A new public viewing experience being jointly developed by Sunrockers and Tokyu Construction has been selected for the Sports Agency's Growth Promotion Project. The partners will conduct a pilot program to recreate the excitement of arena spectating in everyday community settings.
A pilot program for a new public viewing experience jointly developed by Sunrockers and Tokyu Construction has been selected for the Sports Agency's FY2026 Sports Industry Growth Promotion Project (Regional Revitalization and Sports Revenue Expansion Project Utilizing Technology and Other Means). The parties aim to explore new links between community development and the spectator experience through games.
As part of the pilot, game footage will be shown at restaurants and commercial facilities that people use regularly. Video, sound and lighting will be synchronized with the action to provide an immersive experience comparable to being in an arena. The initiative is intended to strengthen connections with existing fans and create a pathway for people with no previous spectating experience to attend games at the arena.
The two companies will jointly pursue the pilot's research themes, analyze the findings and work to establish a business model that enhances Sunrockers' fan engagement and the value of local communities. The initiative aims to create new sports businesses through collaboration between sports organizations and other industries.
Tokyo Sunrockers is a professional team in B.LEAGUE PREMIER, based in Koto City, Tokyo. The club, which is celebrating its 90th anniversary, has a mission of delivering emotionally compelling experiences.