Selective Consumption and the Polarization of Consumer Purchasing Behavior
First written in FY2024-Q3. 4 of 7 entries say "Restated". Latest entry: FY2026.
TRIAL Holdings moved to the "Worse" side of this theme in 2026, 6 years after the typical company in this theme (2020).
The whole theme swung hardest in 2026: 2 of 6 companies on the "Worse" side.
4 other companies' latest entry also says "Restated".
- FY2026RestatedAnnual report
「In the retail industry, the polarization of consumption and more selective spending became increasingly pronounced as consumers adopted a stronger cost-conscious stance amid rising prices.」
The polarization of consumption and selective spending continue to be described as important aspects of the business environment. - 2026-05-14WorsenedEarnings
「As consumers became more focused on saving amid rising prices, the polarization of consumption and selective spending became even more pronounced.」
The company described the polarization of consumption and selective spending as becoming increasingly pronounced. - FY2026-H1WorsenedAnnual report
「In the retail sector, consumer polarization and selective consumption became increasingly pronounced as rising prices heightened consumer frugality. In other words, demand for high-value-added products remained firm on occasions that brought people together, such as seasonal events and celebrations, while price sensitivity toward everyday necessities increased further, leading to more selective consumption.」
The descriptions of consumer polarization and selective consumption, using phrases such as “more pronounced” and “increased further,” indicate that the environment had become more challenging than before. - FY2025RestatedAnnual report
「Against a backdrop of increased consumer frugality caused by rising prices, polarization and fluctuations in consumption became more pronounced. In other words, consumption of high-value-added products was brisk on occasions that brought people together, such as seasonal events and celebrations, while price sensitivity increased for everyday necessities, leading to more selective consumption.」
The ongoing business environment is characterized by polarized consumption, with demand for high-value-added products coexisting with frugality toward everyday necessities. - FY2025-H1RestatedAnnual report
「As price increases driven by higher energy costs and personnel expenses became pronounced, consumers’ preference for saving on daily necessities became apparent. Meanwhile, spending on high-value-added products became more active as opportunities to go out and gather increased, further polarizing consumption. In the retail industry, rising prices for a range of products, including food, have heightened consumers’ focus on protecting their household budgets, and this polarization of consumption is expected to continue for the time being.」
The Company reconfirms the polarization of consumption, with a preference for saving on daily necessities coexisting with increased spending on high-value-added products, and expects it to continue for the time being. - FY2024RestatedAnnual report
「In the retail industry, consumers increasingly made selective purchases to obtain good products at attractive prices. As opportunities to go out and gather increased, consumers spent more actively on high-value-added products, while their preference for saving on daily necessities intensified, making the polarization of consumer purchasing behavior apparent.」
The assessment of the environment in which spending on high-value-added products coexists with a preference for saving on daily necessities has been restated. - FY2024-Q3First statedAnnual report
「In the retail industry, consumers increasingly made selective purchases to obtain good products at attractive prices. As opportunities to go out and gather increased, consumers spent more actively on high-value-added products, while their preference for saving on daily necessities intensified, making the polarization of consumer purchasing behavior apparent.」
The Company describes the polarization of consumption behavior, with spending on high-value-added products coexisting with a preference for saving on daily necessities, as an already apparent environmental factor.