According to Nikkei, PRAP Japan and US-based Edelman have signed a capital and business alliance agreement. The two companies aim to strengthen their capabilities in handling global projects and expand their service areas, while promoting the provision of integrated services using digital technology and AI. The announcement was dated 1 October 2026.
PRAP Japan has signed a capital and business alliance agreement with Edelman, one of the world's largest independent PR firms, based in the United States. The two companies plan to strengthen support for global clients based on their years of experience and knowledge in public relations.
The stated objectives of the alliance include developing communication services using digital technology, AI and data, and providing consistent, sophisticated communication strategies for stakeholders in Japan and overseas. PRAP Japan will strengthen its ability to handle global projects and expand its service areas.
The companies said they will accelerate their business development in the Japanese market and strengthen their ability to support global companies and Japanese companies expanding overseas. Through the alliance, they aim to create new business and growth opportunities.
The impact on current-period earnings is expected to be limited, but the alliance is expected to enhance corporate value over the medium to long term.