Toraja Blend Excellent went on sale at KEY COFFEE INC.'s directly operated shops nationwide on 10 October. It features chocolate-like bittersweetness and a sweet maple finish.
KEY COFFEE will launch the new Toraja Blend Excellent nationwide at its directly operated shops from 10 October 2026. Related content, including videos and employee comments, will also be released in conjunction with the launch.
The blend is based on Toarco Toraja and is carefully roasted to a City Roast. It is said to offer a lingering finish combining chocolate-like bittersweetness with maple syrup-like sweetness. Its distinctive feature is a seasonal flavor designed to be enjoyed with the tastes of autumn.
Product details: Product name: Toraja Blend Excellent; green coffee bean origins: Indonesia, Brazil and other countries; retail price: ¥1,080 per 100g, including tax; launch date: 10 October 2026; stores: KEY COFFEE directly operated shops nationwide.
Related content will also be provided, including guidance on enjoying the product through videos, comments from directly operated shop staff, and information on managing points using the LINE digital membership card.