher conversion and repeat purchase rates by launching new products and services based on analyses of customer needs.」
The company focuses not only on acquiring new customers but also on repeat orders from existing customers and customer lifetime value.