Edelman, one of the world's largest independent PR firms, and Japan's PRAP Japan,Inc. have entered into a capital and business alliance. By combining their global networks and integrated service capabilities, the companies will strengthen support for clients in Japan and overseas.
Edelman, one of the world's largest independent PR firms, and PRAP Japan,Inc., which supports corporate communications based on a Japanese PR perspective, have entered into a capital and business alliance agreement. The aim is to strengthen their ability to handle global engagements and establish a framework for addressing the communications challenges of both Japanese companies and companies expanding overseas.
Edelman has more than 60 locations worldwide and approximately 6,000 professionals. PRAP Japan,Inc. is based in the Japanese market and is expanding its operations across Asia, including China and Southeast Asia, while broadening its service areas to include digital and marketing services.
Through the alliance, the companies will combine their long-developed public-relations expertise with Edelman's global network to strengthen their framework for supporting Japanese companies' global expansion. They also aim to create new service opportunities using digital technologies and AI.
PRAP Japan,Inc. President and Representative Director Isao Suzuki (鈴木 勇夫) and Edelman CEO Richard Edelman each commented that they looked forward to working together to create new value by leveraging their knowledge of the Japanese market and global-scale network.